Tokyo-based TechFirm is launching a service that allows customers to "bookmark" a favorite store by running their RFID-reading phones (or other devices) near an RFID device in the store. Your phone instantly receives pertinent information about the store (I would imagine things like sales and specials for the day) and the store gets your information, potentially for use in a loyalty program or (hopefully) opt-in newsletter system. While RFID devices are just now beginning to crop up in mainstream devices, we all know of the veritable tidal wave of RFID that awaits within the next few years—cause for some to be excited and for others to hide and pray (and for a lucky few, to get excited about hiding and praying).

Bookmark This Store [RFIDinJapan]

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