To refresh your memories, Sony's new line of DSLRs isn't a massive departure from their previous models. The a230, a330 and a380 roughly replace the a200, a300 and a350, putting a decidedly consumer-oriented spin on the cameras. That means they're smaller, the interface is simpler, the styling is a bit smoother, and that they now accept SDHC and Memory Stick Pro cards instead of the previous lines' Compact Flash. This also means that they inherit the same old 10.2 and 14.2 megapixel tiering, the latter relegated to the higher-end a380.

In addition, all models get a 2.7-inch LCD Liveview screen—a tilt/swivel version for the 330 and 380, as well as HDMI output for displaying photos on HDTVs. Pricing isn't terribly enticing—$550, $650, $850, respectively—but we'll have to see how these things perform before we make any judgments.

Also detailed are a few new accessories: new telephoto, zoom and portrait lenses, and a budget flash unit. (something the Alpha line dearly needed.) Full release below.

SONY INTRODUCES THREE MAINSTREAM ALPHA CAMERAS
DESIGNED FOR FIRST-TIME DIGITAL SLR BUYERS

SAN DIEGO, May 17, 2009 – Sony is making it easy for first-time digital SLR buyers to step up from point-and-shoot digital still cameras with the introduction today of three new easy-to-use α (alpha) cameras (models DSLR-A380, DSLR-A330 and DSLR-A230), four new lenses, a flash and accessories.
Uniquely Matched to Customers' Needs

The new cameras are designed to overcome challenges faced by many customers taking their first steps in DSLR photography. Without compromising performance and versatility, the new models are smaller, lighter, easier to use and offer innovative expansion options not found in other systems.

"Our new alpha cameras, lenses and accessories make it easier for new users to get the great photos they expect without the steep learning curve that DSLRs have traditionally required," said Kristen Elder, senior manager for the alpha business at Sony Electronics Inc. "By overcoming the obstacles, we've made it much easier for newcomers to take great pictures with DSLRs."

Light and Compact

The 10.2 megapixel α230 camera is the lightest, most compact alpha DSLR camera body ever at 15.9 ounces. The 10.2 megapixel α330 and the 14.2 megapixel α380 cameras are also smaller and lighter than their predecessor models (the DSLR-A300 and DSLR-A350, respectively). These cameras are also more compact and feature an intuitive control layout that allows for easy single-handed operation.

SteadyShot INSIDE™ in-camera image stabilization is built into each camera body, so every α-mount lens benefits from the ability to minimize blur due to camera shake.
Quick AF Live View System

Both the α380 and α330 cameras offer Sony's Quick Autofocus (AF) Live View technology, so you can frame photos on the camera's LCD screen as well as in the optical viewfinder. Through the use of a dedicated image sensor, Quick AF Live View maintains the rapid response of a DSLR, while avoiding the focus delay common to other live view systems.

The new cameras feature a 2.7-inch (diagonally) Clear Photo LCD™ screen that is easy to view even in bright sunlight. Additionally, the LCD on the α380 and α330 models can be tilted up or down, making it easy to frame your subject from high or low positions, otherwise difficult to see using an eye-level viewfinder. The range of adjustment has been increased from their predecessors, making it even easier to get shots from difficult angles.

By combining Quick AF Live View and an adjustable LCD, users can frame the scene without holding the camera in front of their face, allowing parents, for example, to maintain eye-contact when photographing their children for more natural expressions.

An HDMI™ terminal gives you the option of connecting your camera to a compatible HDTV and playing back your images in high definition quality (HDMI cable required, sold separately). Additionally, BRAVIA® Sync™ works with compatible Sony® BRAVIA HDTVs to let you control camera playback using the television's remote (HDMI cable and BRAVIA Sync capable HDTV required, sold separately).

The new cameras include dedicated slots for high-capacity Memory Stick PRO Duo™, Memory Stick PRO-HG Duo™ and SD/SDHC media (sold separately).
Built-in Help Guide

The α380, α330 and α230 models are Sony's first DSLR cameras to feature a graphical user interface (GUI) with built-in on-screen Help Guide.

The Help Guide offers clear, concise explanations of various modes and settings, while the Graphic Display helps you understand the relationship between aperture and shutter speed, as well as the effect each has on photographic results.
Systems, Lenses and Flash

Making it easier for first-time DSLR users to get started, the new Sony cameras come in camera-and-lens packages. In addition to the two new standard zoom and telephoto lenses that are offered with the camera bodies, the company introduced new portrait and macro lenses. These purpose-built lenses make it much easier to obtain professional-looking, creative results.
Optimized for use with APS-C sized image sensors, these lenses feature a Smooth Autofocus Motor (SAM) that enables in-lens auto focus (AF) drive for smooth, quiet operation, and high optical performance in a compact size.

