<![CDATA[Gizmodo: advertisements]]> http://tags.gizmodo.com/assets/base/img/thumbs140x140/gizmodo.com.png <![CDATA[Gizmodo: advertisements]]> http://gizmodo.com/tag/advertisements http://gizmodo.com/tag/advertisements <![CDATA[New Apple Ads Get In on the AT&T vs. Verizon Slapfest]]> You think Apple is going to take its fancy phone being relegated to the Island of Misfit Toys in a Verizon ad laying down? Nope. These two new iPhone ads seem to gun right at the big V.

[Engadget]

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<![CDATA[Verizon to AT&T: "The Truth Hurts (Bitch!)"]]> Okay, so I may have added "bitch" for emphasis—but this AT&T vs. Verizon lawsuit over the "Map for That" ads is turning into an all-out PR smackdown. This stuff isn't even written in proper legal language anymore.

When your lawsuits sound like press releases, it's because they probably are (not that we care, the whole case is pretty entertaining). Check out this opening statement from Verizon:

AT&T did not file this lawsuit because Verizon's "There's A Map For That" advertisements are untrue; AT&T sued because Verizon's ads are true and the truth hurts.

YA BURNT, AT&T! Verizon goes on to accuse AT&T of failing to adequately expand its 3G coverage to match demand for its smartphones, which is sort of a hard point for AT&T to argue. Verizon claims that its advertisements are "literally true" (instead of philosophically true? Metaphorically true? True in the sense in which it is used in animal husbandry, as in purebred? What?) and not misleading, and that AT&T has failed to provide customers with an accurate map of its coverage. It's pretty great, really—if you've ever wished the American legal system was more like it is on Law and Order, this whole statement is a gift. [Engadget]

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<![CDATA[Microsoft's New Windows 7 Ads: Colorful!]]> Microsoft let loose with a crop of new ads for Windows 7, and they're actually not bad, aside from that weird line about "waiting for a spaceship" in the first one.

They focus on the new UI elements (Aero Shake, new Start Bar, themes), which is probably smart given that Windows 7's main competition, Snow Leopard, has barely any visible changes from its predecessor. I like the emphasis on Windows 7's bright shiny colors, too. Will the ads convince people to go out and buy the OS? Who knows; I'm not really sure there's a lot of mainstream enthusiasm or knowledge about upgrading an OS. But these ads probably won't hurt matters. Check out a couple more over at CNET. [CNET]

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<![CDATA[Holy Crap, Email Was Scary in the 1970s!]]> In case you weren't aware, email humbly began as some sort of paranormal force whose sole objective was to materialize out of thin air and terrify middle-aged businessmen.

BB Gadgets posted this Honeywell ad for email, which seems to be from 1977 or thereabouts. Seeing the type of damage email was doing back then, I can understand why it took another 25 years to attract a mainstream following. Enlisting the services of that friendly, nonthreatening AOL man was a much better marketing strategy. [Boing Boing Gadgets]

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<![CDATA[50 Photographers Worth Checking Out]]> Hongkiat has put together a list of 50 photographers you should know. Some work is brilliant and some is just cheesy. But all of the portfolios (warning: some nudes) will help kill a Friday. [Hongkiat/photo]

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<![CDATA[Japanese Billboards Scans You, Display Stuff You Want to Buy]]> A new generation of billboards displays ads suited for the individual tastes of each passerby. I can't wait to walk by one of these and see commercials for cheeseburgers and useless Japanese gadgets.

Yahoo Japan plans to install billboards equipped with cameras and facial analysis technology that identifies each person's characteristics, such as age and sex. In addition to specially-targeted ads, they're programmed to display content like news and weather. I wonder if in the future these things can detect other product preferences from our outward appearances. I just hope they don't reveal anything embarrassing, like a need for incontinence pads. [Nikkei via Crunch Gear]

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<![CDATA[What Gadget Is Powerful Enough to Resurrect Japanese Models?]]> According to this Japanese advertisement, a woman died in an asthma attack. But one force in the electronic world was strong enough to pull her back from the other side. (Any guesses?) Spoiler:


The PS3? The iPhone? An antique Godzilla beer device bought from a magic shop in Akihabara? Nope. It was the Xbox 360.

