Imagine you're part of a big brand like Target. How do you convince customers you're cool? If you're not waiting around for one of your employees to become a viral teen hearthrob, how about thrusting them into a virtual reality world? In the latest example of VR advertising, Google and Target have teamed up to let shoppers explore a winter wonderland as they stride down the aisles.
It's all thanks to Google's 3D-sensing Project Tango tablets, which use an impressive combination of depth-sensing cameras and trackers to keep track of your position as you walk around. Is this a glimpse into the future of brands? Is it cool? I went to my local Sunnyvale Target store to find out.