So take note, AMP3 (who?). As part of an Easter, or just plain stupid campaign, AMP3 has decided to put their Inovix IMP-11 MP3 player in a chocolate egg. The player normally sells for $20, but wrap it in the chocolate egg and the combination now sells for approximately $40. In related news, AMP3 will be looking for a new marketing director sometime in April.
Marketing 101: How to Sell Crappy Players - Put it in Chocolate [Dapreview]













Comments
mmmmm...$20 chocolate egg
It better be some damn good chocolate.
I could make a list of 500+ brands on these ugly dildo mp3s.
As any kid can tell you, hollow chocolate ain't good chocolate.
Yeah! Can't we have solid chocolate and no mp3 player?
what happens when the chocolate melts?
Put a Sony battery in the mp3 player and you'll have hot chocolate.
Forget the egg, just call the device "Chocolate" and it'll sell tons.
I apologise, but then I know exactly who is behind it...
I don't even want to think about what the chocolate tastes like.
At the shop, we're having to keep them in the store cupboard so they don't melt!!
Anyway, it'll probably bought by parents for their 10yr olds or something.. I hope.
I love some of the things we sell... then something like this or the Boomer earmuff things/cosytunes pillows come up, and my head hits the desk.
Ow.
But it does make it go down easier.
Does it play OGG?
Mmmm...Easter ogg
I have one of those generic MP3 players and it's actually not that crappy. It doesn't work well w/Mac OS X (darn ghost files) but other than that, it's an OK device. I got a 1GB for $40 on eBay.
"Wrapping a Crappy MP3 Player in Chocolate Doesn't Make it Any Less Crappy"
Correct. Bacon on the other hand ...
The best part is this:
i.e., mass-produced in China, will cost you more pain than it's worth?
A_B:
Wrapping Bacon in chocolate makes it good? I'll try that!
Hey, why is the chocolate half the price of the whole package?
I'd still prefer the wonderball over this any time.
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