Nice try, Microsoft, but you've got a long way to go before you're as crazy as Sony. [Kotaku]

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<![CDATA[Lauren, We Have Someone Who'd Like to Talk to You]]> By now you've probably seen Microsoft's latest ad featuring Lauren, a woman who claims to be neither cool nor rich enough for a MacBook. Well Lauren, one of our readers has a gift for you.

Mitch Gewirtz of Michigan would like to give you his 17-inch PowerBook. For free. From Mitch:

Subject: I AM UP FOR THE CHALLENGE!

To whom it may concern,

I recently watched the new PC ad on television the other night about "Lauren" purchasing a laptop for under $1000.00. It was a great advertisement targeting everyday PC users. My only concern is that I feel the computer "Lauren" chose will not provide an overall positive experience. I am asking for your assistance to help me locate "Lauren". I am willing to give her my 17" Mac laptop "FOR FREE" so she can decide which laptop is superior without putting a price tag on it.

I do believe everyone on this planet is "cool enough to be a Mac person".

Sincerely,
Mitch Gewirtz

We of course wrote back to Mitch to gauge his level of seriousness in this matter. His response:

Absolutely! I am serious!

I believe my 17" G4 powerbook is still more advanced than any PC out there today. It is a very healthy laptop that has given me a wonderful experience the last couple of years. I truly believe if "Lauren" had a chance to use this laptop she would change her mind.

Can you help me locate her?

While Apple fanboys are a dime a dozen, we like Mitch's attitude, a guy willing to put his money where his mouth is (even if that money is invested in an older machine he may be planning to replace). So Mitch, Gizmodo would like to support you on your quest to gift Lauren your PowerBook. We've got your back, buddy.

Lauren, where are you? Drop us a line (you can find my email on the side of the page). Let's make this love connection happen.

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<![CDATA[The Unforeseen Downside of Using Your Head for Your Password]]> Lenovo's IdeaPad face recognition sounds like a good idea, that is, until someone abruptly minimizes the password field. [Ads of the World via walyou]

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<![CDATA[According to Samsung, Animals Use Smartphones in Strange Ways]]> Microsoft pulled at our heartstrings with adorable little girls, so Samsung went full-bore into the double dog dare of the advertising world. They released a commercial full of cute animals.


The only thing Samsung got wrong with this advertisement for the S8300 Ultra Touch was that they went for humorous instead of cute. Cute always trumps funny in the ad world. Just examine this little chart I assembled that explores the relationship of funny pets and kids to cute pets and kids.
I don't mean to be a dick about it, but someone from Samsung's ad firm should really get fired for missing a golden opportunity here. [Thanks Jamie!]

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<![CDATA[We Now Interrupt Pandora Radio For This Brief Message, Every So Often]]> Everybody's favorite web- and iPhone-streaming internet radio service Pandora is now getting brief 15-second audio commercials sprinkled into its free playlists.

The campaign, which started yesterday for a targeted segment of pandora listeners, brings a 15-second audio spot for the Fox show "Lie to Me" (yay!) after you stream 10 songs, and then again after an additional 20 songs are played. Users who are targeted for the ad should expext to hear 15 seconds of advertising every 2 hours.

As much as I don't want to be coaxed into watching "Lie to Me" in between my non-stop flow of "coldly rhythmic" Berlin trance, this is definitely something I can put up with for a completely free and brilliant service.

[Daily Geek]

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<![CDATA[New Magazine Ad Displays 3D Car in Augmented Reality]]> We've seen webcam-based augmented reality before, like in NSFW Japanese dating games and the PS3's Eye of Judgment. But in a publicly distributed Mini Cabrio ad? A realtime 3D rendering is actually useful.

