Essentially, the iPhone establishes a connection with the computer, then it can control the OS in a similar manner to a TV remote. Using a virtual d-pad, users navigate through apps, open them remotely and even print. But what's possibly more promising that buttoning around an OS is that voice commands could be deployed to skip many of these navigational hassles.

Apple's Remote app, which allows the control of iTunes over a local network, is still one of my favorite apps on the iPhone. If Apple were to evolve that app into what we see in this patent, it'd only become more handy. [Patently Apple via 9to5Mac]

No, really. Click on this second picture for a closer view. I can't be imagining that many annoyed expressions and grimaces, can I?

If nothing, it's an interesting bit of a contrast to these smiling folks:

Happy or not, the students don't keep the laptops permanently, instead they use them like loaners during school semesters. Still a pretty sweet arrangement unless you really prefer a non-Apple product. [USF]

The Price

$80

The Verdict

It looks better than it tastes..err...sounds.

I can't deny, my MacBook Pro's tinny speakers have never sounded better than when complemented by the BassJump. Through USB (and some unobtrusive bundled software), the BassJump mixes with your existing laptop speakers to give you a more balanced audio experience.

The tenor range, generally underrepresented by my MBP, is audible with the BassJump. The Beatles, especially, were hugely improved through the richer vocals and guitar riffs provided by the mini sub. Walking to the next room and closing my eyes, I decided my MacBook now sounded like a low-level iPod dock.

Still, the audio isn't especially clear. And despite the BassJump's name, it doesn't really give you bass. It's more like a midrange speaker that's still incapable of bumping R&B.

So while the BassJump certainly looks adorable and legitimately turns MBP music from unpalatable to sort of listenable, its low end capabilities can't match a real dedicated subwoofer. And its overall audio effect, while passable, would be thwarted by most any 2.1 speaker system in its price range. [BassJump]

Charming aesthetic

Quality build

Improves midrange audio but lacks brilliance

Lacks bass

Needs to be either cheaper or better

BTW, if you hate the gallery format as much as the Grinch hated Christmas, click here.

Magic Mouse: It's a bit too expensive for stocking stuffer territory, but we've called the nipple-less design the best mouse Apple has ever made. And if you can't appreciate touch-sensitive scrolling, you have no soul (or, at least not one that we can see). $70 [Apple]

Buffy Gelaskins: Loving Apple will only half-fill one's necessary geek quotient. Your loved one will do well filling the other half with Buffy, now that Dark Horse comics has teamed up with Gelaskins re-stickable case skins for the iPhone and MacBooks. $15 iPhone, $30 MacBook. [Dark Horse]

iMac (27-inch i7): You simply won't find a more striking desktop on the market, but maybe more importantly, benchmarks on Apple latest top-tier iMac are currently challenging far more expensive Mac Pros. Plus, the line has just seen a refresh, so it's a good time to buy. $2200+ [Apple]

BookArc Stand: No, it's not the gift for everyone. But if you know a guy who just docks his MacBook anyway, the BookArc Stand is a far more elegant solution than sitting a laptop on a desk (especially since the laptop should run cooler given the increased surface area for airflow). [BookArc]

Doesn't Fall Far From the Tree (T-Shirt): Who says the apple doesn't fall far from the tree? This t-shirt, that's who. $18. [Go Ape Shirts]

Apple Tablet IOU: Apple fanboys love Apple's products. But true Apple fanboys—those who take commitment and fanaticism to the next level—could never be pleased with what Apple currently has on the table. They need the Next Big Thing. We're about 1000% certain that Apple will release a tablet some time in 2010. Promise your loved ones that you'll camp overnight and drop the cash so they get the Apple Tablet first. Of course, they'll still bitch about it, anticipating version 2.0. Price Unknown, Costs Some Dignity

DON'T BUY MacBook Pro: There has simply never been a worse time to buy a new MacBook Pro. With Core i5/i7 tech inevitably waiting to make its way into Apple's premium laptops, your hard-earned cash will almost certainly buy a vastly more powerful, more future-proof machine less than a month after Christmas. The same can probably be said about Mac Pros, too. Oh, and that 27-inch iMac we keep raving about? What a glorious alternative to the aging, 30-inch Apple Cinema Display! [Apple]

Wall of Sound iPod Dock: There are iPod docks, and there are iPod docks. This is most definitely the latter, a handcrafted, 3x4-foot, 225lb, 125W beast. And one day, when Apple inevitably tweaks the iPod port, this behemoth will be useless—feeding into the general regret and dissatisfaction critical to Apple fandom. [Wall of Sound]

Don't forget to recommend your own favorite Apple gear in comments-include pics and pricing if possible.

All Giz Wants is our annual round-up of favorite gift ideas, including amazing attainable objects and a few far-out fantasies. We'll be popping guides catered to different interests several times per day for the next week, so keep checking back.

