• more about #rolly more comments →
    Kaiser-Machead: If it was $50, and I had just finished off a few white lines off of my coffee table, I MIGHT even consider buying one. Off to ebay, and a street corner. more »
    ProperBritish: i now whant to see the collaboration of a Rolly and a Roomba. Rollba! Your friendly disco vacuum! more »
    fuchikoma: I found the Rolly on Youtube dancing to Perfume songs, here's "Electro World:" I always thought that thing was pretty cool - the orientation-sensitiv... more »
    tok3ninja: Well, maybe if they started stocking the Rolly at Sharper Im.. oh.. more »
    EBone: $600 for a rolling MP3 speaker? Gosh, I don't know why Sony was in the red for the last 12 months. Sony really better get their crap together fast, or... more »
    Kaiser-Machead: I passed through a Sony Style Store in Ottawa last summer, and the store in that mall was empty during heavy tourist season either because of A. The s... more »
    frigg: Maybe they're just clearing inventory for an MP3 player that jumps around until you catch and lick it, like a Sonoran Desert Toad. more »
    pist: I got the same effect tossing my ipod down the stairs. (I'm available for party rentals) more »
    admoseremic: Voted Most Unnecessary Object of 2007. more »
    Dr.Remulak: Happy, shiny, clicky, tinny, flashy, junky, stoopid, thingy....(now with remote) more »
  • #rolly

    Sony Discontinues Rolly in the US (Actually No)

    Nooooo! Sony, why would you go and discontinue the Rolly! I think it was just about to catch on. I mean, when's a better time for a near-useless $600 MP3 player than during a recession? Updated More »
  • #sony

    Now US Sony Rolly Users Can Remotely Control Too

    US users now get six-month-old Bluetooth remote Japanese technology. Just by updating the firmware in your Rolly to 2.0! Get excited! Gojirra! [Sony via Sony Insider]
  • #robotoverlords

    Rolly Orchestrates Aibo Chorus of Doom

    Ladies and Gentlemen, I introduce us to the real enemy. You thought your robot overlords would resemble Skynet? No, my friend. What you should be fearing is this: obedient, discontinued machine puppies. [Robot.Impress]
  • #battlemodo

    Ultimate Toy Robot Battlemodo

    Everyone wants love, companionship and contact. Those who can't get it from humans can turn to the latest crop of hot toy robots: Wall-E in three sizes, WowWee's Rovio, Femisapien and Mr. Personality, the dino D-Rex, multi-talented Elmo Live and Sony's enchantingly personable Rolly music player. Each exudes a desire to be your loyal friend from every noisy servo and glowing LED. But which should you choose? More »
  • #robots

    Sony's Rolly MP3 'Bot Gets To Do RC Bluetooth Jives With Your Cellphone

    Sony's Rolly is such a strange beast it either confuses, bemuses or amuses you...and now there's a new version with Bluetooth remote control mode. So you can now steer around your confusing, bemusing, amusing little robot MP3 dancer—in fact you can control up to seven of the SEP-50BTs, from a cellphone or laptop. Still, there's now a pink version too, and its price hasn't moved. It's still around $400, and its out November 21 in Japan. [RobotWatch]
  • #robots

    $25 iDance WALL-E Is One Seizuriffic Lil' Bot

    The iDance WALL-E robot—essentially a dancing iPod speaker—is awesomely spazztastic. He busts his moves to the tune of any MP3 player via 3.5mm jack and gives a groovy light show with his eyes. WALL-E also speaks, saying his name in that adorable voice of his ("WaAaaAAaLL-E"). As you can see in the video, he's not as fancy as his very embarrassed $190 big brother, but for $25 he'll make any Rolly roll for the hills. Hey Hollywood, I smell You Got Served 2. It—that is, the iDance WALL-E—will be out in July. [Disney]
  • #releases

    Sony Rolly Rollies Into US

    With the Sony Rolly now available in Sony Style stores nationwide, things will change. The television? Dead. The internet? Deader. The fireplace? Surprisingly, effective competition if the Rolly gets too close. Americans will take to staring at this little dancing 2GB MP3 player for hours on end, sacrificing heat, food and clothing to make due with the $400 price tag. We're sorry to be the bearers of bad news, but now that the wheels are in motion, it's too late to stop. More »
  • #rolly

