<![CDATA[Gizmodo: Ads]]> http://cache.gawker.com/assets/base/img/thumbs140x140/gizmodo.com.png <![CDATA[Gizmodo: Ads]]> http://gizmodo.com/tag/ads http://gizmodo.com/tag/ads <![CDATA[ NEC's Minority Report-Style Display Tailors Adverts For You (Verdict: Frankenads) ]]> It may be tired to bring up Minority Report, but remember the scenes in the movie where our hero gets bothered by interactive targeted advertising wherever he goes? Thanks to dear ol' NEC, this nightmare of advert pestering may really be in our future: its new ad display panel watches its watchers with a camera, then tailors the adverts to the audience. The 50-inch plasma's camera and software doesn't quite go so far as identifying specific people, but it does guess at age and sex and then offers you the chance to grab data on the products wirelessly to a cellphone. It'll be demoed at Fuji Television's festival in Tokyo: go along and see how irritating (or not) the future of advertising may be, if you're interested. [Times of India via Dvice]

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Tue, 22 Jul 2008 09:45:00 EDT Kit Eaton http://gizmodo.com/index.php?op=postcommentfeed&postId=5027653&view=rss&microfeed=true
<![CDATA[ Microsoft's "Vista Doesn't Suck" Ad Campaign Thinks Everyone Remembers The 15th Century ]]> Either that or their agency just really loves Thomas Friedman. Anyhow, Microsoft's $300 million campaign to return fire after Apple's "Mac vs. PC" ads with our buddy John Hodgman—which, like it or not, were a wildly successful campaign and definitely helped shape the public's perception of Vista—has begun with this image from microsoft.com, comparing the potential realization that Vista doesn't suck to the debunking of the flat earth theory. It took a bold voyage to the New World by one Christopher Columbus to change everyone's mind on the first one—but Microsoft is hoping a little ad campaign will do the trick to clean up the gross misconception the public (and tons of Windows users) seem to have about Vista.

It makes sense that Microsoft is going for a more conceptual ad here, rather than tick off a list of everything that people should perceive Vista is good at (they already do that on the page the ad points to). I can think of a lot of other future installments, like "At one point, everyone thought witches walked among us" or "At one point, people thought they could turn lead into gold," or "At one point, people thought that it was a good idea to shit into ditches alongside the city streets." The campaign basically writes itself—why don't you guys give is a whirl. [ZDNet via CrunchGear]

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Tue, 22 Jul 2008 09:30:57 EDT John Mahoney http://gizmodo.com/index.php?op=postcommentfeed&postId=5027647&view=rss&microfeed=true
<![CDATA[ Medialets Ad Network First For iPhone Platform, Will Throw Ads Into Free Apps ]]> There are already a ton of free apps in the store (134 to be exact), but ad startup Medialets is hoping to increase that number by providing a platform-wide ad network so developers can easily launch ad-supported free apps. Revenue will be split between devs and Medialets, with none apparently going to Apple (MobileBurn is reporting that Medialets's CEO is buds with Jobs from the NEXT days and has the capo's blessing) . Nobody has quite figured out the mobile advertising game on a large enough scale to do anything big, and having your pretty iPhone apps marred with Busted T's creative might be less than ideal, so it will be interesting to see how many developers jump aboard. [Medialets via MobileBurn]

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Thu, 10 Jul 2008 09:09:00 EDT John Mahoney http://gizmodo.com/index.php?op=postcommentfeed&postId=5023767&view=rss&microfeed=true
<![CDATA[ US Cellular Ad Tries Really Hard to Make Yapping On Your Phone in Public a Beautiful Thing ]]> According to this US Cellular ad, when you talk on your phone in public, flowers fly out of every one of your puckered orifices, you stop disappointing everyone in all of your personal relationships, and every stranger around you suddenly sees you as King Brilliant of Mount Saint Awesome. According to my personal observations, when you use your cellphone in public you turn into a self-centered jackass that everybody wants to punch in the face. Which is more accurate? You be the judge. [Gawker]