Rather than merely plugging in through USB, the BassJump uses proprietary software to remix all audio coming out of your laptop, essentially treating those tinny integrated speakers as tweeters while the BassJump handles the lows.

I can't believe that this solution works better than simply plugging in a whole new 2.1 speaker system, but I must admit, the Mac Mini styling coaxes my fanboyism to at least give the idea a shot. $80 and available now. [BassJump]

The Price

$80 on pre-order now.

The Verdict

I like it both more and less than I expected to.

On one hand, AViiQ's portable laptop stand matches my MacBook while angling my keyboard at a truly perfect 12 degrees. And it folds, with relative ease, down to an absurdly thin, near-weightless strip of aluminum that can squeeze into any bag, I'm certain.
On the other, the stand feels cheaper than I'd expect for its $80 price. Sure, we're talking about aluminum, but more like flimsy, pop can aluminum than unibody Mac aluminum. And it folds through a plastic connective tissue that loosens over time but never feels 100% in terms of general structural integrity.

For $20, the investment would be a no-brainer. For $80...well, it's a bit more complicated. Do what you will depending on your particular socioeconomic status.

Super light

Crazy-thin

Excellent ergonomics

I can't help but worry about long-term durability

$80

UPDATE: This, from AViiQ:

"The product IS very light so it may seem less substantial, but in this case, it's a purposeful part of the design to make the product ultralight for easy travel. Alcan, the developer of Hylite, says that the hinges can be folded more than 5000 times without any wear. As for the price tag, like titanium or carbon fiber, lightweight often equals more expensive and Hylite certainly adheres to that truth. We tried making it out of a material that was lightweight and inexpensive, but feathers just don't have the structural strength we required (not to mention the sneezing it caused in the studio)."

Even though this free app doesn't really do anything except display exactly what your trackpad is sensing, it's still spectacular. Even with all ten fingers moving in different directions, inputs seem to be monitored just as precisely as with a single finger. I have no idea how you're supposed to map 10 finger inputs into anything useful, but man, the pointless toy potential here is massive. Update: As is, evidently, the dick joke potential. 11 bravos, to be shared amongst you. [Lericsson via Reddit]

Of course, this appears to be confirmation of the obvious, that Apple will be updating their MacBook Pro line to include Core i5/i7 chips following the white MacBook's Pro-level spec bump last week. (Apple will need to adopt these new chipsets to stay competitive.) Now we just need an answer to the far more important question: When? [Foro Applesana via AppleInsider]

On the other hand, Maybe Ballmer noticed and didn't care. In the spot he discusses hardware diversity and this sort of proves his point. After all, you can run Windows 7 on a Mac. It's an amusing gaffe, but beyond that, the clip is interesting because it touches on Windows 7, the image battle between Apple and Microsoft and the issue of CEO pay all inside five minutes. [Crunchgear]

The Price:

$70

The Verdict:

It works, but damn if it isn't expensive.

If you're not really married to the higher quality digital audio, you might be better off getting the USB audio version for $50 $60, which performs basically the same service for $20 $10 less.

As for this unit, it definitely works—we've been using it on a Mac Mini hooked up to a 1080p TV for a week—and there are no dropouts or weird signal noise inconsistencies that we can see. Everything is plug and play, and you should have no problem using it on your 5.1 audio system.

Again, at $70, it's only really useful if Mini DisplayPort is your only display output, otherwise you can come up with a cheaper solution involving a series of cheaper tubes. [Kanex Live]

It works

It's very expensive

While it's possible Nicholas is just building up static and shocking himself, he says it happens "everywhere," and that when he used his friend's MacBook for a week, he went electrotherapy free. It's rare, but he's not entirely alone in his account.

The most often suggested solution is to stick to using the three-prong adapter, plugged into a grounded outlet. That won't help Nicholas so much, since he says it happens on battery power, too. Besides getting Apple to finally replace MacBook or wearing gloves, do guys have any possible solutions for Nicholas?

Besides being made of "environmentally friendly fabrics", the sleeves are pretty well padded (hemp has a lot of cushioning, it seems) and have an "earthy" feel. If you're the type of person who likes to advertise your love of things that come from the ground, while at the same time protecting your electronics investment, you could do worse. And at $30ish each, it's not like they're overcharging you for being green either. [ColcaSac]

Don't act surprised that the Envy 13 and 15 have chiclet keyboards and buttonless multitouch trackpads because HP certainly isn't hiding the fact that they absolutely stole their look and ergonomics from the Macbook Pros. The $1,700 13-inch Envy isn't as powerful as the $1,800 Envy 15's mobile Core i7 processor, but it's more like a MacBook Air at just over 3 pounds, and its beautiful screen has been in my dreams. Neither are as strong as the MacBook Pro's unibody though—they're a bit more flexy, but if unibodies rated a 9, these would be a 7 or 8.

