that was really something.

wow that was much more amazing than the filming was leading on to be.

It was nice, would've been better without the people jumping all over the place making it LOOK like stop motion. Just because it is, doesn't mean it has to look like it.

I hates wabbitts.

@skeeveAGAIN:

man whatever. the stop motion aspect makes this look good. otherwise it would look just like all the other "lets place some 3d bullshit" in mundane human environments crap. example: your dick.

For just a second I forgot how evil they are!

Well done!

@gary_slamson: Clever, let me clarify. I like that it's stop motion. I wish they could've cleared the foot traffic better.
You ok though? Seems like you had a case of flame-war-itis. No need to make things personal. Everybody can't jak themselves off to whatever makes you giggle.

@strider_mt2k: Agreed... These pretty commercials don't change the fact that it is still Sony that's being advertised.

in the teaser you guys showed us,i saw the bunnies made of "play doh" and used as stop motion, but was the rest real? im confused

thats a lot of fun!

kudos to the ad company putting this together. this almost beats the bouncy balls.
And to all you people bashing sony: Can you honestly say that your home contains NO sony products whatsoever?
Yeah. The alarm clock. Told ya.

that gawker ad with the lego men and the camera guy is hilarious

@gary_slamson: nice comment man. we need more people of your calibur around here.

i agree. the people jumping around from the stop motion makes this look like something you would do in 8th grade tech ed. its a shame because those animators worked so hard too

I wonder how fast each shot had to be taken, since the shadow on the buildings moves relatively slowly.

Truly love it. Sometimes seems like the best humor and performance art these days is in the adverts.

Which has its pros and cons I guess.

So whatever happened to my suggestion of having two of those big bunnies humping it out and having all the little ones? That would've been more creative I think.

This is a travesty! I live in New York people! I mean, first the Italians, then the Chinese... now RABBITS?! I mean, think about how the rents are going to go up! Housing will go to pot! And do I even have to mention the cost of CARROTS in the city!

And For God's sake, not just Rabbits, but multi colored ones?! How am I going to know when Im on acid or not?! God!

The only thing missing was Gumby and Pokey walking through.
After all the buildup...I'm way disappointed. Was there any part of the rabbits that wasn't CGI'd?

@nystreetfilms:you crack me up, that was the funniest comment i've read on giz

@nystreetfilms: You're forgetting how much it would cost to have Americans do all that stuff!

I agree the Rabbit issue should be dealt with.

THAT HARE MUST DIE!

Haha! That was a very "bunny" commercial!

Hehe... get it? Bunny instead of funny? What? Thats the stupidest pun you've ever heard...

I think it's great that they let people be in the shots, as they walked through and marveled at the production.

Also, lol at this screenshot [img212.imageshack.us]

Yo what the? Wasn't that ALL cgi?

Like to get the stop motion aspect, couldn't they just leave a camera in one spot for awhile and just input the rabbits later on?

I thought I read somewhere that to get motion blur, it would be extremely hard to do with stop motion (if at all).. But there was definitely some of that in this ad.

in conclusion. not claymation. it was cgi

@DIV360: There was a gizmodo posting a while back with pictures of them putting out all of the clay rabbits for this commercial. It is most definitely clay and stop motion.

I personally really dug the people in the shots, and I thought they added a lot to the commercial. It's much easier to work in a set where it's closed off and nobody can walk and you don't have to worry about your stuff getting stepped on or messed up. You also don't have to trip over people or be in their way and make sure it's ok to have them on film. It was a lot more work to have people in the shots and make it look like the stuff was going on around them, independent of them.

Wow.

That was cool as hell.

@skeeveAGAIN: Yeah, and if they could have just gotten the sun to stop moving across the sky and changing the shadows, then it would have really looked like crappy cgi instead of stop-motion. Great idea! You're a genius!

All this ad did for me is wanting Gumby and Pokey to make a comeback.

Not 'shopped. Not CGI. Fallon don't fake it.

Read this - its a great article on one of the most exciting advertising companies ever.

[media.guardian.co.uk],,2180593,00.html

Made me want to throw it all in and sell my soul to advertising.

Well at least you watch it till it's conclusion. I want a clay bunny now.

@WorkingOnYourInvoice: "Can you honestly say that your home contains NO sony products whatsoever? Yeah. The alarm clock. Told ya."

D'Oh!

I like the people in the shots. Like the one girl that even blocks the shot sticking her face in front of the camera. Proves it was real which is important in a time where you can just get away with cheating with 3D graphics.

@gary_slamson: i couldn't stop laughing after reading your post.

@DIV360: i dont think there's actually any motion blur if you stop the video and look at the frames.

What bothers me is that i dont see how they could have suspended the models of the bunnies in mid-air for the frames when they are leaping. There doesnt appear to be any stand underneath them, nor wires which they are hanging from. Even if they were hanging, there'd be no way to get a crane or something in those large outdoor shots without seeing it.

@DIV360: Dude, do you even follow Gizmodo?

Beautiful! Great job Sony!! :D

@WorkingOnYourInvoice: It doesn´t beat the bouncy balls, but it´s way better that the exploding paint and the dumb clown. Specially the dumb clown. The Rolling Stones are well chosen but the blurred people doesn´t make it.

Is it the same production company? After this one I would trust them again. They got lucky.

This is incredeble!!! I want to download this to my computer!! (Can I do that somehow?)

Yeah, nothing beats the bouncy balls...

@chocorua: There were stands in the post Giz had a few days ago on the making of this. They must have shopped out the wire stands.

I saw that Gizmodo post so I know about the Stop action, but I have a hard time imaging that the all of the stuff at the end is ALL stop action...

cool ad regardless...

don't like the song, don't like the comm. too bad me.

YAYYAYYAAYYAYAYA! I couldn't get a better birthday present from Sony.
www.bunnygroove.com

Another great Sony Bravia ad. I wonder why don't they hire those people to do the PSP and PS3 ones.
Really. Sony Bravia ads are so great it actually makes me teary eyed... that one with the bouncy balls, or the one with color paint splashing all over.
Yeah it's Sony, but f that. Those are great ads.

I think getting into the Poster Hall of Fame was Strider's jump the shark moment. The constant "Sony is evil" posting would probably get most people banned, not for hating Sony, but making sure to make it known in every thread that has anything to do with Sony.

@nystreetfilms: I fell over laughing reading that.. thanks!

When the giant bunny transformers from a presumed whale tale to that giant ass red bunny I can hear the "Cheeck-cho-cheeck-cho-check" transformer sound! Anyone else hear that!

Why does that new Bravia ad look so familiar? Oh, right... KozyNDan did it years ago. Here's what they say:Its hard to think that people at Passion Pictures did not have this early panoramic of ours in mind when they created this new spot for the SONY Bravia line.

I was a hired extra on this shoot... not all of the people in the shots were hired, but having people around the Play Doh was completely intentional. In the park where most of the action happens (in front of the courthouse in the financial district), it was blocked off to a certain extent. They didn't want people walking through the bunnies, after all. And some of it was definitely CGI. The two days I was on set we didn't see any of the Play Doh, they just marked off where it would be on the pavement and gave us rough markers for how tall it would be at different points in the commercial.
It turned out pretty neat, I think... even though I can't find myself unless I pause it a million times. Anyone have an idea of where I could download this?