(If you'd like to see this post in non-gallery form, just click here.)

Apple iPhone 3GS ($199) -> Motorola Droid ($199)
When the iPhone was released, it was a generation, at least, beyond the entire smartphone market. Now, many manufacturers have worked hard to catch up. And while the iPhone is still my personal favorite, I understand wanting a phone on the Verizon network rather than AT&T. Besides, the Droid hardware is fantastic, and its software, Android 2.0, feels far more like a full-featured OS than the original. Just as we said in our full review, "It's this simple: If you don't buy an iPhone, buy a Droid."

What you gain:
• Physical keyboard
• Fewer dropped calls
• Memory slot expansion

What you lose:
• iTunes integration
• Decent built-in media player

iPod Touch ($199, 8GB) -> Zune HD ($219, 16GB)
I know, I know. Why buy a Zune? If you're heavily invested in iTunes albums, the answer is, no reason. But for those who are willing to break from the Apple music infrastructure, the Zune HD is actually an awesome PMP. The aluminum case is very sharp, with an OLED screen that's richer than any iPod (though slightly worse in the sun). The Zune software, coupled with optional unlimited download subscription packages, is every bit as hip and convenient as Cover Flow and iTunes, provided you run Windows. Oh, also, you don't need to drop $300 to get a decent amount of storage and you get HD TV-Out and a not-so-bad TV interface to boot. So when you're sick of the little screen, you can go as big as you'd like.

What you gain:
• 8GB more storage (base model)
• HD Radio
• Unlimited music subscription with free MP3s
• HD TV-Out and an on-screen TV interface

What you lose:
• iTunes integration
• About a billion apps

iPod Nano ($180, 16GB) -> Flip Ultra HD ($150)
The obvious contender to the iPod Nano used to be the Zune 16. But now? You can't even get that model of Zune. And with a built-in camcorder, be it a bit on the crappy side, the Nano truly is a unique contender in its space. However, I ask you this: Don't you already have an MP3 player? Seriously, it's not possible that you don't. OK then, just buy the Flip Ultra HD, the best bang for your buck pocket camcorder on the market. And use your old iPod because it probably still works fine.

What you gain:
• HD video

What you lose:
• I mean, it's not an iPod, or any kind of media player, obviously

iPod Shuffle ($80, 4GB) -> Sansa Clip+ ($70, 8GB)
The new Shuffle is basically nonexistent, a device that, while remarkable in terms of minimalist design, may be a tad difficult to wield when you just want to play that one song you want to hear. Enter the Sansa Clip+, an chunky but still tiny MP3 player lauded by audiophiles (if such a thing is possible) that supports up to 16GB of MicroSD expansion. Save even more money by buying the 2GB version (just $40) and sticking in a spare MicroSD. And as we said in our review, the Clip+ is "the best low-end mp3 player on the market, without question."

What you gain:
• Sound quality
• MicroSD expansion
• An actual screen
• Voice recorder
• The freedom to choose any headphones

What you lose:
• iTunes
• Trash-talking Voice Over function

Apple TV ($229, 160GB) -> Asus O!Play ($99)
No matter what direction you go, you're pretty much always better off not buying an Apple TV. It's basically a closed box that hates supporting not only external codecs but external drives, too, and you can forget about navigating to files on your own network—even ones stored on your precious Time Capsule. The $99 Asus O!Play is our favorite budget way to play media in any codec under the sun, from files on a Mac or PC formatted drive or streamed from pretty much any NAS drive. As for watching movies on demand, chances are, your cable box already does that. Need more options? The LG BD390 is an excellent Wi-Fi-equipped Blu-ray player with Netflix and Vudu video, and DivX support. And heck, I'd even recommend the $199 Xbox 360 as a Netflix/DivX machine with Windows Media Center Extender capabilities. Basically, you can't go wrong here. Everything is better than Apple TV, unless you have a library full of purchased iTunes music and movies, and if you do, you probably have Apple TV already, so go enjoy it.

What you gain:
• Mega codec support
• Ability to stream your video files from computers and NAS drives
• Cash in your pocket

What you lose:
• The iTunes video ball and chain

MacBook ($999) -> Dell Studio 14z ($750)
As Mark Spoonauer said in our best Windows laptop roundup, "Think of it as the poor man's MacBook-with better specs." No, the Dell Studio 14z doesn't run OS X, but the Core 2 Duo laptop weighs .3lbs lighter than a MacBook while offering 1GB more RAM (base), 70GB more storage, a backlit keyboard and nicer built-in speakers.

What you gain:
• More storage
• More RAM
• Backlit keyboard
• Less weight

What you lose:
• OS X
• Optical drive
• Flash card reader

MacBook Pro ($1200) -> HP Envy ($1700)
I'm not sure anyone should actually choose the 13-inch Envy (full review) over the 13-inch MacBook Pro (full review), but the Envy is the closest knock-off on the market. For the $500 Envy premium, you do shed .8lbs off the MacBook Pro, coming in at just 3.7lbs (which is crazy-light for a laptop of this size). And you'll score an extra GB of RAM along with a more powerful, discrete Radeon HD 4330 graphics. But we're still talking about $500 extra for a computer that, ultimately, doesn't feel as solid as a unibody Mac. Plus, if you really want to run Win 7, that plays just fine on the MBP, too. As for the MBP 15, there's really no ideal alternative. And if you were considering the 15-inch Envy, think again.

What you gain:
• More overall power
• Less weight
• Prettier screen

What you lose:
• OS X
• Optical drive
• Frame rigidity

iMac ($1200, 21.5-inch) -> HP TouchSmart 600 ($1,050, 23-inch)
The latest iMac (full review) is a beautiful machine, no doubt. But there are alternatives to this famed all-in-one. Our favorite is the HP TouchSmart 600 (full review), which is sort of the souped-up Civic to Apple's classic Porsche. Both will do a quarter mile in the same time—with Core 2 Duo processors—but the TouchSmart has the shiny detailing and LED underlighting of a street racer, while sprucing up the package with a decent touch display coupled with special Twitter, Facebook and even recipe box apps designed for the system. Especially as a kitchen computer, the HP TouchSmart is a valid alternative to the iMac.

What you gain:
• Larger, touchscreen
• Glitzy accents with customizable LED underlighting
• Clever apps
• HDMI input for home theater fun

What you lose:
• OS X
• Understated design

MacBook Air ($1500) -> Dell Adamo XPS ($2000)
There's only one laptop on the market that can confidently purge alongside the MacBook Air, and that's the Dell Adamo XPS. While the price premium seems absurd at first, keep in mind that the Adamo XPS, at about half the thickness of the Air, is loaded with a 128GB flash drive and 4GB of RAM stock (while the MacBook Air will run $1800 in a similar SSD configuration and maxed at 2GB of RAM). If you're considering an Air, you want a computer that says "I'm good at spending money." And the Adamo XPS will most certainly fulfill that need.

What you gain:
• 1 USB port
• Ethernet jack
• 2GB of RAM
• A clasp that opens from the heat of your finger

What you lose:
• OS X
• About $500

Mac Mini ($600) -> Acer AspireRevo R3610 ($330)
If I had the choice between a Mac Mini (full review) and the AspireRevo R3610—spending someone else's money—I would still choose the Revo for its HTPC prowess. The Mac Mini has always been a promising system falling just short of its potential in terms of both price and performance. Meanwhile, the absurdly cheap Revo, equipped with Ion tech that's more than happy to handle 1080p video outputted to your TV through HDMI (as opposed to Apple's need for funky wiring and/or hard-to-find specialized adapters), is kind enough to include 2GB RAM, 160GB HDD, HDMI, eSATA, VGA, 6 USB ports, card reader, wireless-N and a wireless keyboard and mouse for roughly half the price of a Mini. The only thing the Revo isn't optimal for is browsing Flash pages, that is, until we finally see an update that makes Ions and Flash play well together.