Envy 13
The Envy 13 is almost more Air than Pro, at .8-inches thin and 3.74 pounds. (The Air is .76 inches thick and weighs 3 pounds.) Its screen, framed by the same style glossy black bezel as the unibody MacBook family, is absolutely stunning. Dubbed HP Radiance, the 410-nit display is apparently two times as bright as other LED displays and it looks it. Apple doesn't list the MacBook Pro's display brightness in nits, but the Envy's display definitely looked brighter and clearer.

It pulls the dual processor trick the 13-inch Pros don't, with switchable ATI Mobility Radeon HD 4330 graphics and an Intel ultra low voltage Core 2 Duo processor inside. Its removeable battery promises 7 hours of battery life, however its add-on extra battery is sweet: It magnetically clips to the bottom of the notebook to make it look like it is part of the actual build. HP promises 18 hours of juice with that thing clipped on. Did I mention it has Dr. Dre's fingers all over it with Beats Audio integration?

Envy 15
Where the Envy 13 leaves off in performance the Envy 15 picks up. The 15.6-inch version looks pretty similar to the 13, but is laser etched all around (on the palmrest and the lid) and lacks the flush glass display with the high-quality Radiance technology. But it'll outperform pretty much any other laptop out there so far, since it'll have Intel's next generation mobileCore i7 processors, ATI Mobility Radeon HD 4830 graphics and support for up to 16GB of RAM. The beast will also have two hard drive bays, which you can fill with SSDs. But it's still only an inch thick and 5.18 pounds, making it that much more impressive.

Both will be available on October 15, though it's probably worth waiting the extra week for Windows 7.

HP Redefines the Premium Notebook PC with ENVY
Precision-crafted, high-performance notebooks are bright, thin,deliver superb experience

PALO ALTO, Calif., Sept. 15, 2009 – HP today redefines the premium notebook PC experience with the introduction of the HP ENVY sub-brand, which offers customers precision-crafted, high-performance models featuring HP Metal Etching and concierge service and support.

The new HP ENVY 13 boasts the brightest display in its class, and the HP ENVY 15 is the company's fastest consumer notebook PC ever. "HP ENVY includes the latest in materials and technology inside and out and pushes the technological and performance boundaries of what can be done in sleek, powerful and lightweight notebook PCs," said Ted Clark, senior vice president and general manager, Notebook Global Business Unit, Personal Systems Group, HP. "Discerning consumers will get a premium experience and performance."

With HP ENVY, the focus is on designing an entire premium experience to satisfy the most demanding customers – from the products to the packaging to the service and support.

Breakthrough HP Metal Etching on the lid and palmrest of the ENVY 15, and on the palmrest of the ENVY 13, subtly signals luxury. The combination of materials provides exceptional mobility and a compelling metal look and feel, while
using energy-responsible manufacturing methods.

The HP ENVY line – building upon the Voodoo ENVY legacy – includes leadingedge components optimized to yield power and performance. HP partnered with Beats by Dr. Dre to develop a unique, high-performance subsystem tuned
for today's music and available exclusively on the HP Envy: Beats Audio. Envy users will feel the music – not just listen – and enjoy music the way the artist intended.

The lightweight heavyweight: ENVY 13
The ENVY 13 balances style and substance. Carefully crafted details inside and out will satisfy the cravings of demanding mobile customers.

The HP Radiance display is twice as bright as other notebook displays in its class – 410 nit (a measurement of display brightness) – and provides an exceptional movie and photo experience, even in high ambient light conditions. With 82
percent color gamut (versus standard 45-60 percent), photos appear richer with amazing color depth. Additionally, with fast 8-millisecond response time, customers can view movies with TV-like performance.

The ENVY 13's strong performance is delivered in a small frame – less than an inch thin and weighing 3.74 pounds.(1) The exterior's aluminum and magnesium construction provides durability in a sleek design. An etched-metal palmrest
further sets the PC apart from others, and a VGA webcam(3) optimized for low light also is included.

HP placed the same focus on design into its optional Slim Fit Extended-Life Notebook Battery. Taking the form of a "slice," it preserves the sleek look of the ENVY 13 while giving users up to 18 hours of battery life with the extended-life battery.(2) The standard battery is user-replaceable. ATI Switchable Graphics technology dynamically switches between ATI Mobility Radeon™ HD 4330 discrete graphics and the Intel® integrated graphics processor for either high-powered graphics processing or low power consumption for long battery life without booting the notebook. The Intel Core™ 2 Duo processor provides the power of dual processor cores while delivering extended battery life when the notebook is unplugged.

Designed with the most demanding mobile user in mind, the ENVY 13 notebook's premium AC adapter is small and light. It draws minimal power, has built-in surge protection and includes a rubberized strap that keeps the cables
organized and the adapter from slipping off a slick surface. An optional HP USB Ethernet Adapter also is available.

