At Intel's booth, not far from the white boy dance station, they have a wall showing off their Core 2 Duo line of supported laptops. There are quite a few manufacturers here...but no Macbooks to be found.
We checked with a few reps regarding Apple's absence, giving that Apple and Intel have been hooking up pretty seriously for a while now, and gloating about it to everyone who doesn't have a date to the prom. What did the reps have to tell us?
Rep 1: He was confused as well, mentioning that he had asked a higher up who hadn't given him any explanation.
Rep 2: Apple wouldn't allow Intel to use their products. While they could show an Intel Mac at their retailer's luncheon, Apple would not allow anything in the Intel booth.
Classy.
Photo by: Curtis Walker.










Comments
What, so Apple's too good for Intel now? They have AMD lined up or something?
Monkey can't let go of one branch until they have another in the other hand, I guess. *shrug*
Because Apple doesn't make laptops, only notebook computers? Or somebody might think it's just an ordinary laptop running a different OS? Apple doesn't put Intel logos on their products either. So basically, yeah. They're too good.
great story!
Wouldn't allow? How about Intel purchasing at retail, and putting it up on their own? There's really nothing Apple can do about that.
Judging from the display above, looks like Apple made the right choice.
Exactly, Ikthog. They are rather skittish about others presenting/displaying their hardware (see Best Buy, etc...).
I don't think Apple is saying they're too good for Intel, they're saying they're too good for the PC. Being in a display full of PCs is definitely out.
@tacodeluxe,
Is there a difference between laptop and notebook...?
Hey, if I were Apple, I wouldn't want my stuff crammed in there with that other junk either. Makes it look "normal". We can't have that, now, can we?
sony makes the batteries, i guess they should have the macbook at their booth.
In case there are people who hadn't gotten the memo, Apple's a bit tight-fisted when it comes to their hardware. I'm hardly surprised that they wouldn't allow Intel to show their notebooks.
To be perfectly honest, I think I would've been more surprised if they had allowed Intel to show off their hawtness.
At the Intel retail briefing breakfast, Intel did have a Mac notebook on display and discussed it. They even said that Apple TV was pretty similar to VIIV.
I hope that booth looks better in person. That photo is pretty fuggly - you'd think Intel coulda' afforded to spend more than $30 on it.
Note that only Apple, to my knowledge, doesn't use the annoying Intel insert in its tv ads. All the other computer makers kowtow to Intel and plug them their ads to get advertising credits with Intel.
Apple wants to be apple. They want to be the only one to do it their way.
Simple. Does this really surprise anyone?
IT IS JUST ANOTHER LAPTOP, RUNNING A DIFFERENT OS, HELL they shud have showed the macbook running xp hehe
I mean its not the jesus book, its just another laptop, just because people call it by its sales name "a macbook" doesnt mena its still not a LAPTOP
It's not a laptop. Apple have never called either the Macbook or the Macbook Pro a laptop. They are notebook computers and should not be placed on a lap, for fear of burns.
"I mean its not the jesus book"
not yet. steve mumbled something about obtaining the rights to the name, but oh, it's coming.
It's like displaying a Ferrari with a bunch of Kias and Saturns.
That's a horrible display design. Makes me feel boxed in and claustrophobic. Apple is looking less and less attractive these days as well.
Apple also doesn't do the Intel stickers thing on their macbook(pros) either.
Intel probably doesn't want anything that doesn't show the Intel logo in their booth, even if it's a little sticker.
Apple really only advertises Intel on the product boxes and web site - they don't do it in traditional media ads. (Of course, they're a huge customer for Intel, so I guess Intel lets them get away with it).
As for AMD - it's not happening until AMD fixes their production issues. Apple isn't kind to suppliers that promise but can't deliver (Motorola/Freescale, IBM...). Heck, the iPod monopolized Toshiba's hard drive production line for a couple of years when it was introduced. Apple orders parts in such huge quantities...
Isn't that display the one Wal-Mart uses to sell it's "Mr. Magoo" brand of notebooks.
Worf: Apple's not that big of a customer for intel, that's why intel never really gave a crap about them for years. Dell, HP, etc order WAAAY more units than apple does.
Intel understands that apple demands "special" relationships, and for whatever reason, they put up with them.
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