We've said it time and time again: Something like half a dozen companies are working on their own versions of the future of TV. The latest rumor, via Quartz, mentions that Apple's been chatting up Viacom, HBO, Disney, ESPN, et al about offering their content on a new TV service. But apparently content is just one piece of the puzzle. According to Quartz, Apple is working on an actual full-fledged television set.
The content side of the report is nothing too surprising; Apple wants to bundle channels into apps that would be streamed to their television sets. Just this week, for example, the Wall Street Journal said Sony signed a similar deal with Viacom. Intel is courting them and others, too. Everyone wants content. We get it.