NASA reveals why new World Cup 2014 ball is so much better than 2010's

Every four years there is a new World Cup ball and players have to adapt to its new behavior due to changes on its aerodynamic properties. Players hated the 2010 ball—Jabulani—for its unpredictable moves. Has the new 2014 ball—Brazuca—solved these problems? NASA has the answer. » 6/12/14 4:39pm 6/12/14 4:39pm

A Camera-Filled Soccer Ball Gives Fans a Dizzying View Of the Game

As the 2014 FIFA World Cup approaches, its official sponsor Adidas has customized one of its new Brazuca soccer balls, turning it into "the Brazucam," which provides 360-degree views of all the action on field—from the field. It might no longer be considered as suitable for regulation play, but it's as close to… » 4/03/14 9:40am 4/03/14 9:40am

Nike and Adidas Are 3D Printing Prototypes At "Impossible" Speeds

It shouldn't come as a surprise that 3D printers are helping shoe manufacturers accelerate the prototyping of new shoes. But just how big is that impact? The Financial Times reports that both Nike and Adidas are embracing the semi-new technology and churning out prototypes at "previously impossible" speeds. » 6/10/13 5:08pm 6/10/13 5:08pm

Adidas's New Smart Soccer Ball Tells You Everything About Your Kicks

Tech in sports typically revolves around maximizing performance in some nebulous and difficult-to-fact-check way. But Adidas has been doing some very cool stuff, like MiCoach biometric tracking, and now it's got something new and actually kind of great in theory: a soccer ball that tells you what its doing. » 5/24/13 5:30pm 5/24/13 5:30pm

Dying a Single Shirt With CO2 Saves 25 Liters of Water

The simple act of turning a shirt from white to blue—or any color—requires 25 liters of water and enough harmful chemicals that every clothing manufacturer should be looking for safer methods. Like this fantastic CO2-based DryDye technology that Adidas has started using which doesn't require a single drop of H2O. » 8/02/12 3:40pm 8/02/12 3:40pm