Anheuser-Busch just revealed a “bold new look” for Bud Light, “The Prince of Beers.” As one Bud Light executive put it in a press release, “In 2016, we’ll put a more modern twist on Bud Light, from the way the brand looks to the way it acts.”

Well, this is a twist alright. What do you think of it? Do you love it?

[Anheuser-Busch]

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Top image via Anheuser-Busch / Andrew Liszewski