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Thu, 26 Jun 2008 16:40:00 EDT Adam Frucci http://gizmodo.com/index.php?op=postcommentfeed&postId=5019992&view=rss&microfeed=true
<![CDATA[ Gotham City Has a Bigger Problem Than Joker or Two Face - It Has Comcast ]]> Hasn't Gotham suffered enough? First that huge depression, then deranged lunatics trying to kill everyone in the city via gas, then a prison break, then this dude dressed up as a joker. And now they have to use COMCAST INTERNET? The humanity! Can't Bruce Wayne do anything about this? He can buy them out and put in people who can actually get our connections installed within a month of ordering it. Maybe this libelous expose on his recent comings and goings will get Wayne in motion. (Seriously though, this is a pretty fun recap for people who haven't seen, or forgot what happened in the first movie.) [Gotham Cable News]

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Wed, 25 Jun 2008 13:00:00 EDT Jason Chen http://gizmodo.com/index.php?op=postcommentfeed&postId=5019573&view=rss&microfeed=true
<![CDATA[ Bad Tech Ads: Cisco ]]> Wherever this place is, Cisco, we never want to live here. Or visit. Or accidentally drive through on the way to work. [As seen on Crunch]

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Sat, 21 Jun 2008 16:00:00 EDT Jason Chen http://gizmodo.com/index.php?op=postcommentfeed&postId=5018472&view=rss&microfeed=true
<![CDATA[ LG Secret Ad Dabbles In Softcore Porn, Oediposity ]]> Some may see LG's latest ad for their LG Secret phone as about as tasteful as softcore porn, with none of the subtleties. We disagree. We'd like to see LG go down this road with all of their products. Especially that Scarlet TV. Just one note from us though: You might want to tone down the Oedipal content a little bit in the future. See the slightly NSFW video after the jump.

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Wed, 18 Jun 2008 13:10:00 EDT Jason Chen http://gizmodo.com/index.php?op=postcommentfeed&postId=5017605&view=rss&microfeed=true
<![CDATA[ Leica Ad Pixelates Man's Best Friend ]]> In one of the cleverer advertisements we've seen of late, Leica is proposing that you "see it in more detail" with their D-Lux 3 by placing a pixelated dog in various real world scenes. It's a strangely effective technique, but we can't believe that someone would be so cruel to do that to a dog. Shame on you, Leica. Bad! Bad!

Seriously though, from what other shots reveal, the assembly process took hours of precise supergluing:

By the ad firm Philipp und Keuntje. [cominucadores via Core77]

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Thu, 12 Jun 2008 11:40:00 EDT Mark Wilson http://gizmodo.com/index.php?op=postcommentfeed&postId=5015820&view=rss&microfeed=true
<![CDATA[ iPhone 2 Advertisement Being Shot Today? ]]> I've got it on good authority that an iPhone ad is being shot today by a big name director. It's probably Apple's traditional ad agency, and the only thing that my source and I can't confirm is whether this is for iPhone 2 or the first gen. I'm guessing it's for the second generation given the scope of the ad's resources and the timing.

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Fri, 23 May 2008 10:30:00 EDT Brian Lam http://gizmodo.com/index.php?op=postcommentfeed&postId=392939&view=rss&microfeed=true
<![CDATA[ Music Vest Ad from the '80s is Probably the Pinnacle of Gadget Advertising ]]> Back in the year 1984, there was no Gizmodo to warn you away from lousy gadgets. Instead, you had to take your chances on products that you saw on TV. If you actually sent away $34.95 for one of these Music Vests after seeing the commercial, however, you get no sympathy from me. Although it does look like a sweet accessory for hanging out (read: break dancing). Hit the jump for this unbelievably amazing video.


[Boing Boing Gadgets]

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Wed, 21 May 2008 13:30:00 EDT Adam Frucci http://gizmodo.com/index.php?op=postcommentfeed&postId=392423&view=rss&microfeed=true
<![CDATA[ Charter to Sell Your Browsing History for Targeted Ads ]]> bigbrothercams.jpgIt's one thing when Google uses your search for boobs to deliver targeted ads for plastic surgeons in your area. It's another when your ISP uses deep-packet inspection to snoop on which sites you visit and for how long, and then essentially sells that data to advertisers for super-targeted. That's exactly what Charter is about to do, calling it an "enhanced online experience." Naturally, the program is opt-out, not opt-in, so you've gotta take the initiative to hang on to one last shred of privacy. And no, they're not passing on the money they're making off your browsing habits in the form of discounts. Oh, this better not migrate to other ISPs like pay-per-byte billing. [DSL Reports via Consumerist Photo via Getty]

