First Tour: Huge Boston Apple Store

We're here at the Boylston Street Apple Store for Media Day. No line outside, but plenty of reporters playing with the toys. Ron Johnson, Apple's SVP of Retail, is here with hizonnah Mayor Thomas Menino to open the largest Apple Store in the country (confirmed!). The Mayah "loves" the store and made a joke at the expense of the Back Bay Architectural Commission, which was hesitant to approve the project. Menino said he wasn't a fan of the prior building and didn't know why anyone would want to save it for "historical" reasons. Get more details on the new location after the jump. More »

New Boston Apple Store Largest In The United States (Updated Again)

Later this month, Apple is opening its latest flagship store on Boylston Street in Boston. The store's main claim to fame? It's huge. We're talking largest Apple Store in the world country, by square footage. The store, in the city's historic Back Bay district, looks like a four-story glass cube. It's the first store inside Boston proper and the first with (finally) easy subway access. According to a store employee, it's a good thing Boylston Street is so big: Apple estimates 1,500-2000 customers/hour will visit — more than 10 times the 160/hour that the average store gets. It's something else inferiority-complex ravaged Bostonians can hold over New York. UPDATE May 13 2008: An Apple spokesperson has confirmed this is the largest store in the United States, besting the Fifth Avenue store in New York, but still smaller than Regent Street in London. More »