After reporting yesterday that Toshiba was going full-steam ahead with HD-DVD in Japan, we now have to bring you the sad news that the American arm of the Japanese corp. is delaying its launch of HD-DVD players in the US until February or March. It looks like, per usual, it's all about content, and Toshiba has been bluffing their way through this deal the whole time.

"We have been discussing with content holders the most effective way to launch in the US market, and it will probably be in February or March," Toshiba Corporate Senior Vice President Yoshihide Fujii told a news conference.

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