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Tue, 13 May 2008 20:50:00 EDT matt buchanan http://gizmodo.com/index.php?op=postcommentfeed&postId=390123&view=rss&microfeed=true
<![CDATA[ Adam Sandler Whispers Sweet Nothings In Your Bluetooth Headset ]]> you_dont_mess_with_the_zohan.jpgI'm still a little undecided as to whether or not I'll be seeing Adam Sandler's You Don't Mess with the Zohan, but the movie is using a clever, tech-oriented marketing ploy that's definitely gotten me interested. Twenty-five Regal Entertainment theater lobbies will feature a decorated salon chair that when sat in (while wearing a Bluetooth headset) will beam 6 voicetones to the user's ear. We're not sure exactly what Adam Sandler's new character sounds like, but we're betting if you mix the characters of Adam Sandler Billy Madison, Adam Sandler Little Nicky, and Adam Sandler The Waterboy, you'll have a pretty close approximation. [press release via crave]

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Thu, 08 May 2008 20:00:00 EDT Mark Wilson http://gizmodo.com/index.php?op=postcommentfeed&postId=388663&view=rss&microfeed=true
<![CDATA[ HTC's First Big Ad Push Focuses on Fingering ]]> This is HTC's first big TV ad in the US. Rather than focus on their devices individually, HTC's going for a general "brand" awareness. Seeing as how they've previously marketed their phones under the four big providers' own names (AT&T TilT, T-Mobile MDA, Verizon 6700), it's a smart step in breaking away from their control. This particular ad, one of a few that will hit print and online outlets, is underwhelming. It wants compare the HTC Touch with the iPhone (implicitly), but if you've read any of the many reviews of the device, you'll see that it's nowhere near as usable. If we were HTC, we'd focus more on their slide-out QWERTY devices that are like Sidekicks, but for businessmen.

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Mon, 21 Apr 2008 20:30:00 EDT Jason Chen http://gizmodo.com/index.php?op=postcommentfeed&postId=382315&view=rss&microfeed=true
<![CDATA[ Funny...That Cloud Makes Me Want to Talk to My Doctor About Viagra ]]> Just when you thought advertising couldn't invade our lives any further, a new company has repurposed artificial snow-making machines to create "Flogo"—ads that look and float like clouds. Each Flogo is made using a mixture of soap-based foams and lighter-than-air gases pumped through a snow machine fitted with a computer designed stencil in the shape of the desired ad.

Flogos can be cranked out at the rate of one every 15 seconds and they can float for miles—making them a unique and appealing way for businesses to advertise. However, renting a machine doesn't come cheap. One day of cloud-making will set you back at least $2500. [Flogo via LiveScience]

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Thu, 17 Apr 2008 16:50:00 EDT Sean Fallon http://gizmodo.com/index.php?op=postcommentfeed&postId=381108&view=rss&microfeed=true
<![CDATA[ Sony "Foam City" Ad Turns Miami Into World's Biggest Bubble Bath ]]> In Sony's new "Foam City" ad, Miami becomes a soapy free-for-all when 120 million gallons of bubbles are unleashed in the streets. The world's largest foam machine was custom-built for the shoot, and pumped out over 500,000 gallons of foam per minute. The commercial is for Sony's cameras, and locals got Alpha DSLRs, Cyber-shots, and Handycams to shoot the experience. The amateur footage wasn't in the ad, but you will eventually be able to see it in an online gallery. While it follows the same urban pwnage theme of the Bravia ads—think clay bunnies and Superballs—we can't help but wonder, "Where's all the color?" See the making-of video after the jump. [Sony]

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Mon, 14 Apr 2008 19:00:00 EDT Benny Goldman http://gizmodo.com/index.php?op=postcommentfeed&postId=379666&view=rss&microfeed=true
<![CDATA[ Big Pussy Beats The Shit Out of a Printer in the Name of Low Ink Prices ]]> In a new spot for Kodak EasyShare printers, Vincent "Big Pussy" Pastore takes a cheap HP out to the docks and yells at it for conning him into buying high-priced ink, before giving it a beating-and-a-half, Office Space style. After sending the printer off to sleep with the fishes, he welcomes the new EasyShare to the family. It's a shame seeing the commercialization of all the goombahs since the Sopranos ended, but at least this one is filmed with some dignity; if I were Paulie Walnuts, I'd be looking for whoever put me up to that terrible Denny's ad and introduce their kneecaps to my baseball bat. [Kodak]