What you gain:
• HDMI out
• 1 USB port
• eSATA port
• Wireless keyboard and mouse
• Like $300

What you lose:
• OS X
• FireWire

Time Capsule (1TB, $299) -> D-Link DIR-685 (Expandable, $215)
The convenience of a Time Capsule, a combination wireless router and NAS, is tough to beat because it's so unique. But I wouldn't call the task impossible. The D-Link DIR-685 (full review) is a wireless-N router with a range that's competitive with Apple's own AirPort Extreme. You choose your storage capacity by sticking in your own 2.5-inch drive. Oh, plus it's a photo frame, BitTorrent downloader, iTunes server, FTP server, network file sharing with user management and even a UPnP streamer to video players. The only thing it isn't? Time Machine compliant. I know, I know. If you're willing to part with the built-in router, however, then another excellent choice is the Iomega Ix2-200 NAS (full review)—and that is Time Machine capable.

What you gain:
• Swappable storage
• Tons of advanced networking features
• BitTorrent downloading
• Media flexibility
• Digital photo frame

What you lose:
• Time Machine support (if this is a problem, check out Iomega's alternative)

Mac Pro ($2,500) -> Hackintosh (far less $$$)
There is one reason you want to buy a Mac Pro, and that's for OS X. So I'm not going to waste time by pretending there's any suitable alternative by someone like Dell or HP. Your best bet is to build a Hackintosh, a custom PC with a bootlegged OS X. Just keep in mind, you won't be able to build this system like any old Windows PC—you'll need to follow a guide with pretested hardware to construct something you can be sure will work. Luckily, such a guide is available, built by our friends from Lifehacker (see it here).

What you gain:
• Literally, thousands of dollars
• Gaudy case mods

What you lose:
• Peace of mind (there's always the slight chance of Hackintosh deactivation)
• Easy component upgrades

[Reddit]

Essentially, the iPhone establishes a connection with the computer, then it can control the OS in a similar manner to a TV remote. Using a virtual d-pad, users navigate through apps, open them remotely and even print. But what's possibly more promising that buttoning around an OS is that voice commands could be deployed to skip many of these navigational hassles.

Apple's Remote app, which allows the control of iTunes over a local network, is still one of my favorite apps on the iPhone. If Apple were to evolve that app into what we see in this patent, it'd only become more handy. [Patently Apple via 9to5Mac]

The adapter works with the Mini DisplayPort in the iMac 27", which is bi-directional. Right now, only this model of iMac supports this video standard. No price, no dates, no excuses not to buy this whenever it comes out. [Apogee via Electronista]

(No, the punchline isn't, "I'm using a Mac instead of a PC! *rimshot*")

I, like many, many other iMac owners, am typing on a screen that has a cold color temperature up top and a warm temperature at the bottom. In other words, pure white goes from icy blue to jaundiced yellow. See what I mean:

Those are cropped photos from a screen test taken with the same white balance settings on my dSLR. In other words, the greys and whites should match. Clearly, they don't.

At first, I didn't notice. The gradient occurring over a 27-inch monitor is surprisingly subtle. But once you see the problem, you cannot unsee it.

What's upsetting isn't simply that I got a bum computer. It's that a LOT of iMac buyers are getting bum computers with, not one, but a myriad of potential flaws.

• Cracked screens
• Jaundiced screens
• Flickering screens
• DOA computers
• Strange, high-pitched frequencies (that one tipped to me by an Apple Store employee)

And this color temperature test is extremely simply to run. Any idiot can see the issue when using a calibrating image—I've personally proven that point. So there's no excuse as to why Apple isn't catching this defect, which doesn't seem to possibly arise through shipping, straight off the assembly line. My iMac should have never shipped to me in the first place.

I've asked Apple exactly what's going on with iMac production and why QA testing is missing issues like jaundiced screens. They haven't gotten back to me, but it appears Apple is cognizant of the issues, as they've delayed future 27-inch iMac shipments (even though 21-inch systems seem to be having issues, too).

Still, what about all those iMacs sitting under the Christmas tree since Black Friday, aging beyond their 30-day no questions asked exchange window?

Apple did not respond to that question, either. (OK OK, they didn't respond to any of my questions.)

However, on the phone with technical support arranging my exchange (which is promised to be "expedited," but will still take 2-3 weeks), I was surprised that Apple specifically asked whether I felt the jaundice issue was "functional" or "cosmetic." I considered that should the consensus goes to "cosmetic" and Apple labels it so, such a designation could vastly alter return rights. But an Apple Store guru informed me that it shouldn't make a difference. However, they did say:

"It sounds like they may be gathering data to come up with a repair extension plan for iMacs. Apple does that when certain units have larger than normal failure rates."

Not that we couldn't reach that revelation on our own.

[Thanks Vic for showing me the (yellow) light!]

The issues mostly involve flickering screens and could be graphics card-related. In any event, orders are now showing up as "shipping: two weeks" instead of the usual five to seven day period. [Computerworld]

And now that you voted, click here for the big reveal!.

There's a historical reason in tech for products with camel case, like QuickTime or WordPerfect, as Crain, channeling New Scientist lays out: Often, spaces had to be dropped in programming languages, so capital letters were used in compound words to make them easier to read. That's fine, but in today's world, I agree very much with this sentiment:

In my considered opinion, the juxtaposition of majuscule and minuscule in a personal name may be safely indulged as a prerogative of the human being, with all his individual strangeness, but to extend the same license to the fruits, literal and figurative, of human labor is another matter.

Now, we have brands and products like TiVo, NVIDIA*, iEverythingapplemakes, BlackBerry, eXpo, eBook, eMachines, iRiver (it's iriver, oops), PlayStation and way, way more that insist on being special through forcing you to stretch your pinky finger over to the shift key at odd intervals, following their rhythm, dancing to their tune. It's a form of control.

Historically, Crain says, word spacing didn't really become standard for the modern world until the 13th century, after disappearing for a millennium. So camel case, he says, "is regressive — in fact medieval. It harks back to an era when reading was effortful, public and loud - like a visit to a contemporary shopping mall." Yep, that's the point. [NYT]

*I hate all caps, too, unless it's an acronym.

BTW, if you hate the gallery format as much as the Grinch hated Christmas, click here.

Magic Mouse: It's a bit too expensive for stocking stuffer territory, but we've called the nipple-less design the best mouse Apple has ever made. And if you can't appreciate touch-sensitive scrolling, you have no soul (or, at least not one that we can see). $70 [Apple]

Buffy Gelaskins: Loving Apple will only half-fill one's necessary geek quotient. Your loved one will do well filling the other half with Buffy, now that Dark Horse comics has teamed up with Gelaskins re-stickable case skins for the iPhone and MacBooks. $15 iPhone, $30 MacBook. [Dark Horse]

iMac (27-inch i7): You simply won't find a more striking desktop on the market, but maybe more importantly, benchmarks on Apple latest top-tier iMac are currently challenging far more expensive Mac Pros. Plus, the line has just seen a refresh, so it's a good time to buy. $2200+ [Apple]

BookArc Stand: No, it's not the gift for everyone. But if you know a guy who just docks his MacBook anyway, the BookArc Stand is a far more elegant solution than sitting a laptop on a desk (especially since the laptop should run cooler given the increased surface area for airflow). [BookArc]

Doesn't Fall Far From the Tree (T-Shirt): Who says the apple doesn't fall far from the tree? This t-shirt, that's who. $18. [Go Ape Shirts]

Apple Tablet IOU: Apple fanboys love Apple's products. But true Apple fanboys—those who take commitment and fanaticism to the next level—could never be pleased with what Apple currently has on the table. They need the Next Big Thing. We're about 1000% certain that Apple will release a tablet some time in 2010. Promise your loved ones that you'll camp overnight and drop the cash so they get the Apple Tablet first. Of course, they'll still bitch about it, anticipating version 2.0. Price Unknown, Costs Some Dignity

DON'T BUY MacBook Pro: There has simply never been a worse time to buy a new MacBook Pro. With Core i5/i7 tech inevitably waiting to make its way into Apple's premium laptops, your hard-earned cash will almost certainly buy a vastly more powerful, more future-proof machine less than a month after Christmas. The same can probably be said about Mac Pros, too. Oh, and that 27-inch iMac we keep raving about? What a glorious alternative to the aging, 30-inch Apple Cinema Display! [Apple]

Wall of Sound iPod Dock: There are iPod docks, and there are iPod docks. This is most definitely the latter, a handcrafted, 3x4-foot, 225lb, 125W beast. And one day, when Apple inevitably tweaks the iPod port, this behemoth will be useless—feeding into the general regret and dissatisfaction critical to Apple fandom. [Wall of Sound]

Don't forget to recommend your own favorite Apple gear in comments-include pics and pricing if possible.

