After spending an ungodly amount of money to kill Jack and mutate the Cingular brand into the "new AT&T," they've decided that Cingular's orange palette offered a "younger, edgier and more contemporary style—all attributes closely associated with wireless." But clearly not AT&T. So, they're rebranding. Again. Look for Death Stars set against the new "primary corporate color," orange, and a series of commercials directed by Wes Anderson coming your way as of—yesterday. Wow, I feel AT&T tickling my cutting edge sensibilities already. [AT&T via Broadband Reports]

Contact information for this author is not available.