By Mexican ad agency Diagonal, this new series of posters are part of Sony's latest, slightly less esoteric branding initiative for the PS3 in which the console actually does things rather than, I dunno, whatever we call this (NSFW) or even this.

I'm not sure the ads are completely clear to those who don't know the PS3's function set to begin with, and frankly, I prefer watching 30 seconds of art to a spokesperson listing a product's merits. But then again, I'm not a Sony shareholder. [Ads of the World via PS3 Maven]

Ok, maybe the part about this commercial being catchy isn't such a great thing. Excuse me while I crawl back under a rock where I'm safe from things like this seasonal torture. [Thanks, OMG! Ponies!]

The heyday is now for hand models. In the wild, wacky, [and] wonderful world of hand models, there's definitely been an uptick.

Danielle is the founder of the Parts Models agency, where companies have been going to hire body parts since 1986. She says that there has been a sharp increase in demand for hand models due to the increase in the number of handheld gadgets. Ashly Covington, a hand model herself, agrees:

More tech, more tech! The more new phones, computers, and videogames they come up with, the more work for us hand models.

[Newsweek]

Maybe I'm just so enamored with this commercial because my home smells of freshly baking cookies or maybe it's a general adoration for alternate versions of "The Twelve Days of Christmas," but I just think it's a lovely Christmas greeting from Apple. Even if the voiceover guy doesn't really sing. [TUAW]

Send your best entries to me at contests@gizmodo.com with One Letter in the subject line. Save your files as JPGs or GIFs, and use a FirstnameLastname.jpg naming convention using whatever name you want to be credited with. Send your work to me by next Tuesday morning, and I'll pick three top winners and show off the rest of the best in our Gallery of Champions. Get to it!

Droid Does

Verizon's Droid commercials haven't been around very long, but I already keep seeing various combination of "iDon't" and "Droid does" being incorporated into everything from tweets to articles. (Hell, even we couldn't resist it once or twice.)

I can sort of forgive occurrences of the tagline slipping into reviews or posts about the actual gadget, but several days ago I found myself overhearing a fellow practically reciting the first Droid commercial to mock his buddy's iPhone preference. I seriously hope that I was in some sort of bizarro coffee shop or that maybe this guy was just an oddity. Please just skip this tagline, because I assure you: That guy sounded like a complete asshole.

There's an App for That

C'mon. Be honest. How often have you slipped this gem of a tagline into a comment? And how often have you groaned or rolled your eyes because you saw someone else remark that there is in fact an app for that? It was barely funny the first few times, but at this point even your grandma is using it and that oughta tell you something.

And no, changing a word doesn't make you sound like less of an asshole.

Think Different

Once upon a time, Apple's "Think Different" commercial made me smile at its cleverness. Then I saw the commercial a second time and I cringed. It's actually kinda cheesy and the tagline isn't much better. No matter what the concept behind it is, it basically feels like it's a nicely cut down version of the trite and overused "think outside of the box" and hearing it used feels just as irritating.

Can You Hear Me Now?

Unless you're genuinely wondering if the person you're talking to can hear you, there's no way to not sound like an asshole when using the "Can you hear me now?" tagline. Not even in an ironic look-at-me-I'm-so-cool-that-I-can-say-this-to-mock-it way.

Besides, while I'm certain that he's a nice fellow, do you really want to associate yourself with the slightly dorky-looking Verizon Guy?

It Keeps Going, and Going, and Going...

Last weekend I asked a friend how her date went. She remarked that he was like an Energizer bunny. And, as she thought I was confused by the expression, she continued to explain that he "kept going, and going, and going..." and it took me quite some willpower to not break down in tears on the spot. Someone so clever and lovely insisted on using a reference and a tagline so incredibly cliched that I'd initially thought I'd heard wrong. Please. Think of a better description for these things. (Especially since it's probably inaccurate in that scenario since hardly gentlemen really manage to keep up with that darned bunny rabbit.)

Where Do You Want to Go Today?