The performance powerhouse: ENVY 15
This lean, mean, dream machine is HP's fastest consumer notebook. The full metal case features a sleek, subtly crafted, laser-etched metal design on the lid that is repeated on the palmrest. The magnesium alloy casing provides
lightweight durability in a 1-inch thin, 5.18-pound package. (1)Customers have maximum speed and mobility with the future Intel Core i7 processor(4) and up to 16 gigabytes (GB) of DDR3 1,066-MHz system memory in four SODIMM memory slots. Versatile storage options include the ability to add two solid-state drives in a RAID-0 configuration to improve the overall speed of the ENVY 15 while providing excellent disk performance. Creative users will appreciate the ENVY 15 notebook's performance and full versions of Corel® Paint Shop Pro® Photo X2 and Corel VideoStudio® Pro X2 for creating photo and video content.

Power users and gamers can take advantage of premium graphics performance via ATI Mobility Radeon HD 4830 graphics with 1 GB of dedicated video memory for visually intense applications, DirectX® 10.1 games and highdefinition video playback.

A choice of two 15.6-inch HP Brightview high-resolution LED backlit displays, including the Full High Definition LED HP Ultra BrightView Widescreen Display with up to 300-nits brightness, provides a superb display experience for a
notebook in this class. A Nightvision VGA webcam that is optimized for low-light or zero-light conditions is standard on the HP ENVY 15, incorporating an infrared LED that assists the webcam(3) by providing the necessary illumination in dark environments.

The ENVY 15 has an optional Slim Fit Extended-Life Notebook Battery, giving users up to seven hours of battery life.(2)

Designing the ENVY experience
The HP ENVY line includes a 360-degree approach to product design – from the products to the packaging:
• Building upon HP's success with instant-on technology, HP QuickWeb allows customers to access key applications without booting the PC. In less than 30 seconds, users can access the Internet, music, videos and photos, and
email.(3)
• HP Clickpad integrates the buttons into the touchpad and allows for fluid movements, while also allowing users to disable the clickpad if desired.
• The keyboard's direct-action keys (versus typical function keys) allow users to quickly access often-used commands such as print and volume adjustment.
• Minimal desktop clutter and trial software adds to notebooks' simplicity.
• An optional external optical drive complements the ENVY design and gives users the flexibility to carry the extra weight only when necessary. Two USB ports also transform the drive into a dock for additional capability.
• The ENVY 13 and 15 are presented in streamlined paper carton boxes using minimal ink. Included in the packaging is a simplified setup poster and documentation contained within an SD card.

Concierge service and support
The ENVY experience extends to premium service and support via the awardwinning HP Total Care program. This includes expert agents dedicated to addressing ENVY customers' questions via phone, online chat and email as well
as next-day shipping for hardware customer service.

Pricing and availability
The HP ENVY 13 and ENVY 15 are expected to be available in the United States on Oct. 18 with a starting price of $1,699 and $1,799, respectively.(5) Register for availability notification at www.hpdirect.com/go/newfromhp.
Additional information about HP ENVY is available at www.hp.com/go/ENVY.

[HP]

On Twitter we noticed that everybody seemed to get back more space from Snow Leopard than the guy before him: "I got back 9GB, wow!" "Hey, I got back 12GB, jeez." "Holy mother, I got back 20 gigs, whoooooa!" So by now, some of you should've gotten back like a terabyte—on your 250GB hard drive. We got back around 6GB, what Apple advertised.

Battery-wise haven't noticed much of a difference compared to Leopard, but if you have, let us know and what kind of machine you're using.

[Giz's Snow Leopard Coverage]

Lately, the plastic MacBook has felt like an unwanted orphan. It's a tired generation-old design that looks stodgy next to the slick new unibodies, but without it, Apple's cheapest laptop would cost $1200—a little too high for a lot of prospective Mac users, and most importantly, Laptop Hunters. (Think of the Laurens! The Jacksons!)

Apple needs something at or below the $1000 price point, but it'd help it it wasn't a product that was designed in 2005. So, this:

[The MacBook's] industrial design overhaul... will see them reemerge in the coming months with a slimmer, lighter enclosure and restructured internal architecture to boot.

This makes plenty of strategic sense, and I wouldn't be at all surprised if this turned out to be true, and if they well well below $1000. So, what would it look like? This description doesn't really narrow things down, so it could just as easily be a design child of the unibodies as of the old polycarb. Or something new entirely, which would obviously be much more interesting. [AppleInsider]

Comparison Above: Glossy MBP (Left); Matte MBP (Right).
Comparison from inknoise @ Macrumors.

That's pretty much what went down with the 17-inch Macbook Pro, so it's not a huge surprise. But if the glossy screens annoy the bejesus out of you, $50 is still a better option than paying $200 to have the screen replaced. The bad news: still no word on iMacs getting the same option. [Thanks Alexander!]

