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Kameraflage Images Only Visible Through a Digital Camera

With Kameraflage, now you'll be able to plant subliminal messages on T-shirts, movies and billboards that can only be seen with digital cameras. This context-sensitive display technology, developed by Sarah Logie and Connor Dickie, works by using colors that are invisible to us but easily picked up by the cameras' silicon chips. As you can see, the lovely model above is wearing a shirt that only reveals that cloud's lightning bolt when seen through an iPhone's camera, although any ordinary unmodified digicam would get the same result. She just as easily could have placed her phone number in that cloud. Hmm. Let's think of some other uses for this cool tech.


Another use for the technology would be to watermark video and filmed content, so when pirates try to videotape movies by sneaking a camcorder into the theater, there could be a big bunch of funky-looking text all over it. Enabling this is a clever trick using a patented invisible light projector developed by Logie and Dickie. More Kameraflage clothing will be demonstrated at the ACM SIGGRAPH Unravel fashion show on August 6 in San Diego. [Kameraflage]

8:27 AM on Thu Jul 26 2007
By Charlie White
121,197 views
39 comments

Comments

  • Sounds alot like a little or not so little blue dress that a girl named Monica had. Only under the right light can ya see the stains..

  • Put her phone on it- won't it be more likely that she put a message like PERV on her shirt.

    I think it would be great for punking someone. Like letting Lohan wear a shirt that said DRUNK while on the red carpet.

  • How did they take the picture and not show the bolt, a flim camera?

  • I wonder how much IR light you'd have to put out to blot out your face on a camera due to flare or because it exposes the picture too dark? Would be useful to put in a cap, or around your license plates to foil big brother. I thought most cameras had IR filters on them though. I wonder how many cameras could actually pick up this shirt. Cheapr cellphone cameras obviously, but what about regular digital cameras?

  • cwcole:
    Tey probably just photoshopped the picture to remove it, unless as I said, many digital cameras don't work with it due to IR filters. I kinda doubt they used a film camera.

  • This seems pretty useless. I guess celebrities could use it and advertise something, like a specific paparazzi magazine so everyone else who takes a picture or posts that picture would have to advertise the other magazine.....I don't know, I'm just trying to see why this even exists besides being the future of Spencer's gifts stores.

  • @cwcole: digital SLRs have pretty efficient hotmirrors in front of them, but the cheaper P/S cameras dont*. so the larger picture would have been taken by your garden variety dSLR while the iphone was taking the picture of the babe.

    *this is easily tested: take any remote control you have and point it into your digicam lens while pressing buttons. usually you can see the IR LED light up on the live preview itself.

    for this reason, almost any cheap P/S can be used for digital IR photography, provided you can access aperture and shutter manually. just stick a big piece of unexposed, but developed slide film and bam! an IR taking machine

  • That model is pretty...but seriously...she should EAT SOMETHING!!!!!

  • Use it to display political messages that won't be visible to the security agents who would like to boot you out - no matter what the 1st amendment says.

  • "Enabling this is a clever trick using a patented invisible light projector developed by Logie and Dickie."

    - How large is the projector?

  • And the first line of t-shirts will all have the clever slogan: Take a picture, it'll last longer!

  • @cwcole: Hilarious observation.

  • if only it worked in reverse


    (come on people, user your imagination - the entire shirt in the invisible dye stuff....)


  • Reminds me of the glasses from the movie They Live.

    "Put on the glasses!"

    "No!"


  • I would love to wear a n inviso shirt that says "Fox News LIES" and put myself in a position to be interviewed.

  • That lightning bolt is trying to strike her fire crotch which is also visible only through a digital camera.

  • @cwcole:
    Good question
    but its called photoshop.
    I would like to get one of those shirts. They would need better designs tho.
    Also if it was washable it would be hot and if you could buy the marker or something leading you to customize it then yeah it would become a hot item.





  • Prank gifts! Imagine giving your married buddy a shirt with the invisible slogan "Adulterer" -- Oh, the family Christmas photos would be a riot!

  • @ The Foxy Model

    Sup girl, im 54, yeah...i got a myspace, and i just moved out of my parents basement, i got what you need. sure, i cant avoid an iphone like your little boyfriend there, but i got heart.

    love,
    Your secret admirer.


  • If I wasn't sick to death of ARGs, this would be great for one; put up a bunch of blank or innocuous billboards that display hidden messages when viewed through a digital camera. Give vague clues on where the billboards are, and send people out hunting!

  • I just realized the horrible implications this could have in the realm of advertising. They could paint tourists attractions with this stuff, and while your visit would seem normal, your photos would be plagued with logos, slogans, etc. They could slather landmarks in this stuff, so instead of being able to snap a picture when you visit, you'd HAVE to buy a postcard.

    As far as stopping bootlegging movies, I just see the bootleggers going back to analog or sticking a filter on the lens to block that spectrum of light. If this technology really takes off, I even foresee digital cameras being manufactured with an on/off option to shut out that part of the spectrum.

  • Good Point JETEXAS.

    I wonder if clothing manufacturers will throw some "branding" on clothing with this tech. That could be annoying.

  • Chances are, the slogan will read:
    "stop taking my pics, you perv!"

  • this could be interesting for bar/pub crawl shirts too. You could give your friends shirts with a hidden message knowing that tons of photos would be taken that night.

  • Oh, the possibilities...

    You could wear a shirt that has "I'm with Stupid ->" hidden in it while standing next to your boss while your picture is taken with him, and he'd never know it. Then if he tries to fire you, you can claim someone photoshopped it, since obviously he would have noticed you wearing it at the time the picture was taken! >)

  • Both images are obviously the identical except for the bolt. It's more likely that they photoshopped the cell phone picture. Why would an IR sensitive camera render infrared as blue?

  • Actually, most cameras already have IR filters on them for this very reason - the sensors are wildly responsive to IR! Now, this refers to regular digital cameras with real sensor and lens assemblies, and not the camera modules you see used in cellphones and stuff...

  • This is awesome.

    I loathe having my picture taken, so I'd just buy a hoodie with a big invisible "FUCK YOU" on the front, and wear it whenever I went someplace where assholes keep trying to take my picture.

  • Great for press conference protests. The Gestapo can't throw you out if they can't see the message. Could be fun.

  • Well, I can officially say I know one of the models featured on Gizmodo... :o)

    She's the nicest person on Earth. Stop telling her to "eat something." She's pretty just the way she is. And also really really smart, lol

    As for this camera phone feature, I can't really see a use for it for myself. The hidden shirt messages could be funny though...

  • I've got one word for all y'all: Goatse.

  • wathermark againgst recording movies in cinema?

    guess not, there must be a digitalCamera filter(optical filter) that will block the wather mark..

    all that's viewable you can make a copy...

  • Would be awesome to get tatoos that work like this.

  • You can see this effect for yourself - point your camera at a Wii 'sensor' bar. It's just an array of IR leds.

    -Josh

  • @cwcole: GOOD QUESTION!!!

    :)

  • From: WWW.FASHIONISTA.COM: TRACKBACK at 05:36 PM on 07/27/07

    You've got the awkward stance, the artfully messy hair, the House of Holland tee. But so does everyone else in Nylon. So if you're looking for a way to stand out on your next photo blog appearance, check out Kameraflage.

  • > How did they take the picture
    > and not show the bolt, a
    > film camera?

    A great question! Most cameras actually have filters that will prevent them from seeing above the visible light spectrum - your webcam probably does, for example. If you'd like to learn more, this book is supposed to be pretty good:

    [www.alienvision.org]



  • i see some neat things coming out of this.

  • that is amazing.

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