So each time I buy a soda, I have to hold on to the cap or container until I've accumulated 5 of them, then go online and enter 5 codes, just to get a non-physical, nearly-zero-overhead "prize" that I could buy myself for less than $0.99?

I'll stick to Coke, thanks.

Yeah, I realize I could just write down the codes. But my point remains the same: a promotion should not be so inconvenient to claim that the inconvenience outweighs the attractiveness and thereby provides me with no incentive to switch brands. Did they really think they'd win new customers by offering them 1/5 of a basically worthless reward?

@Empire: Hey it's even better than that: Just think how many fools -- who don't even drink Pepsi normally -- will go spend five bucks so they can "win" a "free" song that would normally cost them 99 cents....

"give us $6, get 40 cents worth of preselected digital merchandise back!!"

whoopee.

With almost all 20oz going for $1.29 that's $6.45 per song. No thanks.

It doesn't take a rocket scientist to realize the PR spin here. They aren't giving away songs if nobody's taking them.

95% of these codes will be thrown away. Same deal as the iTunes/Starbucks stunt.

@john: The iTunes/Starbucks thing was to make people who are already Starbucks customers and already use iTunes aware of the Starbucks iTunes store. That requires a very low level of participation.

This is designed to get people who are not already Pepsi drinkers to drink Pepsi, and/or to get people who do not already download music from Amazon to do so. That requires a much higher level of participation. At one download per Pepsi, it would be successful. But at one download per 5 Pepsis, don't count on it.

@nutbastard and Superevil: You guys are forgetting about the 120 oz of Pepsi you're also purchasing!

Wait, on second thought, you probably aren't.

@Empire: Uh, it's aimed primarily at people who drink Pepsi products anyway, like me.

Pepsi and Mountain Dew: my sodas of choice.

I'll continue to drink water and listen to MPFREEs.

So why aren't they doing it with iTunes anymore anyway? I kinda the last time they did it. 1 cap, chance to win instead of 5 caps, collect to win. It worked out well when I would go to the lunch and see if my daily Livewire meant I didn't have to use Limewire.

(God, worst joke I've ever made in my life)

I'm glad Apple kicked Pepsi to the curb. Carbonated, sugar-filled soft drinks are the downfall of our country and iTunes doesn't need that poison attached to its name.

the best thing about the Pepsi/iTunes promo some years back was that you could tell by tipping the bottle and looking up into the cap if it was a "winner" or not. I got me a ton of iTunes of that promo and drank a lot of Diet Dew....sniff, i miss that promo.

I am sure as hell not collecting 5 codes for one song.

I'll just take that bottle cap.

Nice.

If anyone happens to drink pepsi, but does not care about this, send those caps my way.

I'm not spending $5 per song, especially if it means drinking something i don't like.

They really sell 5 billion bottles of Pepsi every few months? Christ, no wonder people are so fat.

I like pepsi and I use Amazon's MP3 service and even I don't really feel like participating. I guess I'll hang onto the codes if I get them, but I already know there's a good 70% chance I'll lose them before getting home.

Coke will prob counter with 2 codes needed per song....

MP3? What is this, 1998?