The DT 18-55mm F/3.5-5.6 standard zoom lens (model SAL-1855) incorporates aspherical and Extra-low Dispersion (ED) elements to provide an all purpose lens with outstanding image quality. The DT 55-200mm F/4-5.6 telephoto zoom lens (model SAL-55200/2) features an ED glass element and helps bring distant subjects closer, ideal for capturing sports. Both the SAL-1855 and SAL-55200 lenses are available separately, or packaged as kits with the new cameras.
To make the benefits of portrait and macro photography easier and more accessible, Sony is introducing a DT 50mm F/1.8 portrait lens (model SAL-50F18) and DT 30mm F/2.8 (model SAL-30M28) macro lens. The wide aperture SAL-50F18 lens helps users capture beautiful portraits with gently defocused backgrounds while the SAL-30M28 macro lens captures intricate close-ups. Both techniques are difficult to achieve with standard lenses.

To help users take better shots with flash, Sony offers an affordable, compact external flash unit (model HVL-F20AM) that is simple to operate. Unlike a camera's built-in flash, this external flash provides higher output (Guide Number 20), and enables users to bounce light off the ceiling to eliminate harsh shadows and achieve more even illumination when shooting indoors.
Pricing and Availability

Pre-orders will begin on May 18, 2009 at HYPERLINK "http://www.sonystyle.com/retail" www.sonystyle.com/retail and at selected retailers nationwide. The cameras and a range of accessories will be available in July at Sony Style® retail stores (www.sonystyle.com/retail), at military base exchanges and at authorized dealers nationwide.

The α380L, α330L and α230L will cost about $850, $650 and $550, respectively. The L series one-lens kit comes with the SAL-1855 standard zoom lens.

The α380Y, α330Y and α230Y will cost about $1050, $850 and $750, respectively. The Y series two-lens kit comes with both the SAL-1855 standard zoom and SAL-55200 telephoto zoom lenses.
The SAL-1855 standard zoom lens will cost about $200.
The SAL-55200 telephoto zoom lens will cost about $230.
The SAL-50F18 portrait lens will cost about $150.
The HVL-F20AM flash will cost about $130.

The biggest tidbits are the significantly smaller chassis (the current Alpha 300 and 350 series are huge and heavy) and the addition of a new GUI and HDMI out. The Alphas have always been nice teaching cameras, and the new models look to improve upon that. The new GUI has graphical illustrations to show exactly how changes in shutter speed and exposure and all that will affect the shot. They'll also pack, according to Google's Russian translator, a "handbook" or "directory," which seems to us basically a glossary that explains the cameras' functions in plain language.

High-def output is a little less clear, thanks to the translation; it's not totally obvious whether this function will be exclusive to Sony-made Bravia sets (we know it'll offer specific advantages, like using the Bravia remote to view/zoom images) or if Sony is simply choosing not to mention its compatibility with competitive HDTVs. But we'll keep you updated as more info becomes available. [Photo Club Alpha via Photo Rumors]

A DSLR, that's what. The mysterious entry-level DSLR was revealed accidentally in the lower levels of the company's support pages, of all places, as were a complementary line of new lenses (they bear the previously unused codes Y and L in the drop-down menus).

Photoclub alpha speculates more on the nature of the new lenses for the A330 body:

Since two new lenses - presumed to incorporate focus motors because of their design - are also shown on the support website, 50mm f/1.8 and 18-55mm f/3.5-5.6, it can be assumed the camera will be sold with these lenses as no existing models have the codes Y or L when used in kits. There is a possibility that these budget lenses are not SSM, but use a cheaper internal micromotor. It may also be fair to assume to the body could lack mechanical focus drive support.

