At the start of last night’s Silicon Valley, Pied Piper is in a pickle. Although the startup’s new file-compression tool has been well-received, it needs to increase its daily active users to rake in more capital. So Richard Hendrix and the boys try a revolutionary new approach: Pied Piper makes a TV commercial.
As it often does, Facebook recently tweaked the way its advertising (and privacy) settings work, which means you now have extra options when it comes to stopping your social media activities from following you around the web. Here are the new and old settings you need to know about.
Once, emoji was just emoji. Now it’s another way for businesses to look into our souls—er, feeds—and see if we might like to buy something. Twitter is rolling out a new feature that lets advertisers target people who have tweeted a specific emoji.
To help reinforce the idea that its clothing is designed for rugged outdoor adventures, Columbia is turning the informational hang tags on some of its garments into stainless steel survival tools that do everything from cut wood, to fix clothing tears, to filter water.
The onetime public face of Verizon—famous for asking “can you hear me now?” in its ads—has defected to Sprint. And it’s not subtle.
There is no escaping Facebook’s advertising reach. The social network has announced that it will now be foisting ads on to every single person who uses third-party sites that are signed up to its advertising scheme, regardless of whether the user has a Facebook account or not.
Can’t make it back to Smalltown, USA, for Mother’s Day this weekend? That’s OK. Your mom will happily pretend that a phone call and a flower delivery is enough. But imagine her excitement if instead of flowers, someone delivered a life-size 3D-printed replica of you to her door?
Ever wonder how those advertising airplanes that annoy you at beaches get their flying banners attached to the airplane? Me neither. I thought the planes just had those banners attached when they took off. Not the case! Apparently, the planes have to first be flying before they hook onto a specific target in order to…
Everyone reading this has stared at a targeted ad wondering why anyone thought it applied to them. A new study shows that making people guess why a targeted ad applies to them, and feel flattered by it, gets them to open their wallets—and just maybe become a better person.
Chatting to businesses on Facebook Messenger may leave you wide open to targeted ads. That’s according to a leaked document that suggests voluntarily speaking to businesses via Facebook’s chat app will allow them to send ads your way.
I don’t know if any of you guys have heard about it, but there’s a Deadpool movie coming to theaters. Just so you know. They’ve been pretty restrained in promoting it.
Stopped seeing ads on Twitter? Probably not. Because while the social network has been experimenting with showing less promotional content, it’s only for its most valuable of users.
There are a million reasons—academic and social—why high school can be quite an ordeal for kids. So a Toronto LGBTQ advocacy group has created a unique poster, put up in schools across the city, that uses a camera phone’s flash to reveal a secret supportive message about gender identity and sexual orientation.
“Viral” marketing has always straddled the line between “it’s kind of cute that they made a website for The Daily Bugle” and “that seems kind of desperate.” But with Batman v Superman, “viral” marketing has reached its absolute nadir.
Bummed that your latest cat pic didn’t get more traction on Instagram? Wondering how to make people remember your company’s logo first and foremost? A clever algorithm developed by MIT computer scientists may be able to help with a new online tool.
Facebook uses a whole host of algorithms to work out which ads are most relevant to you, but you can take some control over the process by delving into your account settings and checking up on what the social network thinks it knows about you. It’s possible to add and remove topics to get at least a bearable…
Facebook is looking down the barrel of a future advertising crisis, so it’s trying to think up new ways to put “buy now” links in front of your peepers. The company’s top brass believe the answers will come from Instagram, Whatsapp, and video.
Google has long been using technology it calls DoubleClick to target ads on millions of websites. Now, it’s taking it to the city streets, installing a series of billboard in London that use real-time data to change what they display.
Back in July GoPro announced a way for you to get paid for the videos you shoot via a licensing portal, but now it’s upping the ante. With GoPro Awards, an ongoing contest pays you for the photos and videos you shoot. $500 for a photo, $1,000 for a raw video clip, and $5,000 for a video edit. Not bad.