All Giz Wants is our annual round-up of favorite gift ideas, including amazing attainable objects and a few far-out fantasies. We'll be popping guides catered to different interests several times per day for the next week, so keep checking back.

They're also painting the Magic Mouse now, too. It'll cost you $100 to buy one through them ($30 premium), or $30 bucks to send your own in. Considering how easy it is to scuff the damn thing, a shiny new coat of paint might be what the doctor ordered for Mac-heads with OCD. [ColorWare]

It happened in the "Seinfeld reunion" episode of Curb Your Enthusiasm. The iMac seems to be from the previous generation, not the 16:9 model. Jerry's classic Mac was only replaced once before, during the last season, with an Apple Macintosh 20th Anniversary.

It wasn't the only wink to the Cupertino company during that episode, but it certainly was the most significant sign of time change.

I wonder if Jerry's iMac actually runs Windows (and that sound you heard was the scream of the million Apple fanboys reading these lines). I know. I'm a cruel man. [Macenstein and Edible Apple]

The two types of issues we're seeing most are cracks in the screen and a completely dead computer on delivery. What's most plausible is that the packaging just wasn't designed to handle the size and weight of the giant 27-inch iMac as it gets tossed around the cab of a FedEx truck. Apple has so far been extremely responsive and effective in making repairs and exchanges, but it's still a discomfiting sign—if you're about to buy a new iMac, you might want to wait and see if Apple announces a fix for whatever's going on before you take the plunge. [Apple Forums via Engadget]

And I'm not sure that the solution is just a refresh away.

The Mac Pro was once the only viable option for a OS X lover in need of serious horsepower for tasks like editing media. Now, with the new iMac? I think it's straight up stupid to buy a Mac Pro.

The $2,500 Mac Pro, desperately in need of a refresh, gives you a 2.66GHz Quad-Core Xeon (essentially an i7), 3GB of RAM (triple channel, but seriously?), 640GB hard drive (again, seriously?) and a nominal graphics card. Spend $800 more and you'll get a another processor and 3GB more RAM.

The $2200, 27-inch iMac obviously includes a screen, plus you get a 2.8GHz Quad-Core (i7), 1TB drive, 4GB of RAM and a nominal graphics card.

But beyond those clock speeds, the Mac Pro's i7 processor is the more premium Bloomfield edition, while the iMac uses the Lynnfield. (More on those differences here.)

Still, the bottom line is that the iMac's Lynnfield processor is newer, and it shows in performance.

Macworld benched the new iMacs against the latest Mac Pros. And, you know what? The i7 iMac more than held its own. It basically defeated the 4-core Mac Pro across the board.

And other than a few specific tasks in which the most expensive Mac Pro's 8 cores proved beneficial (Handbrake, Cinebench, etc), the iMac outperformed the competition or kept things close enough not to be relevant, plus it straight-up won in the eyes of Speedmark 6.

Performance-wise, the base Mac Pro makes no sense at all. The 8-core Mac Pro offers a touch more power, sometimes, and other times (in many day to day tasks) even it is outgunned.

Of course, any Mac Pro still allows multiple internal hard drives, three PCI slots, more FireWire ports (four vs one) and more room for RAM expansion (32GB vs 16GB). But once again, even in the worlds of professional media creation, that's a pretty questionable upsell, especially with external storage solutions and the fact that most high, high end media pros (like special effects artists) turn to dedicated render farms to do their heavy number crunching anyway.

With the new iMac, Apple has shrunk the Mac-Pro-needing niche even smaller. And I can't tell anyone with a straight face that a handful of expandability is worth $300-$1100 with no monitor, no matter how deep their pockets are.

Apple needs to reexamine their pricing model. Even with an inevitable processor refresh (i9, anyone?), it's time for a price drop and/or some free with purchase displays. Just because you're a pro doesn't mean you're a sucker.

The Basic Differences in Chips

First off, I should note that the Core i7 chip has what Intel calls a "turbo mode." That is, when it's not utilizing all of its cores, it can dynamically overclock itself up to 3.4GHz on whatever single core is in use. It can, as shown in this video, work in steps. So you get the turbo benefit when using some of the four cores in this iMac's chip, but you also get it when all cores are being partially used. For example, if four cores are running but only at a fraction of their total capacity (less then 100%), the cores can use that electrical/thermal overhead to overclock to varying degrees. This should theoretically make up for the difference between the two-core 3.06GHz chip and the hyperthreaded quad core chip at a base of 2.8GHz.

The other thing to realize about these newer Core i7 chips are that they have no northbridge—or bus—between the memory and CPU. The memory controller is built right into the processor, and there's a new tech called QuickPath interconnect which connects the cores in a point-to-point architecture. Core i7 supports triple-channel memory (which would use three banks at once), but this iMac only came loaded with two banks of RAM filled. Like our other iMac, that's a 2GB + 2GB arrangement.

Matt explains more about i7 here. (And yes, there are differences between i7 and i5, besides clock speed.)

*Note that this machine also had a faster ATI Radeon 4850 video card with 512MB of RAM (versus the 4670 card in the other iMac) which may have impacted performance in several apps. I have no idea which of these apps uses the GPU to accelerate its tasks under Snow Leopard. (For example, Preview may use it to help render JPGs faster, or it may not. Apple could not tell me. In Adobe After Effects, the Radeon series of cards apparently is not supported for OpenCL acceleration. )

Performance with Multithreaded Apps

In short, any task we tried that expressly was written to either a) take advantage of multiple cores, or, b) take advantage of multiple cores through Snow Leopard's multicore middleware, Grand Central Dispatch, were 2 to 3 times faster. (More on that here.) These results include:

• 64-bit versions of Geekbench, which focus on CPU and memory tests.
• Adobe After Effects benchmarks
• Opening 20 images of Tokyo Tower that are 2000x2000 pixels and 35MB each.

Impressive stuff, but honestly, those tests were kind of uninteresting to me. I mean, those tests don't really have any correlation to my daily computing use. So on a whim, after benchmarking, I tested Handbrake, the DVD ripping software I love. It, too, was freaking fast.

I know the app is multithreaded, but I did not know what level of optimization it was written for. I was blown away by a 3x speed multiplier with the i7. On the Core i7 iMac, it took 43 minutes to rip a DVD, Storm Riders, a surfing film from the '70s featuring Gerry Lopez (my favorite) and others. On the Core 2 Duo machine, it took 147 minutes! I know this is basically a DVD read test coupled with decoding and video conversion, but the results have me excited because this is a real task that takes my computer a long time to do, performed by a program that hasn't been revised in a year.

Performance With Single-Core Optimized Apps (Otherwise Known as Reality)

Unfortunately, there are still very few applications that take advantage of multiple cores directly or via Snow Leopard's GCD, not even video-based, let alone general purpose computing.