Further rumor and speculation on the part of several camera rumor sites and the dyxum forums indicates this new body might be a play at the very cameras referenced earlier in this post: the D5000 and the T1i. Something with a similar price range, and the ability to shoot video. And they seem to think the unknown A330 might be out soon, along with other models, including an A230, A380, A800 and A1000. Unfortunately, clicking through the the product oage at Sony UK support reveals the error message at right, so we'll see. [Photoclub Alpha via Imaging Insider via Photo Rumors]

Boxee is now in public alpha for Mac, Ubuntu, and Apple TV (that means available for everyone!), and in private alpha for Windows. If you remember before, the private alpha isn't a deal-breaker; request a download and you'll usually receive one in a week or two. Besides wider availability, Boxee has also added support for Joost and BBC iPlayer, though the latter will only work in the U.K. They've also expanded the use of MTV Music, adding search and browse options. [New York Times]

The 18.4-inch, 16:9 AW screen supports the Adobe RGB color profile with reproduction to 137%, and runs 64 bit Vista Ultimate. It has a 2.53 Ghz Core 2 Duo processor, 512 MB Nvidia GeForce 9600M GT graphics card, 4 GB RAM and a Blu-ray burner. Filling out its 8-pound frame is a hard drive configuration that includes twin 64 GB SSDs with a 500 GB spinner, or up to a terabyte of standard storage.

The premium version of the Sony AW will start a $2000 (non-premium model sans Adobe RGB screen starts at $1600), but as usual, expect that price to go up, up, up as you spec it out. It should arrive in stores in late September. [Sony]

NEW SONY NOTEBOOK REDEFINES THE HIGH-DEFINITION HOME THEATER

SAN DIEGO, Sept. 10, 2008 ¾ Sony today unveiled the all-new VAIO® AW Series high-definition notebook.

Weighing a little more than 8 pounds, the AW model is ideal for the multimedia enthusiast or photographer who likes to view or edit high-definition content on-the-go.

“This new notebook delivers the power of a high-end desktop in a portable form factor,” said Mike Abary, senior vice president of VAIO product marketing at Sony Electronics. “Whether you’re gaming, watching a Blu-ray Disc™ movie or editing high-def video, it offers all the HD tools you’ll need.”

Equipped with an extra-wide 18.4-inch (measured diagonally) LCD display and Sony’s own XBRITE-FullHD™ LCD technology (optional), the notebook delivers vibrant colors in stunning 1080p clarity.

It comes standard with a Blu-ray Disc optical drive for play back of high-definition content, including movies in full HD 1080p resolution. Select units can also record, store and play back personal content on high-capacity BD media.

For those who prefer to watch content on a big screen television like a Bravia® LCD, the unit also has an HDMI™ output so you can connect it to a compatible HDTV set for a larger viewing experience (cable sold separately).

The display is ideal for Blu-ray Disc movies. Since many high-definition films are shot using a 16:9 aspect ratio, the unit’s extra-wide LCD is constructed with the same dimensions. This minimizes the black bars that typically appear, letting you view movies in their intended format.

The extended workspace also lets you view two full websites at once or compare two documents side-by-side without tabbing back and forth.

The notebook is perfect for photo enthusiasts. With its optional Adobe® RGB color compatible LCD screen, it displays all colors in the RGB color space enabling you to view true on-screen reproductions of your digital photos— so they appear just as they would if they were printed. And since the panel displays in full 1080p, your images will “pop” with razor-sharp detail.

A built-in CompactFlash® slot simplifies the transferring of photos from your digital camera to your PC. And once the images are on your notebook, the pre-installed Adobe Photoshop® Lightroom® software provides one central portal to streamline the process of organizing, editing, archiving and printing photos.

It packs new Intel® Centrino® 2 technology, up to 1TB of storage, and comes pre-installed with your choice of Windows Vista® Home Premium, Vista Business or Vista Ultimate operating systems.

Select AW notebooks feature dual 64GB solid state drives (SSD) with RAID technology for faster boot-up times and application launches. Combined with a 500GB hard drive, the SSD model is equipped with maximum power and storage for handling all your high-definition content.

Available in titanium gray and a glossy piano black finish, the VAIO AW notebook standard model starts at about $1,600, while the premium version starts at around $2,000. It will be available online at www.sony.com/pr/aw. They will also be sold at Sony Style® stores, military base exchanges, and select retailers around the country starting later this month.

Canon EOS Digital Rebel XSi - I originally wrote: "Live View is limited, or you might even say crippled. You can't preview autofocus—I'm not even sure the autofocus works very well in this mode." When you activate Live View, you have to enter the custom settings and enable one of two kinds of autofocus, which you then manually trigger with the press of a button. The Live View isn't so much crippled as it is overly complicated, compared to the sexier iterations in the Sony and Olympus.

Sony Alpha a350 - I noted a sluggishness with photo reviewing: once you take a shot, there's an annoying pause. The question was raised whether or not this was due to Sony's D-Range Optimizer, which "delivers suitable tonality and exposures with rich shadow and highlight detail, even under high contrast situations." While the D-RO and D-RO+ modes can add even more time to the turnaround on the a350, taking pics without D-RO still means a turnaround time about twice as long as Canon's.

