Panasonic Lumix DMC-FZ70: Zoomier Than Any Point-and-Shoot Camera Ever

What you're looking at here is the zoomiest point-and-shoot camera ever made. The Panasonic Lumix DMX-FZ70's f/ 2.8-5.9, 20-1200mm lens offers up to 60x optical magnification. The previous top zooms only hit the 50x mark. That's a lot of zoom. Look at that freaking lens.

Optical zoom—meaning zoom that's done in the lens and not by some digital trickery—is a huge selling point for point-and-shoot cameras. As the image sensors in smartphones get better, a very long optical zoom is a feature that's still attractive to ordinary people. It's the quintessential tourist and family gathering feature.

Panasonic Lumix DMC-FZ70: Zoomier Than Any Point-and-Shoot Camera Ever

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Beyond their lenses, regular people like superzooms because they've got some of the look and feel of fancy DSLR cameras without actually being expensive and heavy like a DSLRs. This FZ70 is no different: It's got a comfortable grip, a viewfinder, and even a mode dial with manual exposure settings in addition to the usual flavors of Auto. At 1.5 pounds, it'll hardly be a strain on anyone's neck as they amble about a foreign city.

But basically everything beyond the extra magnification her is more-or-less what you'd expect—From the 16.1-megapixel, 1/2.3-inch sensor all the way down. The final nice touch is that the price is pretty reasonable: The FZ70 will be available in September for $400. [Panasonic]