Apple partnered up with Sesame Street a while back to demonstrate it’s ‘Hey, Siri’ feature, as the AI assists Cookie Monster in baking cookies. They just released a ‘behind the scenes’ video that’s really cute.

The folks behind the muppets noted that much of this came down to “David Rudman improvising with the character”. It’s totally a gimmicky ad, but it’s a fun one.

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[Muppet Mindset]