These skydiving elephants totally look real

It's okay, there's no need to call PETA. The elephants are not real. For an old ad campaign for France 3, a bunch of CGI elephants, giraffes, turtles and ostriches were created to make it look like they were doing extreme human stunts like skydiving, riding roller coasters, walking a tightrope, skateboarding a half… » 7/12/14 12:57am Today 12:57am

Stuntmen in LED Suits Made This Impossible Parkour Run a Reality

The advent of CGI has allowed us to realize things on-screen we never thought would be possible—from living, breathing dinosaurs, to giant transforming robots. But it's become so over-used that over-the-top practical effects now draw the biggest wows from audiences, like Lexus' use of countless LED-suit clad stuntmen » 7/02/14 12:30am 7/02/14 12:30am

Citronella Ink Helps This Clever Newspaper Keep Mosquitoes At Bay

In some parts of the world a mosquito bite is a minor inconvenience that might result in a few days of uncomfortable itching. In other parts, though, the pests spread deadly diseases like malaria and dengue fever. So for the 2014 World Health Day, ad agency Leo Burnett created the world's first mosquito-repelling… » 6/25/14 9:23am 6/25/14 9:23am

Can fast food restaurants actually make burgers that look like the ads?

Most humans have accepted that fast food burgers will never look as good in real life as they do in commercials and advertisements. Those puffed up buns, saliva inducing patties, perfectly melted cheese, wonderfully dressed greens, etc. are all disgustingly limp in real life. But we eat them anyway! But what if you… » 6/16/14 8:45pm 6/16/14 8:45pm

Amusing Vacuum Billboard Sucks Its Own Ad Back Into View

Here's further proof that you don't need celebrities, scantily clad models, or even a developer's conference to advertise a product. Playing up those billboards that rotate through multiple advertisements during the day, Samsung stuck one of its vacuums on top of this sign, and it roars to life with suction whenever… » 6/06/14 12:20pm 6/06/14 12:20pm

Replacement Caps Upcycle Coke Bottles Into Water Guns and More

Products like the SodaStream let you make your own carbonated beverages at home without the need for yet another plastic bottle to be recycled. But the number of bottled Cokes bought around the world every day is still staggering, so to encourage consumers to upcycle those plastic containers, Coca-Cola created sixteen… » 5/29/14 4:40pm 5/29/14 4:40pm

This Bike Started Life As a Wheelchair

To promote an upcoming charity bike ride for the local Heart and Stroke Foundation, Toronto-based ad agency Agency59 turned a wheelchair into a fully functional bicycle. It took the brains (and fabrication know-how) of an expert designer, but the finished product is completely rideable, as its creator demonstrates in… » 5/28/14 10:40am 5/28/14 10:40am

A Timer Cap For Water Bottles Reminds You to Hydrate Every Hour

As summer approaches and the temperatures start to soar, it's time to get serious about staying hydrated. Your body relies on H20 to help keep you from overheating, and just carrying around a water bottle as a fashion accessory isn't enough. You actually need to drink it, so Vittel created a bottle cap alternative » 5/28/14 9:40am 5/28/14 9:40am