Nikon D60 - I complained about something I called the "auto-focus lamp" but which Nikon refers to as AF -assist. You can in fact turn it off, but it's not exactly easy. First, you have to go to the Setup menu to enable the "full" Custom Settings Menu, or the option doesn't appear. And then you have to go into the Custom Settings Menu, locate the AF-assist option and turn it off—provided you know that the bright annoying light is even called by that somewhat indirect name. My feeling is that this option should be off as a default, like on some competing DSLRs.

Olympus E-420 - I have said repeatedly that this camera has trouble with autofocus: when shooting with the kit lens, it resets almost every time you point it at an object, even if it's the same object you were focused on a second before. Olympus suggested I update the lens firmware to see if it improved anything. While there was a patch that I successfully installed, the lens' AF behavior is unchanged.

As you can see, when all new information is factored in, my initial ranking still stays the same. It seems you get what you pay for, though it bears repeating that the real dark horse is Sony's a300, a $700 (with lens) 10-megapixel version of the a350.

One final note: Whenever I bring up DSLRs, the debate about automatic shooting modes rages with some vehemence. I love the discussion, but I want to stress two things: Cameras intended for newbies need really good auto modes, and even the $900 kits I write about are targeted at the noob crowd. Don't believe me? Chuck Westfall, head of media and customer relations for Canon USA, told me this the other day: "The Rebel demographic is skewed towards beginners," adding, "We've found that any kind of automation we can give them is a good thing."

Thanks for the lively debate, and by all means keep it rockin'. As always, I am blown away by the depth of knowledge coming from Giz commenters on this popular but often confusing subject. [Entry-Level DSLR Battlemodo]

The Weigh In As you can see, there's a wide range. I'm not saying weight is everything, but being the heaviest (by a lot) doesn't help the Sony.
On Paper Before we get into each camera's capabilities, have a look at their specs. Cameras are arranged in order of price, from cheap to pricey. You can see how it's easy to fall in love with the lower-priced models. But in action, you statt to realize why the pricing is so slanted.
1600 ISO and Auto White Balance In these shots, you can judge two things. First, some cameras have noisier high-ISO results than others (cough*Olympus*cough), and second, that auto white balance isn't the easiest thing to master. (I'm talking about you, Nikon.) Fortunately, two cameras do both reasonably well:
Action Shots in "P" Automatic Mode Some of you have beef with me complaining that some DSLRs have lousy automatic settings, but the truth is, great DSLRs do damn well on auto, so it's a way to separate the good from the bad. Here you can see from a quick session with all four cameras that getting a clean shot of a moving cat in low light isn't always possible:
Note the Nikon's shot: The cat is squinting because of the auto-focus lamp that goes on before the shot—generally annoying when trying to capture kids and pets in their natural states.

Full Manual ShootingHere's what happens when I try to take the same or similar shots with the different cameras, using more or less the same manual settings. (The above shot was from the Sony Alpha a350.)

Daffodils: Low f-stop, medium shutter speed, handheld Dawn: Medium f-stop, fast shutter speed, handheld Creek: High f-stop, slow shutter speed, tripod
THE END RESULTCanon EOS Digital Rebel XSi - First Place
What I Liked It's an all around decent camera, much lighter in weight than the Sony but with most of the same performance. The cheap starter lens, which you may scoff at, gives it an added weight bonus, making it lighter than all but the Olympus.
What I Didn't Like Live View is limited, or you might even say crippled. You can't preview autofocus—I'm not even sure the autofocus works very well in this mode. In the manual, Canon concedes that this is really for still life shooting and other limited applications. Also, for being $150 to $170 more than the Nikon, it's more or less the same class of camera, especially for manual shooting.

Sony Alpha a350 - Second Place
What I Liked All around intuitive camera with impressive automatic modes, a Live View that can demonstrate a lot, and solid control for people who know more. It's got the teaching ability of the Olympus with the picture reliability of the Canon. Although the a350 with 14-megapixel sensor is not as good a buy as the Canon at the same price, I think the nearly identical $700 a300 kit might be the best value of all right now.
What I Didn't Like The thing is giant, especially with the 16-80mm lens I tested. (The a300 is the same size and weight, by the way.) In Live View, I noticed from time to time that white balance on preview was different than what came out in the shot, which was annoying. The worst attribute, though, is the exceptional processing delay after you take each shot.