The original Lauren 2.0 spot's been pulled off YouTube, and in the re-cut version, the reference to the MacBook Pro costing two grand has been dropped (since "MacBook Pro," whatever that means now, starts at $1200). Not that it actually changes the intent of ad one bit, since Lauren 2.0 still manages to get in there, "It seems like you're paying a lot for the brand."

Which is all it needs to say, really, since that's what most people already think because of Apple's own success at positioning itself as a premium brand, even as they cut prices on basically everything they make.

Success is a bitch that way sometimes. [YouTube via AdAge via MacRumors]

Sure, it helps that Apple only sells two computers under $1000—the white MacBook and Mac mini—so if you get a Mac, it's probably going to cost over a grand. In fact, the average selling price of a Mac is $1400. But, consider that Apple claimed just 66 percent of the $1000+ market in the first three months of 2008, and 88 percent in May of this year.

It also means that people just aren't buying super tricked-out PCs—which is something Microsoft courted with its Laptop Hunters ads, showing how cheap PCs were compared to Macs. To wit, the average selling price of all PCs in June was precisely half that of Mac: $700. (For Windows notebooks, sans netbooks, the average selling price was $569.) Which suggests there are way more Laurens than Giampaolos in the world.

Update: It should be noted, however, that these numbers are for retail—not for business purchases or PCs people built themselves.

Of course, I would definitely prefer far more Laurens. [BetaNews via BusinessInsider]

There are only ten available, and with each one costing $6000, you're probably not going to be one of the ten. So soak up the images and pretend that you can reasonably justify paying more than twice as much for a laptop just for it not to be so shiny and grey. [Colorware]

Luckily, as Crunchgear explains, the multitouch trick can be reactivated! You can read the very simple instructions over at their site, then realize that you can actually modify the settings to use gestures beyond the twist (like a three-finger swipe). But until we see incorporation of middle-finger-activated autotrolling, we're holding our excitement at bay. [Crunchgear]

A rapidly growing thread over at Apple's Support site is brimming with people reporting that the new firmware update—which simply jacks up the MacBook's SATA interface to a maximum potential bandwidth of 3GB/s, like in older models—causes their laptops to fail to recognize a wide variety of third party hard drives, leaving their computers effectively crippled.

You could argue that Apple's firmwares don't necessarily need to accommodate whatever modifications and third party hardware users might subject them to, but in this particular situation, that logic doesn't hold. The only way to even notice the MacBooks' decreased 1.5GB/s bandwidth would be to install an ultra-fast, aftermarket SSD, so Apple's firmware update was a response to its users' desire to use third party hardware. From the looks of it, this particular hiccup will affect more users than the first one, so Apple should be—pending an investigation—obligated to fix it. Should.

If you haven't applied the first update, Adam's initial advice has turned out to be very prescient:

If you're not planning on swapping in an SSD, you don't need to worry about this firmware update.

[Apple via The Register]

It's called the MacBook Pro EFI Firmware Update 1.7. Check it:

MacBook Pro EFI Firmware Update 1.7 addresses an issue reported by a small number of customers using drives based on the SATA 3Gbps specification with the June 2009 MacBook Pro. While this update allows drives to use transfer rates greater than 1.5Gbps, Apple has not qualified or offered these drives for Mac notebooks and their use is unsupported.

You'll still need an SSD to take advantage of these speeds, but if you really want to do that, now it looks like you've got the option. If you're not planning on swapping in an SSD, you don't need to worry about this firmware update. [Applw via MacRumors]

The issue has been examined at length in the MacRumors forums, where dozens of users are sharing their experiences, benchmarks and varying levels of disappointment. Here are the kinds of numbers they're finding with faster SSDs (excerpted):

Older 13" MBA, 13" MB, 17" MBP (and old versions of 13"/15" MBP):

Sequential READ = 225 MB/sec
Sequential WRITE = 180 MB/sec

New 13" MBP, 15" MBP

Sequential READ = 115 MB/sec
Sequential WRITE = 95 MB/sec

This sounds terrible: the potential read speeds on the new MacBook Pros have essentially been cut in half. In real-world scenarios, though—particularly Apple-sanctioned real-world scenarios—the speed differences shouldn't matter much; since the MBPs ship HDDs that aren't quite fast enough to max out a 1.5Gb interface, the issue will go unnoticed by most users.

The problem, though, is with upgrades: there are SSDs on the market that can reach and pass the 1.5GB/s threshold, and in the near future they'll become much more common, and cheaper. There's speculation that this could be remedied with a firmware update, but many are saying this is unlikely; after all, reverting to an older firmware wouldn't have saved Apple any money, while reverting to cheaper hardware could have, albeit barely.