Photoshop CS4 on the Mac, which is not set up to handle multicore processors, showed almost less than a 3% improvement using the Driver Heaven benchmark. Basic tasks, like booting and shutdown, saw virtually none. Playing the 1080p Quicktime trailer of Avatar consistently showed that the i7 was using 3% less of its total CPU than the Core2Duo, but I wonder if that's a result of the faster graphics card kicking in using CoreCL. Xbench, the old program that does a more comprehensive job of benchmarking a system from disks to processors, showed almost no difference.

I think Xbench, which hasn't been updated in years, is a solid benchmark for that old program that you depend on but has been long abandoned or at least ignored by its developer.

These scores, again, are in relation to the top line 3.06GHz Core 2 Duo iMac we tested. Some benchmarks have come in from the web comparing the i7 to the i5. Here's one that claims a 30% jump using Geekbench. Now we know Geekbench likes and does well with more cores and is a synthetic CPU test. But if the i5 is 30% slower, and the i7 pulls even with the 3.06 GHz Core 2 Duo chip in single threaded activity—most day to day activity—does that mean the i5 is slower than the cheaper Core 2 Duo? Maybe. Probably not 30%, since Geekbench is strictly CPU/memory and likes more cores, and this stuff does not translate so literally in the real world. But we can assume the i5 will have 30% less jump from the top tier Core 2 Duos, translating into a mere 1.3X to 2X speed increase from last gen chips on programs that like cores.

Value

For the most part, in our review, I said that you should stick to the preconfigured options, upgrading to Apple's next recommended config before considering upgrades to the lower tier models. How does that advice change now that we've seen the i7? I don't know! I guess it depends if you're a betting man. If you think programs for Snow Leopard using GCD are coming, paying $200 to $500 bucks more from the top line Core 2 Duo chip for an i5 or i7 might make sense. The probability of you getting programs that can use those extra cores goes up if you are a graphics or video professional who expects to see support from Adobe, Apple, etc. (Apple already claims big jumps in Aperture that we weren't able to test.) Or if you rip a lot of DVDs! The rest of you? The Core 2 Duo stuff could be fine for today and fine for tomorrow. But the Core i7 is not worse for today and will definitely be faster tomorrow. It just costs more.

Me personally? I'd opt for the Core i7. I just might wait til the new iMacs refresh a bump and the i7 is cheaper and part of a standard build. But I'm patient like that.

[iMac Review]

Specifically, using his charts and mine, it wasn't hard to recognize the jump in the multithreaded, 64 bit results from geek bench in the categories of integer, floating point and memory streaming tests, as well as the threaded tests. (Memory tests were slightly faster, the others were drastically so.) Interesting, as the Core i5 chip is clocked at 2.66GHz and the Core2Duo iMac I tested runs at 3.06GHz.

(The turbo boost function, which overclocks the Core i5 chip to up to 3.2GHz when running non-multithreaded apps, should be kicking in performance here, too.)

Interesting, but two things to remember: Core i7 chips are coming out for the iMac shortly and will run at 2.8GHz and have hyperthreading so the 4 cores emulate 8. And there are still not many (if any at all) major OS X apps that can take advantage of Snow Leopard's multicore support. [Electronista's tests, Gizmodo's iMac Review]

The clip is pretty interesting, even if you're not normally enamored with Apple. Ive is the most prominent tech designer of the last two decades, and I like his philosophy on "getting design out of the way." Hopefully the clip motivates you guys to go see the full movie, which is great, even if it doesn't reach the heights of Hustwit's previous effort Helvetica.

That's according to the man who named it, Ken Segall, who talked to Leander at Cult of Mac. Segall worked at Apple's agency TBWA\Chiat\Day, and not only christened the iMac, but was the man behind Apple's pitch-perfect "Think Different" campaign.

It's ironic that Segall, who knew iMac was the perfect name and pitched it to Jobs over and over after being rejected again and again, thought that the computer itself was stupid: "We were guarded. We were being polite, but we were really thinking, ‘Jesus, do they know what they are doing? It was so radical."

It strikingly highlights the difference between people who create things and the people who sell them: Apple could see they had a brilliant product, but a terrible way to sell it. TBWA saw a terrible product, but had a brilliant way to brand it. Unfortunately, Segall won't actually reveal Jobs' terrible name, fearing it would open the ninth gate of Hell and bring forth the Apocalypse choo-choo.

Steve never actually told Segall he'd accepted iMac—he just started silk-screening it on prototypes to see how it looked.

Check out the full interview over at Cult of Mac, there are way more tidbits, like how Segall came up with "iMac," that definitely make it worth the read. [Cult of Mac]

Microsoft:
• Windows 7: A Weekend Install Guide and More
• You Guys Had Some Wild and Crazy Windows 7 Launch Parties
• Japan's Windows 7 Whopper Is Real, and It's Horrifying
• Behold! The Saddest Example of Promotional Convergence Ever!
• Microsoft's First Retail Store Opens (Like Apple Store With More Colors)
• Windows Mobile 7 Screenshots Leak: Where's the Start Button?
• 38 Surefire Ways (Not) to Make Windows 7 Cooler
• 7 Reasons to Stick with Windows XP
• 27 Takes on Windows 7
• Windows 7 Review: You Can Quit Complaining Now

Apple:
• Apple iMac Review: 27 Inches and Less Chin
• Unibody Apple MacBook Review
• Apple Magic Mouse Review
• Time Capsule and Airport Extreme Grow New Antennas to Get Faster and Stronger
• Mac Mini Updates: Faster Processors, More Memory, and a Dual Hard Disk Server
• 10 Things You Need to Know About Apple's New Stuff

Barnes & Noble
• Exclusive: First Photos of Barnes & Noble's Double Screen E-Reader
• Barnes & Noble's Dual-Screen Nook: $260, Eats the Kindle's Lunch
• Barnes & Noble Compares Nook to Kindle 2: Biased But Fair
• Live From Barnes & Noble's Nook Event
• 8 Reasons You Can Finally Love Ebook Readers (Thanks to Nook)
• Barnes & Noble Nook Up Close: Yep, It's Real Nice

The Rest:
• FCC: We're Going to Make Net Neutrality the Law
• The Totally Predictable Cable Industry Response to the FCC's Net Neutrality Plan
• John McCain's "Internet Freedom Act" Seeks to Block FCC's Net Neutrality Rules
• Motorola Droid Unexpectedly Appears on Motorola's Site Ahead of Schedule
• Canon 1D Mark IV: The $5000 New King of Cameras
• Canon 1D Mark IV 1080p Night Vision Videos Are Simply Incredible
• Canon 5D Mark II Firmware Update Unlocks 1080p Video at 24FPS
• Nikon D3s Hands On Photos and Video: DSLR Night Vision Is a Beautiful Thing
• 48 Stunning Photos of Fall

If you want the above picture as a wallpaper, you can get it right here and but if you want just the up close and personal insides, go right here. [iFixIt]

But First, Simplicity

This 1998 ad has Jeff Goldblum narrating that there are two physical steps to setting up an iMac. ("There's no step three!") Truthfully, they skipped the mouse and keyboard cable, though, which would bring it to 4 steps. Today, an iMac is set up using just one power cable, depending on wireless networking and bluetooth peripherals to get the rest done. So it's even simpler than it was 10 years ago. And as I said, the screen is becoming more prominent than ever.

The LCD

The 27-inch iMac's screen is the thing to focus on in this revision. It is practically as bright (and more contrasty) than any of the previous iMacs—even Cinema Displays—and it looks astounding. It's LED-driven so it comes to full luminescence immediately and takes up less power. It also has better side-to-side viewing angle as an IPS tech monitor; like the iMac 24 before it, it goes 178 degrees without much change in color accuracy or brightness. And here's the kicker: Although it has 19% more area of LCD than the old 24-incher, it has 60% more pixels. That makes it more pixel dense than any of the Cinema Displays at 109ppi. And with a 2560x1440 resolution it has 90% of the dot count of a 30-inch cinema display. All these stats are great. They sound great, and they make for a powerful picture. But the actual view of the screen leaves me with a positive—but slightly imperfect—impression.