    Sony Rolly Soon Rolling Out in Black Shell, Colored Arms

    Seems like Sony's Rolly really is due out soon, and it'll be available in a black body version with a matching black cradle, as hinted at by the FCC filing. If black's too boring for you, then you'll also be able to trick your Rolly out with blue, red or silver replacement "arms". Maybe they're "wings"? Whichever: the little rolling, MP3-playing guy will be out in black from April 19th in Japan for around $400, while a colored arm set will cost around $15. Presumably Rolly will be rolling up on US shores sometimes soon after. [AV Watch]
  • #rolly

    Sony Rolly Rolls Into FCC, Next Stop Your Heart

    Looks like Sony's living up to their promise to bring its odd little egg of an MP3 player stateside this year. It's in the middle of its required FCC tour of duty, which means it should be hitting retail here before too long. If the wait's unbearable, the FCC has plenty to tide you over: pictures (including some naughty ones under the shell), manual, a request for confidentiality and ooo, test reports. [FCC, Thanks Mitch!]
  • #music

    The i-spin (Also Known As Sega Rolly)

    The next big trend in technology? Dancing robots. Yup. Sorry. It's fate. It's out of our hands. Like this Sega Toys i-spin, it either dances to ambient music or hooks to your MP3 player as a speaker—I mean, how will this not be the next consumer electronics revolution? After all, it dances. To music. So one day when we're sitting in goo to power the robots, it'll be for this, a coupla Sony Rollies and, if we're lucky, one of those gyrating Coke cans from the early 90s. [i-spin] Thanks Ken!
  • #sonyprezinterview

    Sony US Prez Talks Stateside Rolly and OLED TV, Plus Apple, Blu-ray and More

    UPDATED Today at an executive round table we went to in NYC, Sony Electronics president Stan Glasgow (center) and Sony consumer sales president Jay Vandenbree (left) answered some burning questions. When is the oh-so-sexy OLED TV coming to the US? "It could be before the end of the calendar year," says Glasgow, citing a dependence on production yields that are understandably "not very good." He called the 11" $1,800 set an "expensive small TV." And what about Rolly, the wheeled music player making the rounds in Japan? "I'd like to bring that in next year." The talk wasn't just about Sony's newest toys. Glasgow and Vandenbree talked about survival in a high-def world, fighting the format war, and what it's like to compete with Apple. More »
  • #confusion

    Video Hands On of the Sony Rolly in 'Action'

    Here's a video of the Rolly demo at the Sony Building in Ginza. As you can see, it appears to have confused this nice man as much as it confuses me. Oh Sony, you're so crazy!
  • #sony

    Sony Rolly on Sale in Japan Sept 29th, comes with Annoying Video

    So, Sony's dancing Rolly is finally out today, after all that crazy hype. And I looked at it from all angles, sat through an arse-numbingly too-cool-for-school video &mdash feel free to indulge yourselves below &mdash and thought, do you know what? The egg-shaped dancing MP3 and ATRAC player looks like a small clone of the Miuro robot speaker. More »
  • #portablemedia

    Sony Trying to Tease Us With Upcoming Egg-Shaped Rolly Music Player

    When we heard the rumor mill cranking out murky info about the Sony "Rolly" music player, all we knew was that it's egg shaped, might have built-in speakers and it has motion-activated features on board. Now Sony has opened up a teasing Rolly website with too many lame-ass and evasive videos on board, further hinting that this thing is motion-activated, button-less, communicates with other players, is small and might shuffle when you shake it. Sheesh, does everyone have to market their crap like Apple does? Our patience is wearing thin with this shit. More »
  • #eggistentialplayer

    Sony Rumored to be Prepping Weird Egg-Shaped Music Player

    Sony doesn't want to let its venerable Walkman brand die, and we're hearing rumblings of a new MP3 player the company is preparing under that age-old banner. The player's allegedly code-named "Rolly," and all we've seen of the nascent product is this close-up of its user interface that's part of a leaked video that was quickly concealed. Besides being egg-shaped and having built-in speakers, it's also said to have a few even more-eccentric features. More »