Ever wonder how those advertising airplanes that annoy you at beaches get their flying banners attached to the airplane? Me neither. I thought the planes just had those banners attached when they took off. Not the case! Apparently, the planes have to first be flying before they hook onto a specific target in order to…
Everyone reading this has stared at a targeted ad wondering why anyone thought it applied to them. A new study shows that making people guess why a targeted ad applies to them, and feel flattered by it, gets them to open their wallets—and just maybe become a better person.
Chatting to businesses on Facebook Messenger may leave you wide open to targeted ads. That’s according to a leaked document that suggests voluntarily speaking to businesses via Facebook’s chat app will allow them to send ads your way.
I don’t know if any of you guys have heard about it, but there’s a Deadpool movie coming to theaters. Just so you know. They’ve been pretty restrained in promoting it.
Stopped seeing ads on Twitter? Probably not. Because while the social network has been experimenting with showing less promotional content, it’s only for its most valuable of users.
There are a million reasons—academic and social—why high school can be quite an ordeal for kids. So a Toronto LGBTQ advocacy group has created a unique poster, put up in schools across the city, that uses a camera phone’s flash to reveal a secret supportive message about gender identity and sexual orientation.
“Viral” marketing has always straddled the line between “it’s kind of cute that they made a website for The Daily Bugle” and “that seems kind of desperate.” But with Batman v Superman, “viral” marketing has reached its absolute nadir.
Bummed that your latest cat pic didn’t get more traction on Instagram? Wondering how to make people remember your company’s logo first and foremost? A clever algorithm developed by MIT computer scientists may be able to help with a new online tool.
Facebook uses a whole host of algorithms to work out which ads are most relevant to you, but you can take some control over the process by delving into your account settings and checking up on what the social network thinks it knows about you. It’s possible to add and remove topics to get at least a bearable…
Facebook is looking down the barrel of a future advertising crisis, so it’s trying to think up new ways to put “buy now” links in front of your peepers. The company’s top brass believe the answers will come from Instagram, Whatsapp, and video.
Google has long been using technology it calls DoubleClick to target ads on millions of websites. Now, it’s taking it to the city streets, installing a series of billboard in London that use real-time data to change what they display.
Back in July GoPro announced a way for you to get paid for the videos you shoot via a licensing portal, but now it’s upping the ante. With GoPro Awards, an ongoing contest pays you for the photos and videos you shoot. $500 for a photo, $1,000 for a raw video clip, and $5,000 for a video edit. Not bad.
Every year, when a new tech product is announced, the world divides into two kinds of people: people who line up to buy the New Shiny Thing, and people who rant about how New Shiny Thing sucks. Both of those groups of people are chumps. Loyalty to a brand—whether it’s love or hatred—is a poison that makes you stupid.
Did you tweet a photo of the supermoon? Perhaps you used the #supermoon hashtag, only to discover that a round red welt had affixed itself to your tweet, as ugly and unwanted as a social media zit. These are called hashflags.
Well that’s quite a coincidence. The very same day Apple turned its News app into a mandatory blob on your home screen, it also rolled out ad blocking capabilities in iOS 9.
Do you celebrate National Onion Rings Day? What about Be Kind to Animals Week? Do you know what you’re buying your significant other for Talk Like a Pirate Day? Time is running out! ThARRRRs just 9 shopping days left!
Whether you embrace it with open arms or toss it in the trash as soon as it arrives, the Ikea catalog is one of the most widely distributed publications on earth. But to help reduce the environmental impact of all that paper, the company is now recycling old copies into cushion stuffing.
When you’re truly enjoying yourself at a music festival, it’s all but guaranteed that at some point you’ll get separated from your friends. So to make it easier to find them again, Pepsi made an app-connected blimp that helps guide lost and lonely revelers back to their pals.
So far, the most practical use man has found for ferrofluid—the mesmerizing black goo that reacts to magnets in cool ways—is as gorgeous eye candy. And that’s totally OK, because how else would have Nike realized this slick animated display for its new Kevin Durant sneakers?