Adidas' New Star Wars Sneaks Will Make You Wish You Were a Kid Again

There always seems to be a steady stream of Star Wars merchandise hitting stores, but with a new film on the horizon in 2015, the Disney marketing machine is quickly ramping up to overdrive. Even Adidas wants in on the action with its upcoming Star Wars Originals collection that includes these wonderful Vader kicks.… »12/26/14 3:25pm12/26/14 3:25pm

NASA reveals why new World Cup 2014 ball is so much better than 2010's

Every four years there is a new World Cup ball and players have to adapt to its new behavior due to changes on its aerodynamic properties. Players hated the 2010 ball—Jabulani—for its unpredictable moves. Has the new 2014 ball—Brazuca—solved these problems? NASA has the answer. »6/12/14 4:39pm6/12/14 4:39pm

A Camera-Filled Soccer Ball Gives Fans a Dizzying View Of the Game

As the 2014 FIFA World Cup approaches, its official sponsor Adidas has customized one of its new Brazuca soccer balls, turning it into "the Brazucam," which provides 360-degree views of all the action on field—from the field. It might no longer be considered as suitable for regulation play, but it's as close to… »4/03/14 9:40am4/03/14 9:40am