UPDATE: Hubert from UberGizmo, a guy who knows his Nvidia hardware, sees a software issue at most:

First of all, I believe that NVIDIA has never produced a single GeForce 9400M motherboard chipset (aka ION) that doesn't handle SATA-2 (3Gbps). And even if they did, it would not really save a buck on the chip, as long as the chip size is identical. Most importantly, a 1.5 Gbps SATA-I Geforce 9400M chipset does not exist, as far as I know.

Then what happened? We're not sure, but consider these scenarios: what if some computer shipped with a SATA-I disk? What if 1.5Gbps consumes less power? Because the hardware supports SATA-II, there is a slight chance that this can be updated in the future. We'll be waiting for an official statement from Apple.

[MacRumors —Thanks, James, Serrada and Kim!]

Think about it: Right now a single, lonely model bears the name MacBook. A model that's been around forever, too. On the other hand, there are three sizes of MacBook Pros in six, count 'em, six flavors. Lopsided much? The poor thing gets no promotion, either. It was quietly updated to be as fast as the aluminium MacBook last week, warranting just a one-line mention during the WWDC Philnote. And where's the splash pic for Apple's most affordable Mac on the Mac page?

So, why is Apple basically wasting one of their most powerful brands, their "most popular Mac"?

Because they're about to call something else MacBook.

It's the only logical explanation for the muddled, complicated and totally un-Apple product line. Why all of their core notebooks are now called MacBook Pros. Why MacBook denotes a single notebook, one that perpetually seems like it's on its way out—because it very likely is on its way out.

There are two possibilities that stand out for MacBook: A new, even cheaper notebook, following the hard price cuts across the iMac and MacBook Pro lines. Or at the very least, a completely redesigned MacBook family that looks way different than what Apple is currently calling MacBook Pro, and maybe even the current MacBook. That's the more conservative take.

The other possibility is mostly in fap-fap fantasyland, but we can't rule it out: What if Apple calls that tablet thing MacBook? (Indicating it's at least somewhat different than most people have been imagining.) What better way to use one of their most iconic brands than to signify a complete shift in mainstream computers? Calling the tablet a MacBook would be incredibly ballsy, but an incredibly powerful signal, too.

Either way, we're pretty sure Apple isn't just going to let the MacBook wither and die—something new has to be coming that's gonna be called MacBook, and we'd wager relatively soon, too.

Or maybe Apple's just becoming a little bit more like every other PC maker and doesn't know what the hell they're doing with their brands anymore. But I somehow doubt that.

Apple did two things simultaneously that are usually contradictory; they lowered the price of their entire MacBook Pro line while at the same time bumping up the specs. The 15-inch version now starts at $1699 and caps out at $2299, down from $1999 and $2499. What's even nicer is that the 13-inch MacBook—which previously didn't have a Firewire slot or a "nicer" screen—got absorbed into the MacBook Pro family and is now virtually indistinguishable from the rest of the Pro line.

Two other things changed on the build that make the Pros more appealing to regular consumers. The replaceable battery has been swapped for the same type of lithium-polymer internal battery previously found in the 17-inch MacBook Pro, which boosts battery life at the expense of not being able to be changed out in the field. This, for the large majority of people, is a good thing. The batteries last 1000 charge cycles, which at 200/cycles a year, would last you five years. Even if you go through one charge cycle every day, you'll still make it about three years before you need to take Apple up on the $129 replacement. (The $129 includes shipping, labor and disposal of the old battery.)

In our test, the 13-inch MacBook Pro got 3:31 of battery compared to the 3:46 of the 15-inch MacBook Pro. We used the same metrics as the previous MacBook Pro test—medium brightness, Wi-Fi on, keyboard backlight on low, H.264 movie—and got about an hour more on each machine. That's a pretty incredible jump just from a change (non-user replaceable battery) that most people won't notice.

The other interesting swap is the removal of the ExpressCard slot in favor of an SD card slot. According to Apple, there was only a "single digit" amount of customers that used the ExpressCard, whereas tons of people have digital cameras or other devices that use SD. Again, for the vast majority of mainstream customers, this decision was a smart one. And if you really do need ExpressCard, you can still find it on the 17-inch MacBook Pro—which doesn't have an SD card slot.

Then we have the improved LED-backlit display, which has a 60% greater color gamut than previous version. What this means to you is that even the 13-inch MacBook Pro will have a quality display even though it's a few hundred dollars cheaper than the 15-inch. The previous 13-inch MacBook, as you saw in our review, had a screen that was obviously inferior to the Pros, and distorted very noticeably as you stepped away or viewed the screen at an angle. Not anymore. From our tests, the 13 and 15 MacBook Pros looked just about identical, and both had superior color performance compared to older machines we had around.

An even nicer picture is painted by the benchmarks. This is the first time the 15-inch has gone up over 3GHz (the CTO version), and the entire line has the ability to handle 8GB of RAM. We didn't test this 8GB configuration, but we're pretty eager to see how much faster it makes us in our daily work.

