"And it's not an advertising creatives' job to come up with original ideas, just original adverts.
When ads reference movies, or television or other cultural artefacts no one kicks up a fuss.
They didn't "rip off" the bunny ad, kozyndan didnt make an ad."
"Bindun!
My cousin got a Student D&AD award for designing a "dog and bone" dog phone a good few years ago.
She also did a dog waistcoat thing that translated tail wags and thing into speech.
then a few years later this company
[www.petsmobility.com] actually made one."
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