National Geographic Built a Gigantic 4-Ton Rube Goldberg Machine

Whether or not it's actually the best way to lure audiences away from their mobile devices and back to TV remains to be seen, but what's for certain is that the desperate attempts to win back eyeballs have certainly been entertaining. The Discovery channel had a snake eat a man, but the National Geographic channel… » 12/08/14 9:19am 12/08/14 9:19am

Google's Reality-Bending Tablet Turned My Target Into an Icy Playground

Imagine you're part of a big brand like Target. How do you convince customers you're cool? If you're not waiting around for one of your employees to become a viral teen hearthrob, how about thrusting them into a virtual reality world? In the latest example of VR advertising, Google and Target have teamed up to let… » 12/05/14 12:25pm 12/05/14 12:25pm

New NYC Tourism Ads Target Locals Too Lazy to Leave the Neighborhood

New York sometimes feels like an archipelago of multiple cities—cities which, unless you have a damn good reason like work or your friend's band, you rarely visit. So for its latest ad campaign, NYC isn't going after out-of-staters. It's going after the lazy ass locals who never visit any neighborhoods but their own. » 10/23/14 4:09pm 10/23/14 4:09pm

This Creepy Halloween Ad From Ikea Is Just Perfect, Danny

Ikea, in general, is a frightening place, a bizarre isolated world unto itself filled with sad, desperate people. Sometimes I feel like I'll never make it out of that maze alive. That's what makes this ad from Ikea Singapore, promoting its late-night shopping hours, one of the best Halloween ads I've ever seen. » 10/21/14 4:30pm 10/21/14 4:30pm

How much the living room has changed over the years

Here's a clever ad from Philips for their smart Hue light bulbs. It shows how much the living room has changed since the invention of the light bulb: TVs get flattened, furniture evolves, people's clothes follow trends, etc. but the light bulb stays the same. Well, we know that's not exactly true but it's a cute ad… » 10/16/14 9:30pm 10/16/14 9:30pm

Hidden camera in bra reveals how many people check out a woman's body

It's an obvious stunt. Nestle Fitness outfitted a woman with a bra camera to show just how many people sneak a glance throughout the day. Spoiler! It's a lot of random eyeballs. Why did they do this? Nestle Fitness says: to remind women around the world to check their breasts regularly to help prevent breast cancer. » 9/30/14 9:59pm 9/30/14 9:59pm

Brilliant Packaging For Invisible Clear Tape Makes the Box Look Empty​

When you wrap a gift in fancy paper, the last thing you want is ugly pieces of tape stuck all over it. That's why 3M created its Scotch-brand tape that's nearly invisible, and a selling point that Hamburg-based ad agency Kolle Rebbe perfectly drove home with this clever packaging for the product that looks like a… » 9/25/14 5:21pm 9/25/14 5:21pm

Waiting for 'Don't Walk' Signs Is More Fun When the Stick Figure Dances

At first glance it seems like just another fun art project, but this dancing traffic light can actually vastly improve safety wherever it's installed. Because people waiting for a 'don't walk' sign to change to 'walk' are far more likely to stick it out when they're distracted and entertained, rather than just try and… » 9/16/14 5:10pm 9/16/14 5:10pm

The Dark, Glamorous World of One of NYC's Real-Life Mad Men

New York in the years after World War II was a city more prosperous and more modern than anything the world had seen—and it spawned a whole culture unto itself, distributed in newspapers, magazines, and advertisements. This was the era of Madison Avenue Men, and Mac Conner was their illustrator. » 9/09/14 11:15am 9/09/14 11:15am

Guy vacuums a subway floor and eats dinner off of it in gross out ad

It's very clearly a stunt ad, so calibrate your reactions accordingly. But still. Gross. Bissell Canada wants us to believe that they believe in their all-in-one steam cleaner and vacuum so much that they'll eat off any surface that it cleans. Even if it's a gross, mucky, grimy subway floor. » 8/29/14 8:30pm 8/29/14 8:30pm