When YouTube randomly serves you up a pre-roll ad, the five second wait before you can skip to your video feels like an eternity. But a Providence-based ad agency called Nail might have come up with a pre-roll ad that no one in their right mind would dare skip—lest they electrocute an innocent puppy. (Okay, not really. We... think).

Oddly enough, the ad doesn't seem to be selling anything other than the ad agency itself, who will actually be making a charitable donation to the ASPCA for everyone who doesn't hit skip. So you can feel less bad about having your heart strings tugged and feeling manipulated. [YouTube via Taxi]