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Fri, 28 Mar 2008 14:00:00 EDT Benny Goldman http://gizmodo.com/index.php?op=postcommentfeed&postId=373463&view=rss&microfeed=true
<![CDATA[ Bad Vista "Reviews" from Apple's Latest Vista Sucks Ad Not Actually Reviews ]]> You'll probably be seeing Apple's newest "Vista Sucks, OS X Rules Your Face" ad, starring hilarious John Hodgman and perpetually besmirked Justin Long all over the web soon. Basically, the banner keeps pulling up bad Vista quotes as Hodgman hammers the emergency banner refresh, but neither of them are from actual reviews of Vista—even though that's what Hodgman calls them.

CNET's blurb about Vista being one of tech's "biggest blunders" is actually from an op-ed that Microsoft should dump the OS entirely, while the PC Mag snippet is the title of a column from January that proffers ways for Microsoft to start-over.

It's not a mind-blowing factual error to say the quotes are from reviews, or even that disingenuous—attack ads usually involve a roll in the mud—but it's worth pointing out there's a difference between a position and an actual review. Not to say that the spots aren't amusing—John Hodgman is a riot. Oh, and we're certain its debut the same week as Vista SP1's is a total coinky-dink. [TechEBlog]

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Sat, 22 Mar 2008 14:30:22 EDT matt buchanan http://gizmodo.com/index.php?op=postcommentfeed&postId=371016&view=rss&microfeed=true
<![CDATA[ Comcast Wants to Put a Camera in Your Cable Box ]]> eye.jpgBefore you start freaking out, hold on. They just wanna know who's in your living room. That's all. It's for a really cool features, really! When you turn on your TV, the box will recognize you and make recommendations or pull up shows in your profile. Still not sold? Well, if it detects kiddies in the room, parental controls will pop up to block naughty content. Oh yeah, and it'll serve up custom ads, just for you. Awesome-o, right? Well, don't get too excited, it's still in testing. [NewTeeVee]

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Tue, 18 Mar 2008 17:00:04 EDT matt buchanan http://gizmodo.com/index.php?op=postcommentfeed&postId=369379&view=rss&microfeed=true
<![CDATA[ People in the 1930s Sure Hated Their Dogs ]]> We thought that the dog doodie diaper was the worst pet gadget of all time, but it's been usurped in the hallowed tradition of pet owner stupidity. This advertisement starts with the lead "Dog Rides Comfortably in Sack..." and just gets worse from there.

Dog Rides Comfortably in Sack on Running Board

When you take your dog along for a ride, but prefer not having it inside the car, it can ride safely and comfortably in this sack, which is carried on the running board. The bottom of the sack is clamped to the running board and the top is fastened to the lower part of an open window with hooks, covered with small rubber tubing to prevent marring the car.

We just realized that the scene from National Lampoon's Vacation in which Clark Griswold finds he's dragged a dog to a tortuous death probably wasn't so funny after all. [modernmechanix via autoblog] ]]>
Mon, 17 Mar 2008 08:57:15 EDT Mark Wilson http://gizmodo.com/index.php?op=postcommentfeed&postId=368571&view=rss&microfeed=true
<![CDATA[ Michael Bay, Transformers and Giant Explosions Shill for Verizon FiOS ]]> Verizon's new FiOS ad is a splashy, big-budget popcorn flick compared to Time Warner's cheaper, low-fi satire spot. It even stars the king of big boom summer movies, Michael Bay, blowing a bunch of shit up and hanging out with Transformers, saying the word "awesome" a whole lot. Come to think of it, it's pretty much exactly like his movies, which you can pirate even faster with FiOS. Awesome! [Verizon]

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Thu, 14 Feb 2008 20:00:17 EST matt buchanan http://gizmodo.com/index.php?op=postcommentfeed&postId=356780&view=rss&microfeed=true
<![CDATA[ Escalator Ads Are the Most Awkward Way to Advertise ]]> Here's a creepy way to advertise a hair salon: stick the lower half of some guys face at the bottom of an escalator, and place various hairstyles on the stairs. As the escalator moves, said guy gets a new haircut with every stair that passes by. Creative? Yes, definitely. Unsettling? Oh, hell yes. It's at a mall in Mumbai, so it's not like I'm going to be forced to see it anytime soon, but if there's anything America likes it's slapping advertisements on every surface available, so don't be surprised if you start seeing crap like this in malls and airports in the near future. Check out a shot of the full escalator with all its haircuts after the jump.

