<![CDATA[Gizmodo: 30 rock]]> http://tags.gizmodo.com/assets/base/img/thumbs140x140/gizmodo.com.png <![CDATA[Gizmodo: 30 rock]]> http://gizmodo.com/tag/30rock http://gizmodo.com/tag/30rock <![CDATA[How 30 Rock's Jack Donaghy Feels About Comcast Swallowing NBC]]> Alec Baldwin reveals how his GE-jingoist counterpart on 30 Rock, Jack Donaghy, will take the news about Comcast buying a majority stake of NBC. It's sort of how I feel, but about life, and without an office. [Media Decoder]

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<![CDATA[30 Rock's Emphatically Branded Windows Computer Is Confusing]]> On this week's 30 Rock, we found out Jack's (or Jack's designer's) choice of computer, and it's a weird one: It's a prop model of a forcefully-branded Windows computer, yet 30 Rock has historically been in love with Apple products.

Warning: Clip is US-only. U-S-A! U-S-A!

At first glance I thought it was a black MacBook with a Windows logo pasted over the Apple, but that's not it—the case is too shiny and angular, looking more like a slick Lenovo or something. 30 Rock has been very obvious in its love of Apple products in the past, with Liz and Jack always using iPhones and the writers using MacBooks, so it's pretty surprising to see a Windows computer, even if it's an imaginary one. But 30 Rock has always been a little edgy about product placement anyway, once breaking the fourth wall to ask advertisers "Can we have our money now?" But hell, at least it's not at the point of the "Dr. Pepper Amuse Bouche Challenge" nonsense of Top Chef. [Hulu]

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<![CDATA[Blerg! 30 Rock and Other Major Shows Leaving Netflix On Demand]]> I love Netflix On Demand precisely because it lets me watch 30 Rock episodes whenever I want. So I was horrified to notice, just now, that 30 Rock was going bye-bye on Oct. 1—along with other great shows.

Yes, read that screenshot from my queue above and weep. In a month, there will be no more 30 Rock episodes (no more Heroes either), and the only Office eps will be early ones. Why the upheaval? You already guessed our most likely guess: Hulu.

As soon as the new seasons kick in, Hulu will be the place NBC will want people to go to catch up—remember, it's ad supported so traffic matters. And what better way to drive people there than to make the best content exclusive? It's just a case of the Sheinhardt Wig Company looking out for the Sheinhardt Wig Company.

Another network, CBS, appears to be yanking some CSI content even sooner, but NCIS looks stable. (I could do this all day, so give me a hand: Go ahead and check your own queues for verification, and report the status of your favorite Netflix VOD series down in comments.)

Sucks for you, Netflix, and for those of us who somehow had the impression that any content on Netflix VOD would be there forever. Now, Hulu, about those VOD widgets for TVs, Blu-ray players and game consoles...

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<![CDATA[Tina Fey Bought Embroidered Slankets For Her Staff]]> Did you see Tina Fey with the Slanket last week? Turns out that she really is a big fan.

The guys from Slanket tell me that they've been talking to the people at 30 Rock since January, and:

Tina Fey is a fan of The Slanket and has bought many, including one for everyone on her staff, which she had embroidered.

They filmed this episode in February, so it wasn't my huge battlemodo that tipped the scales for Slanket to be featured there. They were smart enough to figure it out on their own.

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<![CDATA[30 Rock Shows Apple-Style Keynotes Aren't Always the Best Business Strategy]]> 30 Rock's Apple keynote parody was dead-on Jobsian. The wardrobe, the attitude, the nod to convergence, and the casual mention of achievements were all pitch-perfect. But shouldn't we be done imitating Steve Jobs by now?

Compared to Chuck's recent homage, 30 Rock went for a more literal imitation of Apple keynotes, and we have to say, they got the details right. The casual dropping of their product's marketing stats and the visuals especially were nice touches. But, as much as it pains us to say this about as stellar a show as 30 Rock, aren't keynote parodies kind of passe at this point?

Steve Jobs, in all his turtlenecked glory, is doing his best to shy away from the spotlight, and his absence from future Apple keynotes should indicate that the well of parodies would start to dry up. On the other hand, maybe we're not giving 30 Rock enough credit; after all, Liz Lemon's presentation, as elaborate as it was, earned nothing but a curt dismissal in response.

