Gizmodo

Kensington Jumps on Donation Bandwagon with Pink Si750m LE Wireless Mouse.

pinkmouse.JPGWe told you about the pink Si750m LE, a couple days ago, but I found out a bit more behind the reasoning for the female-designed wireless mouse. This mouse is part of Kensington's Go Red campaign. It is similar to the (RED) campaign picked up by Motorola, Apple, etc., but Go Red supports the American Heart Association because heart disease is the number one killer of women, according to the Kensington rep. I usually ridicule gadgets colored pink to appeal to women, but bravo to Kensington for this mouse and their $150,000 donation to the AHA. Although it is odd that the campaign is called "Go Red," but the mouse is pink. It will be available in February for $49 at Circuit City.

2:09 PM on Wed Jan 10 2007
By Travis Hudson
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