The default brightness is a bit much, but of course you can turn it down. And the contrast is welcome; even my new 13-inch MacBook Pro looks yellowed and washed out next to it. But at this pixel density, which is sharper than my notebook, it's almost too sharp, requiring me to sit closer than I would ordinarily do with a 27 inch display. I like the feeling of crispness — 16% crisper than the last generation. But my eyes feel like the pictures are being delivered by a land shark holding a laser pointer straight into my corneas, and I can feel the strain within minutes. I would have to jack up as many font sizes as possible or sit as close as I do to my MacBook to make it work for long long periods of time. Maybe I'm just a wimp of a geek, but I've never been sensitive to these sorts of things on any sort of machinery before.

This is the iMac next to a 13-inch MBP and a Dell 2407 24-inch monitor. The iMac's screen puts both to shame in brightness and clarity.

Apple is making a big deal of the fact this screen is 16:9. I think it looks better in this wider iteration, but it's not an epic jump since the last gen was 16:10. You're losing vertical pixel count here, on both the 21.5 and 27-inch models, despite added diagonal inches. Also, the glass cover is now edge to edge, without the thin silver rim around it, on the top and sides. It's still glossy and very very reflective, despite being covered in anti-reflective coating.

I will feel guilty for mentioning this, because it's ever so slight, but I'll feel more guilty if I don't mentioning it to you: The screen, when it's white, has the tiniest bit of blotchiness to it. The backlighting is slightly uneven in my model. It had no impact on viewing quality once the screen was filled with an image other than one of pure white, so don't sweat it.

My previous comparison to the 30-inch Cinema Display wasn't for academic purposes, either. One of the most interesting features on the new iMac is that it can use its Mini DisplayPort (normally an output) as an input; that is, it can become a secondary display for notebooks or other devices. Factor in the near-identical specs to the 30-inch Cinema Display, most notably its updated LED screen, and you have absolutely no reason to buy a 30-inch Cinema Display when you can have this—but not just yet.

That's what two full sized 1080p trailers look like on this screen.

Eager to test this shit and be the first to the internet with an image of an Xbox linked into an iMac ("Worlds collide!" would be the headline, I decided), I ordered a monoprice Mini-DisplayPort-to-HDMI adapter. Unfortunately, I discovered that the inputs would not work with a PS3 or Xbox at any res, HD or otherwise. The current adapters on the market are unidirectional, I was told, and so they won't work to take HDMI sources and pipe them into the iMac. I'm sure someone is making a cable as we speak for this very abominable purpose of piping in Microsoft gaming to a desktop Mac—but it's not here yet. (New cables, by the way, will include audio, which the iMac is capable of taking through its connector and the iMac is able to display video sources up to its native resolution.) The issue is, this could take months. That's a long time, so don't buy an iMac planning to use it with a gaming console or Blu-ray player right away.

Using it with a laptop was an interesting situation. Odd, for sure, but a welcome bonus and an obvious use. Here's how it works. You plug in a Mini-DisplayPort-to-Mini-DisplayPort cable to the iMac, which must be turned on (unlike Sony's all-in-one, which works while off.) The iMac flickers for a second and the laptop's picture replaces the iMac's. Here's where it gets sort of weird. When the iMac is acting as a monitor, the keyboard and mouse are all blocked from working, except a few keys: The pause/play, FF, RR, volume controls and brightness keys all work. They won't display the typical volume/brightness/FF/whatever iconography, because you're actually still looking at your MacBook. You can actually then use your iMac as a display for one computer while listening to music on another—but why would you want to? And if you were playing a game with an Xbox, you'd be listening to the game. To toggle between the iMac and the external source, you hit Command+F2.

(*The 21.5-inch iMac is not as sharp or impressive as the 27, but a fine evolution nonetheless; see chart)

Oh, one more thing: The LED display is also thinner than the traditional panel. Even so, when combined with the extra width and height, Apple's designers are given adequate room to play with the layout and thermal properties of the iMac. Which brings us to the chassis and internals.

The Chassis

The iMac's chassis went from all plastic to aluminum and glass in 2007. The first aluminum models were stamped out in car factories because no computer factories could work with aluminum pieces that big. Now, the iMac has even more aluminum in them with bigger cases and a seamless wraparound back made of metal instead of the black plastic cap. Despite the loss of the slimming effect of a black plastic back, the computer's dimensions work in its favor; it's about 1mm thinner and obviously wider, so it still feels undoubtedly skinny.

Oh, and the stand is tapered by 1.1mm on its front (as is Apple's wont), to further hide volume.

Aside from the more flattering aspect ratios, the chin—one of the only giveaways that this is not just a screen but a computer—has shrunk by 22%. It looks much better, in my opinion. The case's bigger size affects its internal layout, too. Apple and iFixit brought several of these details to my attention.

The most important changes are that the GPU and CPU are placed at nearly opposite ends of the case, with their own heatsinks to throw off copious heat with three very quiet fans. (The iMac's sound profile at idle, for a stock build, is still just a whisper, less than 20db.)

Ports: The back of the case has a Mini DisplayPort, 4 USB 2.0 ports, power plug (the machine's only wire), Firewire 800, minijack/optical input and output, and Gigabit Ethernet. There's Bluetooth 2.1 EDR wireless with which the mouse and keyboard interface, and 802.11 N Wi-Fi. Although the entire case is aluminum, the antenna has been cleverly hidden in a plastic Apple logo top center on the back. Reception is a touch stronger than on my notebook.

The iChat camera and microphone (the latter of which is made up of about a dozen closely-grouped pinprick holes, like on the MacBook Pro) are situated on the top of the iMac. And despite the new model's height they sound fine (if not a touch more distant because of the height) when compared to previous models. The top mount for the microphone keeps the sound from the new, more powerful two-way speakers from interfering with it; measured using a song and SPL meter, my notebook came in at 70db and the iMac at 76db at sitting distance. Louder, richer and noticeably so than a laptop, though I didn't have an iMac 24 on hand to compare with.

The larger case allows the iMac to use four sticks of user-serviceable RAM, accessible from the bottom. (That's useful futureproofing now that OS X Snow Leopard is shipping, and programs and the OS in 64-bit can address more than 4GB at a time.)

How About Performance?

The iMac I'm testing is a 3.06GHz Core2Duo processor with 4GB of RAM and an ATI Radeon 4670 graphics. Those are decent parts but not the highest-end quad-core i5/i7 chips or ATI Radeon 4850 GPU that will ship in iMacs in November. More importantly, the machine I have here that is shipping now is about on par with higher-end, custom-order machines from the last generation. The system benchmarks I ran earlier this week indicate that everything performs practically the same. And since we don't have a Core i5/i7 machine to work with, I've included Apple's approximations of how much boost the iMac will get from those parts — obviously, many grains of salt are necessary when reading, especially when measuring value of extra CPU cores as literal multipliers when most software still can't leverage those channels efficiently.

As for 3D, Maclife has some framerate scores from Doom 3 and Call of Duty that are not by any means exact but somewhat representative of the machine I'm using today. But again, the bottom line is that this machine that I have, shipping today, is not faster than machines equipped similarly from the last generation—they're just cheaper for any given performance point.

But again, even if you wait for the higher end machines, there's no guarantee you'll be able to access most of that extra power. Snow Leopard hasn't seen many apps, besides the ones that ship with it that can take advantage of its multicore CPU and GPU technologies. Programs will come, but immediate speed gains aren't guaranteed here if you buy the quad-core machines.

