Taking on Axiotron, whose MacBook mod impressed us so much in our review last year, Apple has acquired its TabletMac name in the last 12 months, with documents showing the registration request dated November 6th, 2008. The actual transfer date between Axiotron and Apple for the name isn't clear, but with all of the Apple tablet rumors heating up in recent months, it's a tidy little coincidence. [MacRumors]

Overall, they were surprisingly unfazed by my request for repairs. They were impressed that I had it, and seemed genuinely interested in helping me get it fixed. They couldn't do anything for me, since Apple only keeps equipment from the last five years on hand, but they pointed me towards Tekserve, another Apple-centric store in NYC.

Thanks to Nick McGlynn and Gawker.tv for shooting the hidden camera footage!

A post on the Windows Blog entitled " How we really designed the look and feel of Windows 7" renounces Simon's quotes with a curt, yet harsh line:

I hate to say this about one of our own, but his comments were inaccurate and uninformed.

Youch. That's gonna be a fun day at work tomorrow for ya, Simon. [Windows Blog]

Aldous is not a designer or developer, but works with Microsoft partners—sales, essentially. But his quotes are pretty odd despite their authoritative tone. Check it:

What we've tried to do with Windows 7 – whether it's traditional format or in a touch format – is create a Mac look and feel in terms of graphics.

Windows 7 and Snow Leopard may have some similarities in UI, but certainly not in graphical design—Windows 7's airy, sky-blue aesthetic makes liberal use of transparency effects, while Snow Leopard dials back OS X to a more slick, grey-scale efficient look that matches its hardware design. Yeah, the Windows 7 Start Bar is inspired by the Mac Dock, but even they don't look anything alike. Then there's this:

We've significantly improved the graphical user interface, but it's built on that very stable core Vista technology, which is far more stable than the current Mac platform, for instance.

What? Not to kick a dead OS, but what? We're not taking this as an official Microsoft statement, since nobody on the Windows team would ever say either of those quotes, but Microsoft better rope in their middle managers and teach 'em about interview technique. [PCR via AppleInsider]

You can download the Orb application right here. You'll have to look for porn to stream on your own. [Orb via Engadget]

That's according to the man who named it, Ken Segall, who talked to Leander at Cult of Mac. Segall worked at Apple's agency TBWA\Chiat\Day, and not only christened the iMac, but was the man behind Apple's pitch-perfect "Think Different" campaign.

It's ironic that Segall, who knew iMac was the perfect name and pitched it to Jobs over and over after being rejected again and again, thought that the computer itself was stupid: "We were guarded. We were being polite, but we were really thinking, ‘Jesus, do they know what they are doing? It was so radical."

It strikingly highlights the difference between people who create things and the people who sell them: Apple could see they had a brilliant product, but a terrible way to sell it. TBWA saw a terrible product, but had a brilliant way to brand it. Unfortunately, Segall won't actually reveal Jobs' terrible name, fearing it would open the ninth gate of Hell and bring forth the Apocalypse choo-choo.

Steve never actually told Segall he'd accepted iMac—he just started silk-screening it on prototypes to see how it looked.

Check out the full interview over at Cult of Mac, there are way more tidbits, like how Segall came up with "iMac," that definitely make it worth the read. [Cult of Mac]

Like Fusion, Parallels supports OpenGL 2.1 and DirectX 9 Shader Model 3.0 for the full Aero 3D interface and 7x better graphics performance than before. It also has a migration tool to move a PC's info to your virtual machine. Overall performance-wise, it's three times faster than before, supports 8 virtual CPUs and automatically pauses the virtual machine whenever no Windows apps are running. Update: The Parallels guys point out that Fusion supports OpenGL 2.1 just in XP, but only 1.4 in Vista and Windows 7, while Parallels supports 2.1 in every version, which they say means games will run better in Parallels. We'll definitely be checking that out.