juicesalon_ambient_descr3.jpg [Communicadores via NotCot.org]

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Thu, 14 Feb 2008 13:30:04 EST Adam Frucci http://gizmodo.com/index.php?op=postcommentfeed&postId=356531&view=rss&microfeed=true
<![CDATA[ Time Warner Says Verizon Is a Constipated Gay Man with Magic Fingers ]]>
This Time Warner ad taking on Verizon FiOS is so ludicrously hilarious it almost does make want to sign up with Time Warner. In the spot, Verizon is a constipated (wait for it), overly enthusiastic gay-coded dude with magic fingers shooting red lightning and flying Vs (for Verizon!), touting "THE FIBER." It's so ridiculous it almost seems fake.

Sure, Time Warner might have been using "fiber optics for over a decade" but can you get disgusting bandwidth through them? Not yet. Also, hello irony, Time Warner is the company trialing pay-per-byte internet. Sign me up! Actually, I would like a bowl of cereal right now. I love cereal. Mmm. Verizon says it's soggy cereal, though. I like mine of kind of soft, depending on the brand, but not soggy. [Consumerist]

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Fri, 08 Feb 2008 12:40:21 EST matt buchanan http://gizmodo.com/index.php?op=postcommentfeed&postId=354332&view=rss&microfeed=true
<![CDATA[ How to Revive HD DVD: A $2.7 Million Super Bowl Ad! ]]> peterhddvd.jpgResuscitate an Ailing Format for Dummies. Step 1: Deny you're sick. Step 2: Fire Sale! Step 3: Profit Buy a 30-second Super Bowl spot for $2.7 million. Step 4: Profit.

Interestingly, the Blu-ray ballers won't be posting their own spot since they weren't able to cobble one together in time. Instead, they just offered this barb from BDA chair Andy Parsons: "Running a Super Bowl ad is not likely to convince consumers that HD DVD will win the format war." Pointy! [TG Daily]

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Mon, 28 Jan 2008 13:05:32 EST matt buchanan http://gizmodo.com/index.php?op=postcommentfeed&postId=349705&view=rss&microfeed=true
<![CDATA[ Microsoft's Patent Prevents You From Skipping Ads With DRM ]]> Fantastic. Not only are people trying to stop you from skipping ads on your DVR, Microsoft's patent will stop you from skipping ads on video you watch on your computer. The technique uses DRM to prevent any sort of playback until you watched the appropriate number of ads, and would essentially allow content providers like NBC or other networks to place their shows online and make sure they get their ad time's worth. Although we're in favor of any method that would get more people to put shows online, the fact of the matter is we're used to skipping over commercials via our DVRs anyway. To BitTorrent we go. [Patent via Electronista - Image courtesy Geekpedia]

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Fri, 21 Dec 2007 15:20:53 EST Jason Chen http://gizmodo.com/index.php?op=postcommentfeed&postId=336887&view=rss&microfeed=true
<![CDATA[ Norton Fighter, Symantec's Awesome Japanese Ad Mascot, is Back ]]>
You may have seen the first Japanese Norton 360 commercial featuring the Ultraman-esque Norton Fighter mascot a few months back. Now, Symantec has made what amounts to a full-length tokusatsu episode featuring the guy, and man is it great.

While the first go-round pretty much looked like a few dudes running around Tokyo with a Handycam, this new release's production value has upped considerably—complete with faux-vintage film grain look and a kickin' soundtrack. We've also got a cute maid from a maid cafe, spam puns, an evil botnet named Botlas and a stunning Akihabara nerd attack! I won't ruin the rest for you—check out part two below. My hat's off to whoever Symantec is using for this ad campaign. Bravo. Now if only their software was as svelte as the yellow-suited future ninja they have advertising it.


