How Two Big Brand Boozes Are Moving Forward By Going Backward

Original recipes are one of those things coveted most in marketing. Remember how excited everyone was about Coca-Cola Classic after the New Coke fiasco? Well, sometimes spirits-makers want to get in on that action as well, whether that means a limited-edition release like Beefeater is doing with Burrough's Reserve, or… » 1/24/14 5:00pm 1/24/14 5:00pm

USB Absinthe Spoon Makes You Think It Has a Function

Here's the first cousin to the electric fork, the USB absinthe spoon. The makers of the prototype you see above are looking for volunteers to test this precision instrument, used to hold a sugar cube onto which you pour the bitterly awful-tasting absinthe to make it palatable. But what does USB have to do with it?… » 3/01/07 12:00pm 3/01/07 12:00pm