The new Crystal mode promises to make "Windows completely disappear" so apps run feel completely native, with full support for multitouch trackpad gestures and the Apple Remote, with a persistent Windows apps folder in the Dock. Parallels 5 is out today for $80 for the full version or $50 for the upgrade, though we don't blame you if you can't tell it apart from Fusion 3, so we'll be checking them out head to head soon. [Parallels]

People who own PCs and Macs, the category I fall into, got 15% of the vote, which was also a little higher than I expected. Make of this what you will, but the difference between the poll compared to our OS tracking graphic pictured here should indicate why we wanted to focus on your own hardware—not the computer you use at work. At any rate, the race is really still too close to call. You have time to cast your vote and help tip the scales in your favor.

Before you answer the poll, keep this in mind: work machines don't count. Presumably, you made a personal choice between a Mac or a PC for your private computer—and that is the one we want to know about.

For added authenticity, the frame also features a backing that simulates a transparent background. For even more crossover amusement, give one to Grandma so she has something to put her wedding photos in. This is one program even a computer novice can handle. [ThinkGeek via RGS]

It now supports OpenGL 2.1 and DirectX 9 Shader Model 3.0, giving you some more graphics powah in Windows, so you can run Windows' Aero interface with Flip3D (and play games, if you're daring). The more integrated Windows apps respond to commands like cmd+q and yes, work with Dock Expose. It's $80 for a fresh copy or $40 for an upgrade. [VMWare via AppleInsider]

A message on MacOS Forge tersely states,

The ZFS project has been discontinued. The mailing list and repository will also be removed shortly.

There have been multiple explanations as to why Apple dropped ZFS support in Snow Leopard, and now there's more speculation to add into the mix. This time the story goes that when Oracle bought Sun, Oracle didn't want continue development on ZFS because they already had their own filesystem (BTRFS) in the oven.

ZFS was also apparently facing patent suits at the time. It all sounds like a complicated legal and political mess, which is probably why Apple just dropped it.

Whatever the true causes behind ZFS' sudden fall from grace may be, it's disappointing that we'll have to wait longer for a true filesystem upgrade in OS X. [AppleInsider]

You can actually download a trial version yourself before you hand over your $50. Keep in mind that you'll need to have a machine with one of these processors in order for this to work: Intel Core 2 Duo, Core 2 Quad, i7 or Xeon Nehalem. We haven't tested Rebel EFI, so we can't say how well it works. Let us know if you've had luck with it. [Psystar via LoopInSight]

Boot Camp, to be clear, is different from virtualization software like Parallels or VM Ware Fusion or Virtual Box, which you let you run Windows inside of OS X, almost like an application. Boot Camp runs Windows natively on a Mac—you power on, click the Windows icon at the boot manager, and it starts it up, just the same as if you'd powered on a Dell. Why Windows straight up on a Mac? To live a little. Or in my case, to play PC games.

What you'll need

• A Windows 7 disc
• A Snow Leopard disc
• An Intel-based Mac
• Free disc space!

More on system requirements here.

It's easy, probably

Boot Camp, and the process of installing Windows in most cases, couldn't be more straightforward, at least as far as operating system installs usually go. After you've got your Mac up and running like normal, fire up an app called Boot Camp Assistant (just use Spotlight). It'll warn you to back up your disk before installing Windows, which you should, since you are asking favors of the hard drive gods here.

Boot Camp Assistant will ask how much of your hard drive you wanna dedicate to Windows. You want more than the laughably small 5GB of space it suggests. Since I keep around 3-4 games on my Windows partition at a time, and I want some breathing room just in case, I stick with 40GB, but you probably really want no less than 20GB. Slide the bar toward the Finder face, granting Windows how much hard drive space you want it to have. After you click partition, Boot Camp Assistant will start getting your hard drive divvied up for some Windows action, which'll take a few minutes. Once that's done, you'll need your Windows disk.

If everything went according to plan, skip this next section!