[via Japan Probe]

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Thu, 06 Dec 2007 20:42:18 EST dango http://gizmodo.com/index.php?op=postcommentfeed&postId=331088&view=rss&microfeed=true
<![CDATA[ European PlayStation 3 Ad Actually Makes Sense ]]> Ditching the whole crazy people in a motel motif that dominated Sony Europe's first year of PS3 marketing, SCEE's gone and made a commercial that shows off what the PS3 can do and entertains at the same time. It wasn't easy, but we think firing off the employees that were shooting up during work hours was a good start. Save that crap for your own time. [Crunchgear]

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Thu, 06 Dec 2007 12:44:37 EST Jason Chen http://gizmodo.com/index.php?op=postcommentfeed&postId=330845&view=rss&microfeed=true
<![CDATA[ The Top 5 iPhone Ad Parody Videos ]]>
Those man on the street iPhone commercials have inspired a lot of parodies, partially because they're so easy to replicate. SNL did a couple of amusing ones of their own, but YouTube is full of amateur parodies that are just as funny as the ones the pros made. I went through them and picked five of my favorites of the bunch. That one above was made by a guy who was mugged and beat up in Brooklyn for his iPod Touch. When he got home that night, he made that parody video. Yeah, that's the first thing I'd do after getting my ass kicked as well. Hit the jump for four more quality parodies.





[via 1, 2, 3, 4, 5]

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Fri, 30 Nov 2007 16:00:00 EST Adam Frucci http://gizmodo.com/index.php?op=postcommentfeed&postId=328646&view=rss&microfeed=true
<![CDATA[ Concept iMac Commercial is Old Navy Meets Apple ]]> This concept iMac holiday commercial was made by Ragus Media's Mark Richardson. While this may appear to be the product of a lot of patience and a very long power strip, Richardson informs us that each of the shots is actually a still rendered in Maya, taking about 8 hours a pop. Then light effects were added in after with Maxwell Render, which could be manipulated in real time on the production system, a quad core Mac Pro. Given the complexity of the light animations, that's pretty damn impressive. As for the spot, it really cracked us up—the love child of the star-crossed Apple iMac and $3.99 Old Navy sweater. [ragusmedia]

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Sat, 24 Nov 2007 13:30:54 EST Mark Wilson http://gizmodo.com/index.php?op=postcommentfeed&postId=326076&view=rss&microfeed=true
<![CDATA[ iPod Commercials Give Star Power ]]> It's one thing to have your song play on TV during some random commercial. And it's an entirely different thing to have that song play during a commercial for the world's most successful music player. Take these two recent Apple commercial success stories: both bands see tremendous growth almost overnight after premiering in the famous iPod spots:

Band: CSS
Song: Music is My Hot, Hot Sex
Commercial: iPod Touch
Numbers: 340 copies per week ballooned to 2,000 in the first week since the commercial release. It's also number 15 on iTunes and 5 on iTunes ringtones. And the song has broken into the Pop 100 chart.

Band: Feist
Song: 1234
Commercial: 3 gen iPod Nano
Numbers: Feist originally debuted strong, but averaged around 6,000/week. Then in the weeks following the Nano campaign, sales grew to 14,000 first week, 19,000 the second, 28,000 the third and 20,000 the fourth. It was a first month bonus of nearly 60,000 sales and cumulative bonus of about 130,000.

Now to get my demo tape on stage at the next keynote... [sfgate]
Photo by Brett Rogers (http://www.beatcanvas.com)

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Sat, 24 Nov 2007 10:36:10 EST Mark Wilson http://gizmodo.com/index.php?op=postcommentfeed&postId=326071&view=rss&microfeed=true
<![CDATA[ New Mac Ads; Same Gags, Still Funny ]]> Apple has just dropped three new commercials in the Get a Mac series. The adverts have the same old Mac Vs. PC theme, but they are still funny. Plus, no one has shouted us down for being fanboys for at least four posts straight. That, quite frankly, is unacceptable. So, here we are showing some Apple love and giving their new shoots some space. Truth be told, Mac and PC are both such douches, we don't really want to own either, but hell, they do make us chuckle. Jump in for two more.

We see what is so appealing about Ubuntu; it lives the trouble free life. We just can't stand this rivalry, it makes our hearts hurt. Who are we kidding? We love it. "Ask not what Vista can do for you, ask what you can buy for Vista." Classic.

