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project kuro

home entertainment

Pioneer's Not-1080p Project Kuro Plasmas For Sale

As they said they would, Pioneer has made their lower res, 1365 by 768 and 1024 by 768 res, 16,000:1 contrast ratio, Project Kuro Plasmas available for sale before July was up. The 1080p models, with the 20,000:1 ratios, 1080p pixel count, and 50 and 60 inch sizes, are coming in September. Until then, these are good enough if you don't mind losing pixels and picking up squid-ink blackness. (And paying the typical Pioneer plasma premium.) For more info on Project Kuro plasmas, see our previous coverage. [Pioneer]

in the flesh

Pioneer 8th Gen Plasmas On The Show Floor

Here at the Pioneer "Project Kuro" Gen 8 plasma launch, the TVs really look good. I wouldn't expect them to look bad, seeing as everything in the room would be optimized. However, you can see from these pictures that the contrast really is dramatic, and that in low light, the blacks don't hum with grayness the way some panels do. Due to the way the gallery turned out, these shots are of the XGA or WXGA (768 lines) TVs. More »

exclusive

Adwatch: Pioneer's "Project Kuro" LCD-Killing Plasma Tech by Apple Ad Agency

Here's a 3:40 film montage featuring Spike Lee and some other directors, cinematographers and photographers talking about films, and the essence of kuro, Japanese for the color black, but also the "deep or endless nature of black." It's part of Pioneer's new "Project Kuro" marketing campaign celebrating their kick- ass new plasma technology that is 80% darker than before. The ads will be announced today and gain momentum this fall. More »

exclusive

Pricing and Details of Pioneer's New Plasmas


To recap the news that leaked out of Europe yesterday, Pioneer is rolling out its 8th-generation plasmas, TVs whose black levels are 80% deeper than Pioneer's previous TVs. The end result is a 20,000:1 contrast ratio, and three times as many gradient steps. That means, in dark movie scenes, you'll see be able to see the action but also appreciate the depth of the shadows. Best of all, Pioneer says that because of the way the technology works, there's no sacrifice in panel brightness. More »

lcd killer

Uh Oh LCD: Pioneer's 8th Gen Plasma HDTVs Blacker at 20,000:1

Pioneer Europe just unveiled details on their 8th generation Plasma tech 24 hours before the US event. This is something we heard about at CES, and that HDTV lovers can get riled up about. (Go ahead, woot out loud, it makes sense this time.) More »