If something went wrong

It's possible you'll get an error that says Boot Camp Assistant wasn't able to create the partition because some files couldn't be moved, and you need to format the drive into a single partition. Basically, what's happened here, most likely, is that your hard drive is fragmented like a mofo, and there's not enough contiguous space for Boot Camp Assistant to create the Windows partition. Yeah, disk fragmentation. In OS X. Believe it. From here, there a couple possible solutions.

If you're extraordinarily lucky, it's possible you might be able to simply restart your computer and stuff will just work. Probably not! From there, you proceed to the free and easy solution. Using Disk Utility, resize your main OS X partition, reducing it by 40GB (or however much you plan on making your Windows partition). Hit apply, and pray. If that goes peachy, you'll have 40GB of unused space on your disk. Go back to Disk Utility, and re-expand your OS X partition to reclaim the 40GB. After that's all done, run Boot Camp Assistant again, and since the hard work of moving files around on the disk was done by Disk Utility, you should be golden.

If, on the other hand, Disk Utility also refused to change your drive's partitions, you have two choices. The nuclear option is to back up, format your hard drive completely, then run Boot Camp and divide your hard drive into partitions from the Snow Leopard installation before restoring all of your OS X data via machine. Since my Snow Leopard install was practically virginal, as a totally clean (not restored) install that was only around 10 days old [ed. note—how the hell did your hard drive get so fragmented then?], I said screw that. Which led me to iDefrag.

It's a $30 defragmenting program. I don't know if my hard drive was really as disgustingly fragmented as it said, or if it'll ultimately help my Mac's performance, but it perfectly executed what I bought it for. Basically, you make a startup DVD (using your Snow Leopard install disc, so keep it handy), boot into it, and it shows you how gross and fragmented your hard drive is before going to work defragging it for a couple hours. Restart, you're back in OS X, and Boot Camp Assistant won't talk back to you again. At least, it didn't to me.

The part where you actually install Windows, so grab some tea

Okay, welcome back, people without problems. After the partioning is successful, Boot Camp Assistant will ask you to pop in your Windows disc. If you've got one of these Macs and 4GB of RAM, you should install the 64-bit version. If not, go 32-bit. Now, all of the pains and glories of installing Windows will actually commence.

After you pick the language and accept the terms, it'll ask you want kind of Windows installation you want. Pick custom, and you should get a list of hard drives to install Windows on. Make sure you highlight the correct partition and click format, which will transform it to Windows' native NTFS file system, if you're doing a partition that's bigger than 32GB for Windows. Then tell Windows to install itself there. Go make a drink, and come back 20 minutes later.

Welcome to Windows land.

Now what?

To pick between booting into OS X or Windows when you turn on your Mac, start holding down the Alt key before the gray screen appears when you power on. (You gotta be fast.) It'll give you the option to boot into Mac or Windows. Pick Windows, obviously. Once you're totally in Windows, like with the desktop and everything, you need to pop in the Snow Leopard installation disc, and run the Boot Camp installer, which puts in place all the drivers Windows needs to actually run decent on your Mac.

After that, you should run Windows Update to grab the latest goods from Microsoft, and I'd suggest, especially if you're running a unibody MacBook (or Pro) going to Nvidia's site and downloading their latest Windows 7 drivers for your graphics card (the 9M series for unibody MacBook Pros, 8M for the previous, non-unibody generation).

Overall, Boot Camp 3.0 in Snow Leopard works way better and more smoothly than before: Multitouch trackpads on MacBooks feel way less janky; shortcut keys, like for brightness or volume, work exactly like in OS X (before, you pressed the function key); and you can read your OS X partition's files from Windows now. (Back in OS X, you won't be able to write to your Windows partition if it's the NTFS format.) By the way, the command key, by default, is mapped as the Windows key, so you're probably gonna annoyingly bring up the start menu a whole bunch. It's natural.

Of course, just 'cause I tell my mom this minivan would perfect for her doesn't mean I'd actually drive one.

1. iMacs Get Next-Gen Processors
The most important upgrade to iMacs is that they'll now support Intel Core i5 and i7 processors for prices starting at $2000. You can buy a Core 2 Duo model for $800 less, but...I mean...really?