Both sets of scores are on par with the changes in specs on the new machines. Since the CPUs have been bumped up, the scores have risen to match. It also makes sense that the 2.53GHz 15-inch just about ties the 2.53GHz 13-inch from this year. The only weird drop is in the Integer section of Geekbench, where both machines this year have dropped. A change in Geekbench? A change in 10.5.7? We're not sure. But these are some good numbers nonetheless.

Although the removable latch has been exchanged for a screwed in panel, you can still get to the hard drive and RAM by removing ten screws and gently lifting off the back. The entire process should take you less than 10 minutes.

The 13-inch MacBook also has one fewer audio port, instead opting for a single audio port that supports digital in and out. If you need simultaneous in and out and don't want to go up to a 15-inch MacBook Pro, you can use a $29 USB audio adapter instead.

So is there anything bad to say about the new MacBook Pro line? No, not really. It's cheaper, faster, has more consumer-friendly features and now even has a 13-inch option for people who need slightly more portability. Those people who were waiting for the second-iteration version of a new hardware design (a pretty smart rule to follow with Apple products in general) before upgrading can safely do so now—and get a better deal in the process. [MacBook Pros]

It's cheaper, faster and has a nicer screen

SD card slot more useful than ExpressCard for vast majority of customers

MacBook Pro line now has a 13-inch option

Built-in battery means increased battery size, and that means about an hour longer battery life

Apple stores have discounted nearly every MacBook in stock, and while the markdowns aren't huge, they're worth a look: MacBook Airs have been discounted anywhere from $400 to $800, which means the previous base model is now $100 cheaper than the most affordable new version. The 2.66GHz 17-inch MacBook Pro is discounted by $500, bringing it below the new model's $2500 starting price. 13-inch unibodies get $100-$300 markdowns, which, given the latest units' advantages, might not be worth it.

You'll want to stop by or call your local store on this one, since these offers depend on remaining inventory, and might not hold in every location. [AppleInsider via Ars]

Just by looking at the 13 and 15-inch models together, you can tell that Apple was pretty much right when they said that they belong in the same family. The construction is almost identical. The only difference is that the 13-inch has one fewer audio jack and no side-board speakers, as been the case for the 13 for years now.

The Price: $200 for 60Wh, $300 for 100Wh, $400 for 150Wh and $500 for 222Wh

The Verdict: Enormous battery life. While we tested the 222Wh version, the only difference is the capacity, and you can do the math to figure out how much life each version has. In our test, the 222Wh was able to sustain a MacBook Pro at full charge for eight straight hours. Couple that with the internal battery that the Pro already has, and you're into double digit work time if you buy one of these.

Unlike the Powergorilla, the HyperMac actually is capable of charging the Pro (there's a MacBook Air style charger as well). That means you can use this as a portable charging station as well as a constantly-tethered power supply. But you pay for that in terms of lugging around a heavy ass block of aluminum.

The 222Wh battery itself weighs 4.7 pounds, and measures 10.1 x 5.91 x 1.34 inches. It's not small, but it's still slim enough to be shoved into a bag and carried around with you everywhere. It takes 3.7 hours to charge the HyperMac to full, and you can even continue powering your laptop while this charges, giving you an extra MagSafe charger at home.

One very sneaky use for this is taking the battery to work and filling it up with your company's power, then taking it home and powering your laptop(s) and USB devices off of this. Free power!

We passed one around yesterday at the liveblog and it was able to keep multiple MacBook Pros alive the entire time. And with the new built-in battery for the MacBook Pros, we're going to be stocking up on these instead of extra internal batteries.

So it's up to you: how much power do you need? $500 and 222Wh may be too much for most people unless they work in the field a lot, but the cheaper versions are worth it just to have a backup for emergencies. [Hypermac]

It's possible that when the subsidized iPhone 3G dropped last year for $199, a new Apple was born. We just didn't see it clearly until today, with the announcement of the iPhone 3GS and new MacBook Pro line.

"Pro" used to be a real designation: A Pro machine was designed and built for working professionals. It had more power, better build quality and "top 10 percent" features for the users who needed it—or at least wanted to pay a lot more for it. Now, it's just a brand.

It's true that the unibody MacBooks were more like their brawnier "Pro" siblings than ever before—it was even the rationale behind our dual review. But there were still very real dividing lines between them: Most importantly, Pro machines had dedicated graphics cards. As of yesterday, that's not true. The $1700 15-inch Pro doesn't have one, and none of 13-inch newly designated Pro models have them either. Also, what kind of professional machine lacks a removable battery, anyway? (Swapping out batteries is how we got through the back-to-back Nintendo and Sony keynotes at E3 this year, though admittedly, the significantly improved battery life might be part of the answer.)

