Horror games have one simple purpose: scaring you. They’re fueled by long moments of tension which erupt in a brief explosion of fright, before it recedes and the terror sets in again. My favorite horror game ever, 2010’s Alan Wake, does things differently. It throws fright out the window, gives you every gun…
Sometimes I feel like there are two Alan Wakes: There’s the game that actually exists, and the game that lives in our collective memory.
Alan Wake (fantastically entertaining game) is one of the more conspicuous about in-game advertising. Hell, they even work products into the gameplay itself. Penny Arcade's take on this is only slightly exaggerated, if you can believe it.