• more about #segatoys more comments →
    frigg: Chop off its head and you got yourself a tribble. more »
    Curves: Will it catch mice? I had to catch one over the weekend (major emotional trauma and since I let it go outside, I am sure it will just come back). I am... more »
    Kaiser-Machead: No robot, no matter how sophisticated man's devices ever become, will ever be able to sit there, on the edge of some high point in the room, with a sl... more »
    OMG! Ponies!: Neither Maxie nor Dita approve of this. Further, neither feel in the least bit threatened. more »
    GitEmSteveDave_OverSleptThisMorn: So this will be called "Pet, Pet, Relaxation"? more »
    frigg: If you read the FAQ on the site, it says even though the sex module was a hoax, you can still use the headset for hands-free driving. more »
    Dr. H. F. Danger: Damn, I was looking forward to the Wii Guitar Hero mod. lolz...penis more »
    Kaiser-Machead: So, the love making will not begin? :( more »
    GitEmSteveDave_OverSleptThisMorn: Luckily I still have my Wonderful "World of Sex" LP. Record Players FTW! possibly NSFW more »
    Smacksmackums: I knew it was too good to be true. Time to cancel my pre-order. I am still convinced that they stole the idea from Demolition Man anyway. more »
  • #robots

    This Looks Healthy

    While real cats and dogs seem far too keen on reproduction to ever be as scarce or expensive as they were in Blade Runner, Sega is pushing full steam ahead with an update to their freaky robotic felines. More »
  • #hoaxes

    Bizarre LoveTrainer Headset Actually an Elaborate, Sexy Hoax

    The unbelievably awkward LoveTrainer sex instruction headset was weird, sure. But fake? This morning we got an email from the alleged creator—"World Renowned Sex Doctor" Itami—aaaaand he's never heard of it. More »
  • #robots

    $500 AMP Music Droid Dances (and Looks) Like a Bot Outta Hell

    Move over WALL-E, take a hike Rolly, Automated Music Personality—from Hasbro's Tiger Electronics and Sega Toys—has come to claim the throne of dancing robot music speakers once and for all. Video after the jump More »
  • #robots

    Sega's E.M.A. Robot Is a Brazen Minx, Has a Glamorous Body, Also Kind of a Slut

    We've seen midget-sized female robots coming out of Japan for a little while, but Sega Toys' Eternal, Maiden, Actualization (E.M.A.) robot seems like the most fully featured one yet. Or at least the sluttiest. The bot is 38 cm tall, has a "glamorous body," can hand out business cards, walk "like a lady," and even kiss you when you stick your face close enough to hers. Sega's marketing this toward adults (obviously) and will charge $175 each. Not too bad, actually, considering a few months with this and the confidence builder DVD, you'll be able to know what it feels like to be a socially awkward Japanese teenager. [Sega Toys via Crunchgear] More »
  • #music

    The i-spin (Also Known As Sega Rolly)

    The next big trend in technology? Dancing robots. Yup. Sorry. It's fate. It's out of our hands. Like this Sega Toys i-spin, it either dances to ambient music or hooks to your MP3 player as a speaker—I mean, how will this not be the next consumer electronics revolution? After all, it dances. To music. So one day when we're sitting in goo to power the robots, it'll be for this, a coupla Sony Rollies and, if we're lucky, one of those gyrating Coke cans from the early 90s. [i-spin] Thanks Ken!
  • #exercise

    Sega Body Trainer: A Digital Excerise Coach for Your Medical Entertainment

    Sega Toy's new Body Trainer is a "medical entertainment" product, we kid you not, designed to guide you through your exercise regime. Taking account of your age, weight and so on, it advises you with spoken prompts along the lines of "Let's start warming up." It actually measures your heart rate with an earlobe clip, so it can tailor its advice and can even detect if you're slacking— you wont get a crazed Army drill instructor-style insult from it though, just a wimpy "please exercise a little bit harder." More »
  • #braingames

    SegaToys Brain Checker Flirts With Your Prefrontal Cortex

    The SegaToys Brain Checker is a handheld game that allows you to get your gray matter flexing. Given the Japanese content of the source, we are not too sure what the Brain Checker will actually involve, but derivations of Dr. Kawashima's Brain Age games are to be expected. From the screenshots available, the game will involve picture and number based puzzles on a pocket sized LCD screen, which will attempt to get your prefrontal cortex all hot and sweaty. More »
  • #japan

    Sega Toys' Robotic Animal Extravaganza

    A couple months ago, we were excited about robotic chickens; now, Sega Toys announced that they're coming out with three new robotic animal types for their highly popular Dream Pet series: a short-haired cat, an owl, and a parrot. More »
  • #gadgets

    HomeStar: Sega Planetarium Compy 386

    For eons, scientists and their monkey progenitors have thought that the stars in the sky were innumerable. Not so, friends. Sega has created a planetarium that shows just 10,000 of the most important ones, including a red hot shooting star function, for kicks. More »
  • #gadgets

    Segatoys HomeStar Indoor Planetarium

    Don t let that smog-infested city air get you down. Enjoy the stars with this toy. It will simulate constellations indoors with the help of high-brightness LEDs. You can load in a variety of different plates that show different constellations and it uses batteries so it can be easily transported around. This is available for $239. More »
  • #gadgets

    Gizmodo Japan: Oshare Majyo Love and Berry Wristband

    Sega‘s arcade game, "Oshare (look cool, fashionable) Majyo (witch/sorceress) Love and Berry" is targeted at primary school girls in Japan. 6800 of these machines have been placed in arcade game centers and shopping malls. Using the "Oshare magic card" the girls over here compete with a rival character to win a fashion contest. It is a kind of Mushiking (a battling beetle card game also by Sega) for female gamers. More »
  • #gadgets

    Sega Toys Sound Carrier = Tamagotchi On Speed

    Parents everywhere, brace yourselves: the Tamagotchi is back. Well, sort of. Sega Toys has just released a cute little "Sound Carrier" that incorporates a Tamagotchi-esque pet mode, along with a music player, a voice recorder, and games—so it's basically Tamagotchi on speed. You can also get fancy interchangable faceplates for them. It'll sell for 3,990 Yen (around USD$33) and will no doubt be on plenty of Japanese schoolgirls' wishlists later this month. Who knows if it'll ever make it to the U.S., but if the Tamagotchi's popularity is any evidence, it probably will. More »
  • #idog

    Here iDoggie-Doggie

    We've already seen those dancing beer can-radios that groove along to FM broadcasts, but now the genre has moved on to "man's best friend." The Sega Toys iDog not only rips off Apple's packaging (like everything else these days) but it's AIBO-like facial expressions take a lesson from Sony as well. Just sit the iDog next to your speakers or plug it into your iPod's headphone jack and watch it dance along to your favorite trax. Seven LED lights in its face flash along to the rhythm and sensors in its face and tail detect light changes and touch to denote different emotional and musical responses. Its built in memory holds up to 70 songs and it can even create simple music through its movements. The only thing it's missing is the iPooper Scooper. More »