2. The iMac Is a Cheap Monitor, By Apple's Standards
A 30-inch Cinema Display will still run you $1,800 while a new 27-inch iMac starts at $1700. Oh, and now the iMac can work simply as a monitor through its mini DisplayPort, too.

3. Apple Sees the Mac Mini as a Server, Not an HTPC
Apple may have given the Mac Mini a slight spec boost and the option to load Leopard Server, but it still missing the critical feature it needs to be a competitive home theater PC—the HDMI port.

4. New Metal Remote Looks Like an iPod Design Reject
For those who couldn't stand the humiliation of using a white, plastic remote with their black-and-silver iMac, there's a remote for that.

5. Replaceable Batteries Are Dead in Apple's Entire Laptop Line
The trusty old white MacBook was holding out, battling designers' attempts to replace its swappable battery with a longer-life non-swappable version you see in every other modern Apple laptop. Today, it lost that battle.

6. Apple Still Hates Buttons, Nubs, Etc
The multitouch Magic Mouse has risen over the Mighty Mouse's corpse, and as Jesus points out, the whole no-button design is déjà vu.

7. Jobs' Polycarbonate MacBook Must Have Slipped Off His Lap
Not only is Apple keeping the white MacBook around, they've added a non-slip rubber bottom in what may be the most aggressive design change since May 16, 2006, when the model original launched.

8. Time Capsules Should Be 60% Less Frustrating
Anyone who's grown tired of the ridiculously slow experience of interfacing with the Time Capsule, know that Time Capsules have seen a tacit spec boost promising to make systems "60 percent faster than before."

9. Jonathan Ive Could Still Sell a Ketchup Popsicle to a Fanboy in White Gloves
Also of note, sales on Hanes midnight blue tees are going through the roof, and big muscles don't make you look dumb so long as you speak with an Essex-region English accent.

10. No, the Nook Is Not an Apple Product
But it's about a bajillion times closer than the Kindle.

The multitouch trackpad and LED backlighting feel like necessary catch-up—they're less like "Pro" perks than they are standard technologies, so it's good to see them trickle down. Likewise, the spec bumps basically just keep up with inflation: the processor jumps from 2.13GHz to 2.26 GHz, the HDD from 160GB to 250GB, while the 2GB of DDR2 RAM has been swapped for the same amount of slightly faster DDR3 memory. And in the same divisive trade the 13" MacBook Pro made a few months back, the old removable battery has been switched out for the non-replaceable 7-hour unit.

There was talk of an industrial design overhaul back in August, and that's what this refresh is really about. The bottom is now entirely rubberized, which seems to serve two purposes: One, to bring something, anything, visually new to Mac's unwittingly retro baseline laptop; and two, to bring some semblance of durability and friction to the the case, which to anyone who's watched a marred, scratched polycarb MacBook effortlessly slide off their corduroys onto the tile floor, probably sounds like a great idea.

UPDATE: Brian had a chance to paw the new MacBook for a few minutes. Here's what he noticed:

• The glass trackpad is the same size as the Pro's, and noticeably bigger than last gen's.
• It feels bigger—like, fatter—than the last gen white Macbook
• Small visual cues in the cover have been tweaked to look more like the Pro line
• The uniformly white bezel makes the body look chunky
• Now that the base is just a flat piece of rubber, airflow seems like it could be an issue. [Ed. note: I mean, is rubber a good heatsink? It's more of an insulator, right?]
• The eight screws in the base complement the finish on the aluminum MacBook well; here, they stand out, and look kinda ugly
• The edges are curvier, but again, the whole think feels chubbier.

CUPERTINO, Calif., Oct. 20 /PRNewswire-FirstCall/ — Apple® today updated its popular MacBook® with a new, durable polycarbonate unibody design featuring a brilliant LED-backlit display, a glass Multi-Touch™ trackpad and Apple's innovative built-in battery for up to seven hours of battery life. Inheriting technology and design features from the MacBook Pro line, the new MacBook is an ideal consumer notebook for students and new Mac® users, and is available for $999.

