Those of you who grew up with the internet might find it hard to believe that assembling your Christmas wish list didn’t always involve compiling a long list of Amazon links. Many of us had to rely solely on catalogs when younger to guarantee we got exactly what we wanted under the tree.

Those giant printed tomes, from stores like JCPenney, Sears, and Consumers Distributing, were a kid’s only source of toy news before the the internet arrived. And if you grew up pouring through the toy section, bookmarking every other page, you’ll appreciated Dinosaur Dracula’s latest nostalgic stroll through a 1990 JCPenney Christmas catalog.

Remember when Nerf just straight-up encouraged kids to beat each other senseless with foam swords? Kids were tougher back then, apparently, and probably because they spent all of December carrying around giant catalogs. [Dinosaur Dracula]


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