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Mon, 12 Nov 2007 05:00:00 EST Haroon Malik http://gizmodo.com/index.php?op=postcommentfeed&postId=321427&view=rss&microfeed=true
<![CDATA[ New Guinness Rube Goldberg Ad Directed by Bravia 'Bouncing Balls' Creator ]]> This new Guinness ad, airing for the first time tonight in the UK and shot over the course of a week in a village in Argentina, features a sweet Rube Goldberg contraption made out of everything from dominoes to old cars to flaming bales of hay. Apparently sequences of it were shot upwards of 15 times, so it probably wasn't a true Rube Goldberg contraption from start to finish, but that doesn't make it any less cool. It was directed by Nicolai Fuglsig, the brains behind Sony's iconic "bouncing balls" Bravia ad. Dude sure knows how to make a commercial, no? [Telegraph via Boing Boing]

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Fri, 09 Nov 2007 09:46:20 EST Adam Frucci http://gizmodo.com/index.php?op=postcommentfeed&postId=320849&view=rss&microfeed=true
<![CDATA[ Sling Media to Show Ads Over Slingplayer? ]]> Based on the information contained in a Sling Media patent, it may be possible for the company to send you ads over their popular Slingbox media players. Specifically, it would be possible to send ads to the user's computer, display ads in fromt or behind the media stream, ads may be sent through a phone call, fax, traditional mail, or displayed through a text ticker at the bottom of the program content —among other methods.

The patent goes into quite a bit of detail on the subject, but it is important to note that as far as anyone knows, Sling Media has not made any plans to use this technology. The patent simply illustrates that they could if they chose to do so —although it would probably be akin to suicide. [Patent Application via Sling Community]

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Fri, 02 Nov 2007 19:12:05 EDT Sean Fallon http://gizmodo.com/index.php?op=postcommentfeed&postId=318494&view=rss&microfeed=true
<![CDATA[ Smellivision Ads, Coming to Billboards ]]> The prospect of smellivision has intrigued Man since he was enjoying the earthy scent of dinosaur cooking over an open flame, wishing He could exploit its musk to sell more dinoburgers. At long last, NTT Communications is incorporating smells into their digital signs. Using one billboard (OK, LCD display) as an experiment this month, visitors of the Tokyo JR train line will get to see beer and smell delicious oranges.

No, it's not what we had in mind either. The sign's smells will change throughout the day, emitting lemon in the afternoon and "woody" aromas at night. The bottles of chemicals are used in various recipes to create the smells, which are ultrasonically sprayed across a 5,400-square-foot area. The sign can gather updated scents through an auto web download. And for the ambitious hacker, we're guessing some nasty pranks could be programmed for unintentional public consumption. [press release via pinktentacle]

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Thu, 18 Oct 2007 10:53:53 EDT Mark Wilson http://gizmodo.com/index.php?op=postcommentfeed&postId=312371&view=rss&microfeed=true
<![CDATA[ Sony Bravia Ad Covers Pyramid in String ]]> This Sony Bravia ad that aired in Egypt may or may not "take inspiration" from an uncredited artist (we haven't checked), but it is quite neat. Not to spoil the ending for you (it gets covered in string!) but, well, a pyramid gets covered in string. If actual Sony Bravia refresh rates were this bad, we'd go pick up a book or something. Nah, who are we kidding. [Adsoftheworld]

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Mon, 15 Oct 2007 14:30:48 EDT Jason Chen http://gizmodo.com/index.php?op=postcommentfeed&postId=310992&view=rss&microfeed=true
<![CDATA[ Sony Responds to Bravia Ad Rip Off Allegations/Proof ]]> Despite the fact that the ad agency and studio Sony hired to create their bunny Bravia ad, Fallon and Passion Pictures, clearly and blatantly ripped off LA-based artists Kozyndan, it's standing behind them and denying that anything dickish was done.

Basically, Passion Pictures got in touch with Kozyndan two years ago about working with them, asking for samples to be sent in. They sent Passion a bunch of stuff, including the bunny panorama that was clearly ripped off, and never heard from them again. Then, lo and behold, they then went ahead and made the ad without paying them or crediting them at all. The excuse? Well… there really isn't much of one, other than claiming that the creative-types came up with the idea on their own, somehow forgetting the submissions they previously received. Right. Here's the full statement from Sony:

'There is suggestion that there is a similarity between an illustration by Kozyndan and the new Sony BRAVIA 'Play-Doh' advert. Sony would like to stress that the advert conception, creative and final animation is not based on any pre-existing artwork.