Here's an exception: Those Core i5/i7 chips are also clocked slower than the Core 2 Duo chips on the lower-end machines, but have the ability to run single core applications at a greater clock speed. Since all four cores won't be burning, the chip uses the spare electricity and the extra thermal overhead to dynamically and automatically overclock the core that is working: The i5 chip goes from 2.66GHz to 3.2GHz and the 2.8GHz i7 chip goes to 3.46GHz (with 4 cores that run hyperthreaded for up to 8 virtual cores.)

Sounds fast, but we'll dive into deeper tests in November. For now, you should be aware that if your desktop is less than 18 months old, you'd be somewhat silly to upgrade before the highest end chips from this generation of iMac are out.

What Else You Got?

The iMac replaces its old mouse with the new Magic Mouse, with a multitouch surface and 360 degree scrolling and swiping, almost like the gestures you find on a Macbook trackpad. I've said it before: I primarily use Laptops because I love trackpads. The gestures, fingertip precision and proximity to the keyboard make it a must have, and this mouse fixes some of those issues. (*Jason Chen reviewed the mouse and liked it but it was not without flaws. Read that if you're considering buying an iMac, because it's the only option Apple offers.)

The one detail I found problematic specifically with the Magic Mouse as it pertains to the 27-inch iMac is that even when the pointer sensitivity is set to the highest level, a swipe of the wrist at a moderately fast speed goes only 2/3 across the giant pixel landscape. Only by whipping my hand across my mouse pad can I trigger enough mouse acceleration to get across the screen. They should turn up the sensitivity, frankly. Software update please!

The keyboard is also changed, going from the old wired keyboard, which was stamped out of the screen cutout of the chassis, with a wireless Bluetooth model. Apple states that the keyboard's narrow profile makes it a better fit next to the mouse. I think it also makes sense as a remote control for the computer from afar when watching media, since this is the biggest iMac ever that doubles as a monitor. But it looks a little small and out of proportion with the machine itself, since the Mac got wider and the keyboard got shorter. (Correction: The keypad-less change happened last revision. I just miss that numeric pad keyboard's width from the first generation of Aluminum iMacs. It seemed to fit perfectly.)

Oh, the white plastic remote that used to ship with all the laptops, AppleTV and iMacs has been replaced by an elliptical, aluminum remote with black rubber buttons. It's longer, and shaped like an iPod nano but no longer comes with the iMac. It costs $19. I think when you buy a computer that is this expensive, they should THROW IN THE DAMN REMOTE.

Competitive Check

There are other all-in-ones from PC makers, but at the moment, none as large or high-res as the iMac 27. The ones from Sony (like the L) and HP have various extras like IR touchscreens, glowing monitor bodies, TV tuners and Blu-ray drives. Some are pretty decent, like the Touchsmart we just reviewed. If these things matter to you and you are not married to the Mac platform, you might consider them. But that touchscreen functionality is still half-baked, so don't do it for the groping potential.

Value

The sweet spot is the $1200 21.5-inch config. But don't upgrade that model beyond base without seriously considering the big bad 27-incher for $1700. And don't upgrade that one at all without considering the quad-core models; both look very promising at $2000 or $2200. Basically, the custom builds are not a great value until you get to the quads. Go cheapest, 27, or quad. But cautious folks will wait on the quads 'til we test them.

There's another angle here, too. Again, comparing the 27-inch iMac to the old as hell 30-inch Cinema Display makes those standalone monitors look like a pretty bad value when it costs only $100 more for just 10% more pixels—and, hey, it's also not a computer.

Nerds, Sheathe Thy Wallet If You Can

Although the quad core benchmarks aren't here yet, I think you've got enough information here to make an adult decision on whether to go cheap or double your price for something faster and bigger. It's not like those new chips will be slower. But waiting a month on a new internal layout, design and screen is a great way to let Apple shake out whatever inevitable hiccups are there at the start of a new run. Plus, if Snow-Leopard-specific apps make their way to market (hello, <Handbrake!) and some performance scores come out in the meantime, hey, cool.

Big beautiful screen is super high res and bright.

Chassis design evolving to new heights of beauty; less chin.

Faster parts not out yet; current components available in previous generation.

No Blu-ray player, touchscreen or other things that aren't important to me, but may be important to you. Maybe.

The Apple logo integrates the AirPort antenna. Metal impedes wireless signals, which is one reason the plastic white MacBook has historically had a better Wi-Fi range than the unibodies.

Beyond that point, iFixit's teardown reveals that in order to cool the desktop-sized processor, the CPU and GPU were placed on complete opposite ends of the computers and fitted with their own heats sinks. The entire system includes "six temperature sensors, three fans, and two gigantic heat sinks."

And one piece of disappointment: the iMac's mini DisplayPort is run through its logic board, meaning the computer needs to be on if you want the iMac to serve as a second monitor. [iFixit]

The 27-inch iMac we're testing is a nice machine, but the specs—3.06GHz Core2Duo CPU with 4GB of 1066MHz RAM and an ATI Radeon HD 4670 graphics set up—are the stock low end parts for that size. And that chip is the higher end (built to order) CPU of the previous generation. (The graphics situation is weirder. The ATI card here is better than the stock 9400M NVidia setup of the old base 24-incher but not better than the built to order ATI 4850 option; the 4850 remains the top end choice for this generation's iMac, too.) These quick test results show a few changes, but, well, there are plenty of issues that nullify any meaning that can be interpreted beyond "duh". (Longer bars are better in both charts.)





First of all, XBench is just falling apart as a test these days, having being revised a long time ago and taking advantage of zero of the latest OSX technologies. Also, from what we've seen, XBench scores take a hit in the openGL rendering on Snow Leopard, compared to Leopard. The new machine seems slower than the old 2.66GHz iMac we tested last year (With OS X 10.5) in XBench in OpenGL and overall because of Snow Leopard, not the new computer. Plus, Xbench is just really, really old. I don't really trust these results, especially running between two operating systems.





Secondly, we used Geekbench. Geekbench runs in 32 and 64-bit mode in Snow Leopard and has been updated to take advantage of varying number of cores. (It's multithreaded better than most software and not surprisingly given the simple nature of a synthetic bench). As you can see, though, Geekbench only tests core system tests focusing around CPU/Math/Memory performance. And here, the faster chip has the advantage, apparently in 64-bit mode, too. This isn't surprising either and the numbers don't jump off the page.

So, you'll have to wait for us to test Core i5/i7 machines with ATI 4850 graphics and—Apple willing— 16GB of RAM before we can comment beyond the fact that this machine is prettier by 45% than the last generation of iMac.

But, even if we had that machine, the quad core CPUs don't have enough software beyond native Snow Leopard apps to really take advantage of the extra cores. There's always turbo mode, which bumps utilized cores up in speed when software isn't running across all four channels, but you're talking about chips that run slightly slower clocks than Core2Duos, so its up in the air how turbo that turbo can get.

Point being: I have nothing for you. More soon.

1. iMacs Get Next-Gen Processors
The most important upgrade to iMacs is that they'll now support Intel Core i5 and i7 processors for prices starting at $2000. You can buy a Core 2 Duo model for $800 less, but...I mean...really?

2. The iMac Is a Cheap Monitor, By Apple's Standards
A 30-inch Cinema Display will still run you $1,800 while a new 27-inch iMac starts at $1700. Oh, and now the iMac can work simply as a monitor through its mini DisplayPort, too.

3. Apple Sees the Mac Mini as a Server, Not an HTPC
Apple may have given the Mac Mini a slight spec boost and the option to load Leopard Server, but it still missing the critical feature it needs to be a competitive home theater PC—the HDMI port.

4. New Metal Remote Looks Like an iPod Design Reject
For those who couldn't stand the humiliation of using a white, plastic remote with their black-and-silver iMac, there's a remote for that.

5. Replaceable Batteries Are Dead in Apple's Entire Laptop Line
The trusty old white MacBook was holding out, battling designers' attempts to replace its swappable battery with a longer-life non-swappable version you see in every other modern Apple laptop. Today, it lost that battle.