"The new MacBook includes many of the great features found on the innovative MacBook Pro, such as an LED-backlit display, glass Multi-Touch trackpad and built-in long-life battery," said Philip Schiller, Apple's senior vice president of Worldwide Product Marketing. "With the only lineup of notebooks all featuring unibody enclosures, LED-backlit displays and long-life battery technology, there's never been a better time to switch to a Mac."

The new MacBook features a unibody, polycarbonate enclosure that makes it lighter and more durable. The new design includes a unique non-skid bottom surface and at just 4.7 pounds, the sleek MacBook slides easily into a backpack or briefcase. MacBook comes standard with a bright, LED-backlit display with the same wide-angle viewing technology used in the MacBook Pro line. The new MacBook has a 2.26 GHz Intel Core 2 Duo processor, 2GB RAM, a 250GB hard drive, and powerful NVIDIA GeForce 9400M integrated graphics.

The new MacBook includes Apple's innovative built-in notebook battery for up to seven hours of wireless productivity on a single charge, and up to 1,000 recharges.* At nearly three times the lifespan of conventional notebook batteries, Apple's built-in battery results in fewer depleted batteries and less waste. Depleted batteries can be replaced for $129, which includes installation and environmentally responsible disposal of your old battery.

The energy-efficient MacBook joins the industry's greenest lineup of notebooks, with every Mac notebook achieving EPEAT Gold** status and meeting Energy Star 5.0 requirements. The entire Mac notebook line now comes standard with energy efficient LED-backlit displays that are mercury-free and made with arsenic-free glass. Mac notebooks contain no brominated flame retardants, use internal cables and components that are PVC-free and are constructed of recyclable materials.

Every Mac comes with Mac OS® X Snow Leopard®, the world's most advanced operating system, and iLife®, Apple's innovative suite of applications for managing photos, making movies and creating and learning to play music. Snow Leopard builds on a decade of OS X innovation and success with hundreds of refinements, new core technologies and out of the box support for Microsoft Exchange. iLife features iPhoto®, to easily organize and manage photos; iMovie® with powerful easy-to-use new features such as Precision Editor, video stabilization and advanced drag and drop; and GarageBand® which introduces a whole new way to help you learn to play piano and guitar.

Pricing & Availability
The new MacBook is available immediately through the Apple Store® (www.apple.com), Apple's retail stores and Apple Authorized Resellers.

The new MacBook, for a suggested retail price of $999 (US), includes:
13.3-inch widescreen LED-backlit 1280 x 800 glossy display;
2.26 GHz Intel Core 2 Duo with 3MB shared L2 cache;
1066 MHz front-side bus;
2GB 1066 MHz DDR3 SDRAM, expandable to 4GB;
NVIDIA GeForce 9400M integrated graphics;
250 GB serial ATA hard drive running at 5400 rpm, with Sudden Motion Sensor;
a slot-load 8X SuperDrive® with double-layer support (DVD+ / -R DL/DVD+ / -RW/CD-RW);
Mini DisplayPort for video output (adapters sold separately);
built-in AirPort Extreme® 802.11n wireless networking and Bluetooth 2.1+EDR;
Gigabit Ethernet port;
built-in iSight® video camera;
two USB 2.0 ports;
one audio line in/out port, supporting optical digital out and analog in/out;
glass Multi-Touch trackpad;
built-in, 60WHr lithium polymer battery; and
60 Watt MagSafe® Power Adapter.

Build-to-order options for the MacBook include the ability to upgrade to 4GB 1066 MHz DDR3 SDRAM, or 320GB 5400 rpm, 500GB 5400 rpm hard drive, Mini DisplayPort to DVI Adapter, Mini DisplayPort to Dual-Link DVI Adapter (for 30-inch DVI display), Mini DisplayPort to VGA Adapter, Apple MagSafe Airline Adapter and the AppleCare Protection Plan.