Sony Europe, its agency Fallon, production company Gorgeous, and animation company Passion Pictures, assert that the wave, whale and bunnies were arrived at without reference to these artists. In the original script, the rabbits were one of many creatures to cavort around a cityscape. In fact, the location was only finalised shortly before the shoot. The final creative, led by Juan Cabral at Fallon and director Frank Budgen at Gorgeous, was chosen to champion the brand and best reflect 'colour.like.no.other'. Sony enjoys working with experienced and talented creatives and all involvement in a campaign is always credited.'

[Gadget Lab] ]]>
Thu, 11 Oct 2007 12:00:00 EDT Adam Frucci http://gizmodo.com/index.php?op=postcommentfeed&postId=309716&view=rss&microfeed=true
<![CDATA[ Symantec Advertises Norton 360 Antivirus in Japan With Ultraman-esque Character ]]> We're not passing any judgment on Symantec's Japanese advertising campaign where they take an Ultraman-like character and have it beat up several black "virus" characters on the street to hype their Norton 360 product. Why? Because it's actually pretty awesome. Way more awesome than the crappy anti-virus ads we get here in the US, which lack distinct a "men on the street screwing with people" vibe. Even if it's slightly and subtly touching on Japanese racism to have a yellow-colored man beating up a bunch of black-colored men. We still approve (minus the racism part). [Norton Fighter via Japan Probe]

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Thu, 04 Oct 2007 14:33:23 EDT Jason Chen http://gizmodo.com/index.php?op=postcommentfeed&postId=307199&view=rss&microfeed=true
<![CDATA[ Sony Bravia Ad Showcases Mick, Keef and a Tsunami of Bunnies ]]> Our Jesus will be a happy bunny. The new Bravia ad from Sony has one of his favorite tracks ever: The Stones' She's A Rainbow. I'm happy because there's a giant rabbit made out of Play-Doh, and New Yorkers are happy because— well, it never pays to be typecast, does it? [Sony Bravia via Media Guardian]

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Thu, 04 Oct 2007 09:35:14 EDT AddyDugdale http://gizmodo.com/index.php?op=postcommentfeed&postId=306942&view=rss&microfeed=true
<![CDATA[ Renault's Auto Ballet of Destruction ]]> The slo-mo car ballet has been an effective advertising technique for years, but you don't often see those synchronized cars crashing into each other. Not so in this German Renault commercial, which builds up to some pretty spectacular wrecks. I don't speak German, so I don't know what it says at the end, but I assume it's something like "Our cars look awesome when they crash." [Neatorama and Jalopnik]

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Fri, 28 Sep 2007 14:15:00 EDT Adam Frucci http://gizmodo.com/index.php?op=postcommentfeed&postId=304937&view=rss&microfeed=true
<![CDATA[ Michel Gondry's RAZR2 Ad ]]> We last saw Gondry working his craft for HP's money, but now he's taken his weirdly fluid visuals and made a 60-second spot for the Moto RAZR 2 as well. If you're a Gondry fan, you'll be sure to enjoy the fact that he takes a boring spec sheet and turns it into a subtle, but interesting montage of cellphone features. I'd like to see the director work his magic selling Windows Vista Service Pack 1 in a similar manner. [Super Punch via Neatorama]

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Wed, 26 Sep 2007 16:00:11 EDT Jason Chen http://gizmodo.com/index.php?op=postcommentfeed&postId=304038&view=rss&microfeed=true
<![CDATA[ Interactive 3D Ad Dresses Supermodel For All Of Your Shopping Needs ]]> Japan is fitting up (ha ha!) for a new type of advertisement called "Anne's Fitting Show." According to the guys over at Pink Tentacle, the ad uses a 3D holographic image of Japanese supermodel Anne Watanabe in World's "Untitled" brand clothing and allows stores to customize between 4 different situations that Anne would dress up for.

The situations — Date, Work, Party and Holiday — will have 12 different arrangements that can be mixed and matched to create the perfect style for each occasion. The futuristic ad has already been placed in the first floor of the Takashimaya department store in Shinjuku and is, supposedly, the first of its kind in the fashion industry. And no, "naked" is not a fashion style — not yet anyway. [SankeiWeb via Pink Tentacle]

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Thu, 20 Sep 2007 21:45:07 EDT ybaranovsky http://gizmodo.com/index.php?op=postcommentfeed&postId=302196&view=rss&microfeed=true