Don't get us wrong, we love that Apple brought many of the Pro hallmarks down to their consumer machines, like the aluminum chassis, and that now high-end Apple laptops are more affordable than ever. But now real pros probably won't even look at most of the Pro line.

The new products also don't show how special you are for paying the most to buy the best. The cheap models and the pricey ones are identical. Your crazy high-end 32GB iPhone 3GS looks just like that other guy's $99 iPhone 3G. Every unibody MacBook is now a Pro—whether you spend $1200 or twice as much. The old distinctions have been erased.

A leveling of class distinctions in Apple products is going to sting people who valued the affectation of elitism that came with using Apple's top-of-the-line products. Even subtle differences—like the premium paid for the matte black MacBook over the otherwise identical shiny white one, were signals, beamed out to the others in the coffee shop, declaring who was "da boss." You know, the guys who wore the white earbuds with pride five years ago. Admittedly, sometimes those guys need a left hook to the kidneys (and sometimes, we are those guys). Maybe it's good to make the best technology accessible to everybody, with no indicators of who paid more for what.

Maybe Apple is trying to create good design that works for anyone and everyone. I can respect that. Still, the question remains: Does this make rich people look like poor people, or poor people look like rich people? The privileged must know.

iPhone 3GS
• iPhone 3GS Complete Feature Guide
• iPhone 3G vs. iPhone 3GS Comparison Chart
• iPhone 3GS Video Walkthrough (Quick 4-Minute Version)
• iPhone 3GS Gets Voice Control

iPhone Pricing Issues: The Untold Story
• iPhone 3G Owners Will Have To Pay $200 Extra To Get iPhone 3GS Early
• Old 16GB iPhone 3G to Sell for $149
• The Not-So-New $99 8GB iPhone
• AT&T's Tethering and MMS Support Delay—and Possible Reason For It

iPhone OS and Apps
• iPhone 3.0: The Whole Story
• "Find My iPhone" Is a Relief to Us Forgetful Types
• App Roundup: iPhone 3.0

New MacBook Pros
• New Amazingly Priced 15-Inch MacBook Pros
• All-New, Low-Priced 13-Inch MacBook Pro, Plus Great Price Reductions for MacBook Air

Mac OS X Snow Leopard and Safari
• Mac OSX Snow Leopard: The Whole Story (Including $29 Upgrade Price!)
• Safari 4 Available, Dubbed "World's Fastest Browser"

The Whole Damn Keynote
• Wish You'da Been There, Elbow To Elbow With Bloggers, Feeling Chen's Hot Breath On Your Neck? Watch This, and Imagine

iPhone Rumors
The biggest batch of rumors had to do with the phone, and man were some of them off base:

• "iPhone Video" name? NOPE

• "iPhone 3GS" name? YEP

• Video shooting? YEP

• iPhone matte black finish? NOPE

• iPhone front camera and videoconferencing? NOPE

• $99 iPhone? YEP

• Glowing Apple logo? NOPE

• Autofocus 3-megapixel camera? YEP

• Magnetometer/compass? YEP

• OLED screen? NOPE

• iPhone Speed and Memory Boost? YEP

• Aluminum "unibody" iPhone? NOPE

• Verizon iPhone or some other Apple phone? NOPE

• iPhone Nano, whatever that is? NOPE

Other Apple Rumors:
It was easy to dismiss the tablet rumor early on, but there were other speculations that were a little easier to swallow:

• Apple tablet? NOPE

• 13-Inch MacBook Pro? YEP

• Marble look-and-feel for Snow Leopard? NOPE

• 64GB iPod Touch? NOPE

• Steve Jobs appearance? NOPE

(Note: If I left any out, go ahead and throw them into comments. There's no way I can verify that I got 'em all above.)

So, did we get took? Or did we take home quite a bit? From this tally, out of 19, only 7 came true, but when you factor that in with some unexpected fun, like the Find My Phone remote MobileMe feature, or the voice controls, or the MacBook Pro's new SD card slot (which is nice, though not an HDMI port), it was a decent haul despite any disappointment. In case you haven't had enough, here's the full coverage from WWDC. [WWDC 2009 on Gizmodo]

iPhone 3GS
• iPhone 3GS Complete Feature Guide
• iPhone 3G vs. iPhone 3GS Comparison Chart
• The Not-So-New $99 8GB iPhone
• iPhone 3GS Gets Voice Control
• "Find My iPhone" Is a Relief to Us Forgetful Types
• Old 16GB iPhone 3G to Sell for $149
• And the One Caveat: AT&T.

iPhone OS
• iPhone 3.0: The Whole Story
• App Roundup: iPhone 3.0

Mac OS X
• Mac OSX Snow Leopard: The Whole Story
• Safari 4 Available, Dubbed "World's Fastest Browser"

New MacBooks
• New 15-Inch MacBook Pros
• Introducing the New, Cheap, 13-Inch MacBook Pro

WWDC 2009
• Liveblog Archive