Heineken Wanted Beer Bottles To Be Bricks For People In NeedLily Hay Newman6/02/13 7:15pmFiled to: heinekendesignarchitecturebeer575EditPromoteShare to KinjaToggle Conversation toolsGo to permalink Beer and soda companies are doing bottle redesigns left and right lately, and like so many things these overhauls seem to be motivated by brand appeal aka money. But you kind of can't blame manufacturers for wanting to, you know, sell more of their product or whatever. Free market! Anyway. It wasn't always like this. For about a minute in the 1960s Heineken tried to continue making money while doing good at the same time. And it was a great idea.