The Wall Street Journal reports unnamed sources that say Google has approached big media companies about licensing TV shows for a streaming television service it wants to launch. Intel and Apple have also been working on similar services.
Details are pretty thin here, but it's clear that what Google is going for here is a service that's more like cable than existing online sources like Netflix and Hulu. It would make a lot of sense for Google to develop this kind of product to beef up its struggling Google TV platform.
Unfortunately, this is hardly the first time a mammoth technology company has approached the titans of media with a checkbook only to be spurned. It would be a huge blow to the traditional cable model to create a service like this, so we'll have to what, if anything, the Google, Intel and the rest are actually able to negotiate on this front. [WSJ]