Oh, as much as Microsoft's good old "where do you want to go today?" annoys me, I actually crave to hear it sometimes. Such as in place of that grunt and nod I get from cab drivers. As with the "can you hear me now?" tagline, this one should only be used when you mean it literally and aren't attempting to make an allusion to the commercial.

Intel Inside

I've seen "baby inside," "beauty inside," "goddess inside," "whiskey inside," and who-knows-what-else inside tshirts, bumper stickers, and undies. Unless I'm seriously mistaken, those are spin-offs to the ancient "Intel inside" and they're not exactly funny anymore. I doubt that anyone can show me a single example of play on that tagline that won't make me roll my eyes (but feel free to try). In the meantime: Let's just not add to the ridiculousness.

I like these a lot more, even though I'll admit they're sort of generic. The Droid is a damned impressive device—merely listing its attributes should be enough to sell the thing. On the other hand, I wouldn't be writing about this ad if it weren't so different than the American one, since it's not nearly as powerful or controversial. I guess you win this one, advertisers. [Pocket Lint via Engadget]

I guess with that price, odds are that it's probably the kitchen tool. Geez. Talk about a tease after all those borderline-NSFW puns.

Do not share food or love in front of a sad, injured man. He's in enough pain without you rubbing it in.

On a train, never, ever feed your shoe beer. Dude can't hold his liquor.

During fits of train hail, under no circumstances should you swing at the ice chunks. They will multiply and occasionally crap, a la bird, onto other passengers.

Don't dive into a train. Because if you get caught be the doors, people will stand idly by while your body is ripped into two. Save such carnage for the beach, where the blood is easily cleaned up due to copious amounts of sand.

Sticking your fingers into your headphones will not block the sound from your ears. And please conduct such experiments at home.

Women should never talk on the phone, no matter what emotion they exude. It's a known pervert fetish.

OK, this is the one shot where I kind of feel bad for the strange man in the glasses. WTF hikers!

If you are grasping a handle and find you forgot to wear deodorant, lift yourself above the crowd. Wait, no, keep your arms up and make people smell it. Wait, no, lift yourself. [Adme via copyranter via boingboing]

With Transformers, Michael Bay elevated the franchise, fattening geek hearts as one could a calf before slaughter—proving, maybe for the first time in the history of man, that it was not better to have loved and lost than to have never loved at all.

And as the bad reviews poured in, Bay laughed upon his throne of burning diesel.

To top the prank of Transformers 2, however, Transformers 3 would not do. Fans had already written off the franchise, and to some extent, the Michael Bay brand altogether. For his next stunt, Bay would need to infiltrate even deeper cultural tomes invisibly, destroying culture from the inside.

So Michael Bay directed this Victoria's Secret ad, thereby spoiling the singular fragment of the world untainted by his confused action-sexual outlook—a perspective comprised of such distilled adolescence that it shames even the lowest brow among us...well, hopefully. [Gawker]

"It's a ten!" is right. It takes a special kind of celebrity to stoop to doing local car commercials and only come out more likable on the other side. Go get 'em, Wozzer. [Fake Steve]

I have a Droid, and like it a lot, but I'm a little concerned that these ads are alienating buyers by making the phone seem a lot more complex and threatening than it really is. To a first-time buyer, smartphones are a pretty intimidating purchase, and while I understand the impulse to differentiate the Droid from the cute-as-a-button, simple-as-can-be iPhone commercials, the Droid commercials may be going too far in the opposite direction with the whole DROID SMASH aesthetic. But that's just me, and, well, I bought one anyway—what do you guys think? [YouTube]

Come on, admit it. You can't resist Lipton. [Beard Revue via NotCot]

The notebooks—part of a campaign created by Ogilvy Frankfurt—were installed in buses and tram shuttles that lead prospective buyers to Lenovo Roadshows all over Germany. The buses were waiting by train stations and airports to get visitors to the events, offering them the possibility to either surf the web or rest their buttocks while having a key massage. I would like to do both at the same time. [Direct Daily]

Okay, actually, I kind of like this one. [YouTube via NeoWin]