What appears to be little more than a black and white advertisement in three recent German automotive magazines becomes a 3D holographic model of the Mini Cabrio through a webcam and the Mini website. Sure, it still takes a good deal of effort on the user's part (they have to go somewhere other than the main ad to really see the ad), but I'd do it for the next year or so before the novelty wears thin. [MediaPost via technabob]

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<![CDATA[Nikon Reasonably Squeamish to Deploy Fart-Detecting Shutter]]> If you're ever lucky enough score two chicks at the same time, make sure to not only grab shots with your Nikon camera, but to open those blinds wide so the whole neighborhood takes shots, too. [Huffington Post via Fleshbot (nsfw)]

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<![CDATA[Dated Computer Ads For Your Perusal and Mockery]]> There's nothing quite like the ego boost of looking at an old computer ad. Without doing absolutely anything remarkable, you get to laugh at the accomplishments of yesteryear that got us where we are today.

Luckily, Old Computer Ads has pages of...old computer ads...for your casual browsing and snickering. But occasionally you can find a real technological gem in the rough, like this APF Imagination Machine. I mean, I know it's old and everything, but my life will never be the same if I buy it.

Truly though, the next Dell marketed in sparkling rainbow font is the next Dell that I momentarily consider purchasing before posting about it here in faux macho disdain. [Old Computer Ads via bbGadgets]

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<![CDATA[Panasonic Pwnd On Their Own Times Square TV]]> In a clever bit of green marketing, the non-profit Electronics TakeBack Coalition ran the above ad warning of "toxic waste" on Panasonic's own proud Times Square display. The coalition promotes manufacturers accepting their own products back for recycling. Unfortunately, clever ads and even manufacturer support are only half the battle. [via Treehugger]

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<![CDATA[iPhone Ad Pulled in UK Because It's "Not Quite True"]]> While Apple's been playing their trademark guy-with-the-finger iPhone commercials overseas, one has contained the simple slogan "all the parts of the internet are on the iPhone." It's kinda cute. And it's very Apple. But the UK's Advertising Standards Authority has also decided that it's very untrue and banned the commercial from airing in its current state.

The ASA's argument is that "all the parts of the internet" would surely include Flash and Java webpages, both of which are not viewable in their native state through the iPhone's mobile Safari. From the ASA:

Because the iPhone doesn't support Flash or Java, you couldn't really see the internet in its full glory...[Apple] made a very general claim that you can see the internet in its entirety, and actually that's not quite true - so we've upheld.

Apple, on the other hand, argued that they were referring to webpage availability, not appearance.

We can definitely see where the ASA is coming from, but there's a lot more of the internet than can be reached on a web browser anyway... [BBC]

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<![CDATA[Cuntblocker 5000, If Ron Popeil Were a Total Prude]]> Thank goodness the brightest television inventors of our generation aren't the prudish sorts who will pull words like "cunt" from our morning weather report. Because then even the sunniest days would be filled with the subfusc clouds of rain.

* If the repetition of the word "cunt" didn't give it away, this video has an NSFW audio track. [via bbGadgets]

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<![CDATA[Gallery of 101 Vintage Computer Ads]]> Sure, some of us remember using the Commodore 64, but do any of us recall what the ads for it were like? Boingboing has aggregated a wonderful collection of 101 classic computer advertisements by everyone from AT&T (yeah, I forgot they tried their hand in making PCs too) to Texas Instruments. Aah, to be back in a world where everything fit inside a bulky keyboard and displays were monochromatic. [Boing boing]

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<![CDATA[Sling Media to Show Ads Over Slingplayer?]]> Based on the information contained in a Sling Media patent, it may be possible for the company to send you ads over their popular Slingbox media players. Specifically, it would be possible to send ads to the user's computer, display ads in fromt or behind the media stream, ads may be sent through a phone call, fax, traditional mail, or displayed through a text ticker at the bottom of the program content —among other methods.

The patent goes into quite a bit of detail on the subject, but it is important to note that as far as anyone knows, Sling Media has not made any plans to use this technology. The patent simply illustrates that they could if they chose to do so —although it would probably be akin to suicide. [Patent Application via Sling Community]

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<![CDATA[New Mac vs. PC Ads Show Vista as Lardass]]>
The latest Mac ad throws fire on the flames of the War on Craplets.

A message to those PR people, engineers, product managers, VPs and CEOs at Dell, HP, Sony, Lenovo, and our other favorite PC makers: Don't let the people in charge of putting these demos on your machines ruin your computers. Please, fight back, for our sake, and for the sake of your reputations.

Mac vs PC [Apple via Hickey@Crunchgear]

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