6. Apple Still Hates Buttons, Nubs, Etc
The multitouch Magic Mouse has risen over the Mighty Mouse's corpse, and as Jesus points out, the whole no-button design is déjà vu.

7. Jobs' Polycarbonate MacBook Must Have Slipped Off His Lap
Not only is Apple keeping the white MacBook around, they've added a non-slip rubber bottom in what may be the most aggressive design change since May 16, 2006, when the model original launched.

8. Time Capsules Should Be 60% Less Frustrating
Anyone who's grown tired of the ridiculously slow experience of interfacing with the Time Capsule, know that Time Capsules have seen a tacit spec boost promising to make systems "60 percent faster than before."

9. Jonathan Ive Could Still Sell a Ketchup Popsicle to a Fanboy in White Gloves
Also of note, sales on Hanes midnight blue tees are going through the roof, and big muscles don't make you look dumb so long as you speak with an Essex-region English accent.

10. No, the Nook Is Not an Apple Product
But it's about a bajillion times closer than the Kindle.

The first thing I noticed when playing with the new iMac was that the screens feel bigger and wider, as they should. Secondly, I noticed the black screen and aluminum smaller "chin". Thirdly, I noticed the wireless keyboard, which was missing the numeric keypad (compared to the wired keyboard) and the Magic Mouse. The computer itself has a few things going on that aren't apparent at a glance.

The screen is finally LED-backlit, like the Cinema Displays. And like the 24-inch Cinema Display, it does IPS (In Plane Switching), which is great for edge-to-edge viewing without color distortion. The iMac has a new trick, too—its DisplayPort can turn it into a second screen, receiving video (and audio, pending availability of 3rd party adapters) input from DVD players or a MacBook. Apple said it was HDCP compliant so it should be fine for watching Blu-rays on, via the port, via a separate player.

The 21.5-incher has a generous 1920x1080 pixels, while the 27-incher has 2560x1440 pixels. Both sit at 16:9. But most big movies are 21:9, and there's NO getting around those bars—21:9 is not even close to 16:9. But a 21:9 ratio'd screen would be weird on a desktop, no doubt. (That said, the new 16:9 ratio is nicer than the last generation's proportions.) The screen is still glossy, which means glare-y.

Compared to the last generation, the 21.5-inch is 1.1mm thinner (23mm vs. 24.1), and the 27-inch is 4.4mm thinner (27.1mm vs. 31.5mm).

Oh! There's a new remote (a $19 option), which is aluminum with black buttons, larger—like a skinny iPod nano in that same elliptical shape. It's gray.

The larger chassis allowed Apple to do two main things over the previous generation's 20- and 24-inch models: Fit in 4 RAM modules, for a total of 16GB max memory, and increase the quality of sound using the both acoustics of the case and better components. There's a noticeable difference.

There's a new SD card slot under the optical. Apple, like on the MacBook Pros, has the card sticking out a lot so you don't forget to put it back in your camera.

The case is no longer plastic on the back—it's the same metal frame as used on the front, meaning it's unibody. The black back of the previous generation made the computer appear even thinner than this one. Apple has not commented so far on the relative thinness here, so we'll have to measure later.

The other thing is, on top of Core 2 Duo configs with 3.06GHz processors (and 3.33GHz for special orders) in November Apple will ship quad-core Core i5/i7 chips at 2.66 and 2.80GHz respectively. They'll go for a lot more, but in theory, you'll be able to take advantage of those four cores using Snow Leopard's GDC tech. Apple said that non-multithreaded programs can take advantage of the chipset's ability to go "turbo"; it can speed up individual cores when the others aren't being used. This happens transparently to the user.

There are three main graphics configs in this machine, too: An Nvidia 9400m or ATI Radeon HD 4670 discrete graphics solution in the 21.5-incher, with the latter being 4x as fast, according to Apple. The 27-inch iMac has the ATI Radeon HD 4670 as its low-end card and a ATI Radeon HD 4850 on the top end. Graphics cards should have an impact on general computing, once developers start writing for the OpenCL functionality in Snow Leopard, so its a bit more important for non-gamers than in previous generations of iMacs.

That's all I can think of for now. It was a short hands on.

Apple Unveils New iMac With 21.5 and 27-inch Displays

Features LED-Backlit Displays, Available Quad-Core Processors & the New Wireless Magic Mouse

CUPERTINO, Calif., Oct. 20 /PRNewswire-FirstCall/ — Apple® today unveiled an all new iMac® line featuring brilliant LED-backlit 21.5 and 27-inch widescreen displays in a new edge-to-edge glass design and seamless all aluminum enclosure. The new iMac line, starting at $1,199, is the fastest ever with Intel Core 2 Duo processors starting at 3.06 GHz, and Core i5 and i7 quad-core processors for up to twice the performance.* Every new iMac ships with a wireless keyboard and the all new wireless Magic Mouse, the world's first mouse with Multi-Touch™ technology pioneered by Apple on the iPhone®, iPod touch® and Mac® notebook trackpad.

"The iMac is widely praised as the best desktop computer in the world and today we are making it even better," said Philip Schiller, Apple's senior vice president of Worldwide Product Marketing. "With brilliant LED displays and the revolutionary Magic Mouse, the new iMac delivers an amazing desktop experience that we think customers will love."

The new iMac features stunning LED-backlit displays with a 16:9 aspect ratio, ideal for watching high definition movies and TV shows from iTunes®, or editing and watching your own videos or photos using iLife®. The new 21.5-inch iMac features a high resolution 1920-by-1080 pixel display. The 27-inch iMac features a beautiful 2560-by-1440 pixel display that offers 60 percent more pixels than the previous 24-inch model. Both 21.5 and 27-inch displays use IPS technology to deliver consistent color across an ultra wide 178 degree viewing angle.

The iMac comes standard with a wireless keyboard and the new Magic Mouse featuring Apple's revolutionary Multi-Touch technology. Instead of needing mechanical buttons, scroll wheels or scroll balls, the entire top of the Magic Mouse is a seamless Multi-Touch surface. Using intuitive gestures, a user can easily scroll through long documents, pan across large images or swipe to move forward or backward through a collection of web pages or photos. The Magic Mouse can be configured as either a single button or two button mouse, according to the user's preference. The wireless keyboard and Magic Mouse work seamlessly with the iMac's built-in Bluetooth capabilities to provide a clean, cable-free desk top.

The iMac features improved graphics across the line with NVIDIA GeForce 9400M integrated graphics or ATI Radeon HD 4670 discrete graphics in the 21.5-inch model, and ATI Radeon HD 4670 discrete graphics or ATI Radeon HD 4850 discrete graphics in the 27-inch model. The new iMac line now also features 4GB of 1066 MHz DDR3 memory and capacity up to 16GB across four SO-DIMM slots. Every iMac features a built-in iSight® video camera, mic and stereo speakers integrated into the thin aluminum and glass design. iMac includes built-in AirPort Extreme® 802.11n Wi-Fi networking, Bluetooth 2.1+EDR, Gigabit Ethernet, a total of four USB 2.0 ports, one FireWire® 800 port and a new built-in SD card slot.

Apple today also announced that the Mac mini, the world's most energy efficient desktop,** is now faster, offers more storage and comes standard with double the memory. Starting at $599, the entry level Mac mini features a faster 2.26 GHz Intel Core 2 Duo processor and 2GB of DDR3 1066 MHz memory, a 160GB hard drive, five USB 2.0 ports, FireWire 800, NVIDIA GeForce 9400M integrated graphics and a SuperDrive®. The $799 Mac mini features a 2.53 GHz Intel Core 2 Duo processor, 4GB of memory and a larger 320GB hard drive. Apple now offers a $999 Mac mini that is specially configured with Mac OS® X Snow Leopard® Server. Mac mini with Snow Leopard Server features two 500GB hard drives for a total of 1TB of server storage in the tiny 6.5-inch square by 2-inch tall Mac mini enclosure.