And of all the people to do a Jobs impression, 30 Rock could have chosen so much better. Does anyone play a monomanaical executive better than Alec Baldwin? And has there ever been a more hilariously surreal impressionist than Tracy Morgan? Maybe they'll let Baldwin do Ballmer to make up. [30 Rock]

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<![CDATA[So What's Up With the iPhone Love on 30 Rock?]]> No one is better at the in-show product placement—an increasingly necessary evil in the business—than 30 Rock. But while most of them are obvious—McFlurries, anyone?—Liz and Jack's iPhones have us confused.


The Office/30 Rock hour is already an iFest—you can expect at least one App Store commercial to hit during each show almost without fail. Apple's obviously hitting a demographic sweetspot here, which lends a certain feel of suspicion to the serious iPhone placement in the last few episodes. Jack and Liz both are constantly showing photos to people on their iPhones, and even the Generalissimo gets to use one.

The kicker is that without fail, the tongue-in-cheek (but still for real money) product placements from the likes of Snapple, McDonalds or SoyJoy always get some kind of official mention in the credits, as you can see. But there's nary a mention of Apple. Some have spotted Apple shout-outs in episodes downloaded on iTunes, but there aren't any on the regular broadcast or on Hulu. This could be completely unrelated to the placement, since it's found on Apple's turf already.

So what do you guys think? An elaborate, somewhat covert and guerrilla marketing tactic? A sign that some of the smartest people on TV right now have similarly smart taste in phones? You tell us, and be on the lookout for an iPlacement tonight. [Shouts to our friends at Defamer for being on the same page]

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<![CDATA[NBC Streaming Full Episodes of 30 Rock and the Office to iPhones (for Free, No Ads!)]]> Even though there's no love lost between NBC and iTunes, that doesn't mean NBC doesn't love you! At least if you've got an iPhone or iPod touch. They're streaming full episodes of 30 Rock and The Office to iPhones (and touches) in QuickTime, for free, with NO ads. They work, nicely, but the major catch is that if you exit Safari, you've gotta re-DL all over again, and the files are huge, so is this Wi-Fi only, really. This looks weird for NBC, but it's really not.

They're putting their shows out online in a million different ways (you can even download 30 Rock, The Office, Conan and Leno direct to your desktop now) and more than happy to pipe 'em to you, as long as it's in a controlled sandbox of some sort. NBC Direct requires a walled-garden player install with loads of DRM, and they wanted copyright controls from Apple and Microsoft to give just two examples, not to mention Hulu. It's sorta surprising that the QuickTime feed for iPhone is unprotected, but theoretically it's restricted to two devices. You know, if they'd just relax a bit, overall, they'd be in a good place online. [Silicon Alley Insider, Thanks Peter!]

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<![CDATA[NBC Jumps Into SanDisk's Fanfare TV Download Service]]> Though you can no longer buy episodes of "The Office," "Heroes" or "30 Rock" on iTunes, you will be able to purchase them in January from SanDisk's Fanfare service. Of course, if you recall, you can't download the shows to your computer. You will have to watch them on the $100 to $150 SanDisk Sansa TakeTV, which has some sluggish controls and video quality that isn't exactly hot. I'm stoked that SanDisk scored NBC because I want to see where Fanfare can go, but this sort of bush-league alliance, forged in flagrant defiance of its former friend Apple, makes NBC-Universal look like some kind of slutty ex. [Reuters]

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<![CDATA[Verizon Responds to 30 Rock Nut Shot]]> Anyone who watched last week's episode of 30 Rock had to have noticed when, after characters on the show praised Verizon Wireless service, Tina Fey turned abruptly to the camera and asked, "Can we have our money now?" It was...harsh to say the least...but just harsh enough to make the 30 Rock watchers at home laugh at the ad instead of becoming annoyed by its intrusion. In short, it was a little piece of genius.

Still, many of us wondered if Verizon saw the shot coming ahead of time. Here's what the company (Lou Rossi, director of media and sponsorships) has had to say about the ad:

We talk with NBC on a consistent basis about opportunities...We had engaged them to think about some ways we could help increase our presence in the marketplace, and they came back to us with the '30 Rock'-specific opportunity.
And then they added.
But that Tina Fey is a total bitch.
OK, they might not have said that last part. And it's a good thing, because we don't have the time today to suit up with armor, ride our horse to New York and defend her honor. Tomorrow, maybe. reuters via textually]]]>
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