Here's One Way to Make People Watch Your Pre-Roll Ad

When YouTube randomly serves you up a pre-roll ad, the five second wait before you can skip to your video feels like an eternity. But a Providence-based ad agency called Nail might have come up with a pre-roll ad that no one in their right mind would dare skip—lest they electrocute an innocent puppy. (Okay, not… » 8/01/14 9:57am Today 9:57am

Watch the 1969 Pitch That Convinced AT&T To Adopt Its Iconic Logo

In the late 1960s, the telecommunications revolution was in full swing. Yet the logo of its biggest innovator, AT&T, had remained the same for 80 years. It was time for a complete brand overhaul, so AT&T tapped legendary graphic designer Saul Bass to do it. After working on a new logo for one year—one year!—this is… » 7/28/14 3:15pm Monday 3:15pm

Gum-Packing Coffee Cup Sleeves Prevent Burns and Bad Breath

If you think a fancy new lid is the only way you can upgrade a disposable coffee cup, you clearly haven't seen what ad agency DDB came up with for a South African chain called the Seattle Coffee Co. For a limited time its paper sleeves that prevent burns (and lawsuits) were upgraded with a free sample of Orbit mint gum » 7/21/14 1:27pm 7/21/14 1:27pm

New Old Spice Mandroid Ads Hilariously Embrace the Uncanny Valley

More often than not, man's attempts to clone itself through robotics has lead to the creation of unsettling, and downright creepy, automatons. So kudos to the folks at Old Spice, or at least its ad agency, for finding a way to hilariously embrace the Uncanny Valley through a series of commercials starring its newest… » 7/14/14 10:05am 7/14/14 10:05am

Stuntmen in LED Suits Made This Impossible Parkour Run a Reality

The advent of CGI has allowed us to realize things on-screen we never thought would be possible—from living, breathing dinosaurs, to giant transforming robots. But it's become so over-used that over-the-top practical effects now draw the biggest wows from audiences, like Lexus' use of countless LED-suit clad stuntmen » 7/02/14 12:30am 7/02/14 12:30am

Citronella Ink Helps This Clever Newspaper Keep Mosquitoes At Bay

In some parts of the world a mosquito bite is a minor inconvenience that might result in a few days of uncomfortable itching. In other parts, though, the pests spread deadly diseases like malaria and dengue fever. So for the 2014 World Health Day, ad agency Leo Burnett created the world's first mosquito-repelling… » 6/25/14 9:23am 6/25/14 9:23am

Can fast food restaurants actually make burgers that look like the ads?

Most humans have accepted that fast food burgers will never look as good in real life as they do in commercials and advertisements. Those puffed up buns, saliva inducing patties, perfectly melted cheese, wonderfully dressed greens, etc. are all disgustingly limp in real life. But we eat them anyway! But what if you… » 6/16/14 8:45pm 6/16/14 8:45pm

Amusing Vacuum Billboard Sucks Its Own Ad Back Into View

Here's further proof that you don't need celebrities, scantily clad models, or even a developer's conference to advertise a product. Playing up those billboards that rotate through multiple advertisements during the day, Samsung stuck one of its vacuums on top of this sign, and it roars to life with suction whenever… » 6/06/14 12:20pm 6/06/14 12:20pm

Replacement Caps Upcycle Coke Bottles Into Water Guns and More

Products like the SodaStream let you make your own carbonated beverages at home without the need for yet another plastic bottle to be recycled. But the number of bottled Cokes bought around the world every day is still staggering, so to encourage consumers to upcycle those plastic containers, Coca-Cola created sixteen… » 5/29/14 4:40pm 5/29/14 4:40pm

This Bike Started Life As a Wheelchair

To promote an upcoming charity bike ride for the local Heart and Stroke Foundation, Toronto-based ad agency Agency59 turned a wheelchair into a fully functional bicycle. It took the brains (and fabrication know-how) of an expert designer, but the finished product is completely rideable, as its creator demonstrates in… » 5/28/14 10:40am 5/28/14 10:40am