A Camera-Filled Soccer Ball Gives Fans a Dizzying View Of the Game

As the 2014 FIFA World Cup approaches, its official sponsor Adidas has customized one of its new Brazuca soccer balls, turning it into "the Brazucam," which provides 360-degree views of all the action on field—from the field. It might no longer be considered as suitable for regulation play, but it's as close to… » 4/03/14 9:40am 4/03/14 9:40am

Adidas Springblade: Shoes with Actual Springs Might Be a Good Idea?

Adidas has another new running shoe, this one even more divergent than its Boost shoe and its new foam. It's a bunch of springs, basically, strapped to your foot. And it sort of makes a lot of sense. » 6/24/13 5:43pm 6/24/13 5:43pm

Nike and Adidas Are 3D Printing Prototypes At "Impossible" Speeds

It shouldn't come as a surprise that 3D printers are helping shoe manufacturers accelerate the prototyping of new shoes. But just how big is that impact? The Financial Times reports that both Nike and Adidas are embracing the semi-new technology and churning out prototypes at "previously impossible" speeds. » 6/10/13 5:08pm 6/10/13 5:08pm

Adidas's New Smart Soccer Ball Tells You Everything About Your Kicks

Tech in sports typically revolves around maximizing performance in some nebulous and difficult-to-fact-check way. But Adidas has been doing some very cool stuff, like MiCoach biometric tracking, and now it's got something new and actually kind of great in theory: a soccer ball that tells you what its doing. » 5/24/13 5:30pm 5/24/13 5:30pm

Adidas Energy Boost Running Shoes Review: For Once, New Shoes That…

Adidas isn't the first company you think of when you think running. But its new Energy Boost shoes are getting a lot of hype. "Breakthrough for running shoes," they say. Big claims, but surprisingly, backed up by the performance. » 3/27/13 12:00pm 3/27/13 12:00pm

Adidas Energy Running: The Next Great Running Innovation, Or the Next…

Running shoes are a touchy subject. Some people like minimal cushioning to promote good form, others prefer something more engineered. Adidas's new Energy Running push comes down on the latter side of the argument in an impressive way. Maybe even too impressive. » 2/13/13 11:48am 2/13/13 11:48am

Dying a Single Shirt With CO2 Saves 25 Liters of Water

The simple act of turning a shirt from white to blue—or any color—requires 25 liters of water and enough harmful chemicals that every clothing manufacturer should be looking for safer methods. Like this fantastic CO2-based DryDye technology that Adidas has started using which doesn't require a single drop of H2O. » 8/02/12 3:40pm 8/02/12 3:40pm

The Future of Watching Sports: A View Inside A Pro Athlete's Body

Increasingly, the image of a "sports nerd" is a pasty weakling with a laptop and a spreadsheet. It's Moneyball's fault, or something. But for more fluid sports like soccer, deep statistical analysis has proven challenging. Not anymore. Adidas is tracking every movement of every player in the MLS—and soon, maybe all of… » 7/19/12 2:00pm 7/19/12 2:00pm