project kuro
”Pioneer 8th Gen Plasmas On The Show Floor
Here at the Pioneer "Project Kuro" Gen 8 plasma launch, the TVs really look good. I wouldn't expect them to look bad, seeing as everything in the room would be optimized. However, you can see from these pictures that the contrast really is dramatic, and that in low light, the blacks don't hum with grayness the way some panels do. Due to the way the gallery turned out, these shots are of the XGA or WXGA (768 lines) TVs. More »Adwatch: Pioneer's "Project Kuro" LCD-Killing Plasma Tech by Apple Ad Agency
Here's a 3:40 film montage featuring Spike Lee and some other directors, cinematographers and photographers talking about films, and the essence of kuro, Japanese for the color black, but also the "deep or endless nature of black." It's part of Pioneer's new "Project Kuro" marketing campaign celebrating their kick- ass new plasma technology that is 80% darker than before. The ads will be announced today and gain momentum this fall. More »
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Pricing and Details of Pioneer's New Plasmas
To recap the news that leaked out of Europe yesterday, Pioneer is rolling out its 8th-generation plasmas, TVs whose black levels are 80% deeper than Pioneer's previous TVs. The end result is a 20,000:1 contrast ratio, and three times as many gradient steps. That means, in dark movie scenes, you'll see be able to see the action but also appreciate the depth of the shadows. Best of all, Pioneer says that because of the way the technology works, there's no sacrifice in panel brightness. More »



