Continuing Apple's commitment to the environment, both iMac and Mac mini extend their leadership in green design. iMac and Mac mini meet the new, more stringent Energy Star 5.0 requirements and achieve EPEAT Gold status.*** The new iMac now features LED-backlit displays that are mercury-free and made with arsenic-free glass. Both iMac and Mac mini use PVC-free internal components and cables, contain no brominated flame retardants, use highly recyclable materials, and feature material-efficient system and packaging designs.

Every Mac comes with Mac OS X Snow Leopard, the world's most advanced operating system, and iLife, Apple's innovative suite of applications for managing photos, making movies and creating and learning to play music. Snow Leopard builds on a decade of OS X innovation and success with hundreds of refinements, new core technologies and out of the box support for Microsoft Exchange. iLife features iPhoto®, to easily organize and manage photos; iMovie® with powerful easy-to-use new features such as Precision Editor, video stabilization and advanced drag and drop; and GarageBand® which introduces a whole new way to help you learn to play piano and guitar.

Pricing & Availability
The new 3.06 GHz Intel Core 2 Duo iMac and Mac mini lines are now shipping and available through the Apple Store® (www.apple.com), Apple's retail stores and Apple Authorized Resellers. The Intel Core i5 and i7 quad-core iMacs are available for order and will begin shipping this November. Mac mini with Mac OS X Snow Leopard Server is available from the Apple Store and Apple's retail stores.

The new 21.5-inch 3.06 GHz iMac, for a suggested retail price of $1,199 (US), includes:
21.5-inch 1920 x 1080 LED-backlit display;
3.06 GHz Intel Core 2 Duo processor with 3MB shared L2 cache;
4GB 1066 MHz DDR3 SDRAM expandable to 16GB;
NVIDIA GeForce 9400M integrated graphics;
500GB Serial ATA hard drive running at 7200 rpm;
a slot-load 8x SuperDrive with double-layer support (DVD+ / -R DL/DVD+ / -RW/CD-RW);
Mini DisplayPort for video output (adapters sold separately);
built-in AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR;
built-in iSight video camera;
Gigabit Ethernet port;
four USB 2.0 ports;
one FireWire 800 port;
SD card slot;
built-in stereo speakers and microphone; and
Wireless Apple Keyboard, Magic Mouse.

The new 21.5-inch 3.06 GHz iMac, for a suggested retail price of $1,499 (US), includes:
21.5-inch 1920 x 1080 LED-backlit display;
3.06 GHz Intel Core 2 Duo processor with 3MB shared L2 cache;
4GB 1066 MHz DDR3 SDRAM expandable to 16GB;
ATI Radeon HD 4670 discrete graphics; with 256MB GDDR3;
1TB Serial ATA hard drive running at 7200 rpm;
a slot-load 8x SuperDrive with double-layer support (DVD+ / -R DL/DVD+ / -RW/CD-RW);
Mini DisplayPort for video output (adapters sold separately);
built-in AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR;
built-in iSight video camera;
Gigabit Ethernet port;
four USB 2.0 ports;
one FireWire 800 port;
SD card slot;
built-in stereo speakers and microphone; and
Wireless Apple Keyboard, Magic Mouse.

The new 27-inch 3.06 GHz iMac, for a suggested retail price of $1,699 (US), includes:
27-inch 2560 x 1440 LED-backlit display;
3.06 GHz Intel Core 2 Duo processor with 3MB shared L2 cache;
4GB 1066 MHz DDR3 SDRAM expandable to 16GB;
ATI Radeon HD 4670 discrete graphics; with 256MB GDDR3;
1TB Serial ATA hard drive running at 7200 rpm;
a slot-load 8x SuperDrive with double-layer support (DVD+ / -R DL/DVD+ / -RW/CD-RW);
Mini DisplayPort for video input and output (adapters sold separately);
built-in AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR;
built-in iSight video camera;
Gigabit Ethernet port;
four USB 2.0 ports;
one FireWire 800 port;
SD card slot;
built-in stereo speakers and microphone; and
Wireless Apple Keyboard, Magic Mouse.

The new 27-inch 2.66 GHz Core i5 iMac, for a suggested retail price of $1,999 (US), includes:
27-inch 2560 x 1440 LED-backlit display;
2.66 GHz Intel Core i5 quad-core processor with 8MB shared L3 cache;
4GB 1066 MHz DDR3 SDRAM expandable to 16GB;
ATI Radeon HD 4850 discrete graphics; with 512MB GDDR3;
1TB Serial ATA hard drive running at 7200 rpm;
a slot-load 8x SuperDrive with double-layer support (DVD+ / -R DL/DVD+ / -RW/CD-RW);
Mini DisplayPort for video input and output (adapters sold separately);
built-in AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR;
built-in iSight video camera;
Gigabit Ethernet port;
four USB 2.0 ports;
one FireWire 800 port;
SD card slot;
built-in stereo speakers and microphone; and
Wireless Apple Keyboard, Magic Mouse.

Build-to-order options for the 27-inch Core i5 quad-core iMac include a 2.8 GHz Intel Core i7 quad-core processor.

*Based on estimated results of industry-standard SPECint_base2006 and SPECfp_rate_base2006 rate tests. SPEC® is a registered trademark of Standard Performance Evaluation Corporation (SPEC). Testing conducted by Apple in October 2009 using preproduction 27-inch iMac Intel Core i5-based 2.66 GHz units and shipping 24-inch iMac Intel Core 2 Duo–based 3.06 GHz units. Performance tests are conducted using specific computer systems and reflect the approximate performance of iMac.

**Claim based on energy efficiency categories and products listed within the EPA ENERGY STAR 5.0 database as of October 2009.

***EPEAT is an independent organization that helps customers compare the environmental performance of notebooks and desktops. Products meeting all of the 23 required criteria and at least 75 percent of the optional criteria are recognized as EPEAT Gold products. The EPEAT program was conceived by the US EPA and is based on IEEE 1680 standard for Environmental Assessment of Personal Computer Products. For more information visit www.epeat.net.

MC207LL/A - K84 BEST BTR- USA
MC238LL/A - MAC MINI 2.26/2x1GB/160/SD/AP/BT-USA
MC239LL/A- MAC MINI 2.53/2x2GB/320GB/SD/AP/BT-USA
MC340LL/A - AIRPORT EXTREME (SIM DUALBAND) - USA
MC343LL/A - TIME CAPSULE 1TB (SIM DUALBAND) -USA
MC344LL/A - TIME CAPSULE 2TB (SIM DUALBAND) - USA
MC408LL/A - MAC MINI 2.53/2x2GB/1TB/NO ODD/AP-BT-USA
MC413LL/A - IMAC 21.5"/3.06/2x2GB/1TB/4670-256MB-USA
MC434LL/A - APPLE VESA MOUNT ADAPTER
MC461LL/A - MACBOOK 60W MAGSAFE POWER ADAPTER - USA

K84 Best BTR? Sounds like a new Bluetooth Keyboard. SIM dualband? Are the AirPort and Time Capsules tying in with cellphones? Apple VESA mount adapter? Since when Apple does that kind of accessory?

The new products will not be earth-shattering material—Apple won't announce anything wowiezowie without an event—but I'm curious about the whole SIM dualband thing.

Update: MacRumors claims that the ""MC207LL/A" product is a MacBook running at 2.26 GHz with a 250 GB hard drive and 2 GB of 1066 MHz DDR3 RAM." They say this is unconfirmed, though. [AppleInsider and MacRumors]

Clarksfield's somewhat of a given, since iMacs use laptop guts. If we are going to see these new iMacs this year, they've gotta be announced in the next couple weeks to hit the holiday buying period. Smack in the middle of the Windows 7 launch would be mean (and effective). [AppleInisider]