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Wrapping a Crappy MP3 Player in Chocolate Doesn't Make it Any Less Crappy

amp3egg.jpgSo take note, AMP3 (who?). As part of an Easter, or just plain stupid campaign, AMP3 has decided to put their Inovix IMP-11 MP3 player in a chocolate egg. The player normally sells for $20, but wrap it in the chocolate egg and the combination now sells for approximately $40. In related news, AMP3 will be looking for a new marketing director sometime in April.

Marketing 101: How to Sell Crappy Players - Put it in Chocolate [Dapreview]

5:20 PM on Wed Mar 28 2007
By Travis Hudson
1,981 views
16 comments

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