Columbia Designed This Camo To Make Anglers Invisible To Fish

Hunters wear camouflage clothing from head to toe to blend in with their surroundings and sneak up on their prey. But fisherman never do, so Columbia has designed color-changing shirt with what it's calling a 'Solar Camo' pattern that only appears in the warmth of sunlight, helping anglers avoid being spotted and scaring the fish they're after.

Columbia Designed This Camo To Make Anglers Invisible To Fish

When worn out of the sun the $140 top looks like a solid blue oxford button-up shirt, so a dedicated fisherman could go straight from the pond to work in the early morning without changing. The shirt's pixelated pattern is designed to break-up the fisherman as viewed from underwater, making their presence a little less obvious to fish, and supposedly giving them an advantage.

It's a bold claim for an expensive shirt, but if you've ever peered inside a fisherman's toolbox, you'll realize they're willing to try anything. [Gear Junkie]