Nikon D60 - Third Place
What I Liked There's a keep-it-simple design here that works: not many hidden frills, but many nice clear options. I think for the money, this is the best idea for knowledgable, confident shooters, though it's not the best bet for beginners. I like one rare random perk in particular, the stop-motion video maker.
What I Didn't Like Simple means no frills like Live View previewing that the other models have. Though it's very handy when done right, like on the Olympus, it can also be done badly. Judging from Canon's execution, I can see why Nikon didn't bother. I have two particular pet peeves with the Nikon: Low-light autofocus triggers a very bright AF lamp, which makes pets and children go all squinty, and the auto white balance makes things too yellow indoors, and can't be overridden when in automatic modes.

Olympus E-420 - Fourth Place
What I Liked Besides the remarkably low price, I think this camera has the capacity to teach you a lot about manual settings because of the Live View. Like the Sony, this shows you the effects of your WB, exposure, f-stop and shutter settings in a live preview as you make them. Oly has this down, and was the one that started it all.
What I Didn't Like The lightweight camera is missing a lot of strong tech: the ISO 1600 is noisy, autofocus doesn't respond nearly quick enough, and shooting in automatic modes turns up blurry and unfortunate shots.

There you have it, folks. I've tried to include enough of my methodology to let you judge this stuff for yourselves. Surely there's a lot to talk about, including the obligatory "body vs. glass" debate. I agree that lenses make a difference, but with new DSLR advancements, the bodies are starting to have a greater impact on how well people take pictures. You may know it all, but any one of these cameras can help the ignorant noob more than anything that came before. OK, that's my take... you have the floor.

Update: Check out our DSLR Battlemodo follow-up, which answers some of the questions raised in the comments below.

April's batch will include the LZ85 Series TX-37LZ85 and TX-32LZ85. These LCDs will add in 100 Hz Motion Picture Pro 2 and 24p Real Cinema function, which will allow for smooth motion transition when reproducing a 24p movie source.

Lastly, the TX-37LZ800 will complete the product refresh, which will boast Motion Focus technology and an exceptionally clear panel, supposedly capable of outputting a pristine image even in well-lit surroundings. The integrated speakers will tote SRS trusurround XT, and it will come equipped with four HDMI inputs; one at the front of the display and three in the rear...must...not...make...joke.

The complete, updated Viera range will have Panasonic's latest generation of IPS Alpha panels, which will offer a 178 degree viewing angle, horizontally and vertically. V-Audio surround also makes an appearance, which will aid in sound reproduction thanks to the V-Audio technologies that feature Panasonic's digital amplifier and BBE (Bass Boost Enhancement). We'll be at a Panasonic event later today, so stay tuned for our first impressions on the whole lot. [tech.co.uk]

SONY INTRODUCES TWO MAINSTREAM DSLR CAMERAS WITH
UNIQUE "QUICK AF LIVE" VIEW SYSTEM

SAN DIEGO, Jan. 30, 2008 - Sony is bringing live-view shooting to its digital SLR camera line with today's introduction of a 14.2-megapixel  (alpha) DSLR-A350 camera and 10.2-megapixel α (alpha) DSLR-A300 model. Both cameras feature new technologies that make picture taking faster, easier, and more familiar for first-time DSLR users.

Quick AF Live View System

They both offer Sony's new "Quick AF Live View" technology so you can frame photos on the camera's LCD without sacrificing auto-focusing speed common to other live-view systems.

Sony's innovative Pentamirror Tilt mechanism directs light to a dedicated live view image sensor, enabling fast and responsive TTL phase-detection auto-focusing, even during live view. Eliminating the focus delay of other systems, the new models are equally responsive whether using live view or optical viewfinder.

With its two sensor design, Quick AF Live View can even continuously focus-track the subject and provide live view during burst shooting, helping you capture that special moment.

Taking further advantage of Quick AF Live View is the models' variable angle 2.7-inch Clear Photo LCD ™ screen. This makes it easy to frame scenes from high or low positions difficult to reach when using an eye-level viewfinder.
With Live View and an adjustable LCD, the cameras do not need to be in front of the user's face, allowing parents, for example, to maintain eye-contact when photographing their children.

"Mainstream users stepping up to DSLRs are looking for a similar experience to their point and shoot cameras, but without compromise in speed or performance" said Phil Lubell, director of marketing for digital cameras at Sony Electronics. "Quick AF Live View gives these new models a familiar shooting style without compromising speed - ideal for the growing market of first-time SLR users."
Exceptional Image Quality

The new models produce images with fine detail, rich tonality and vibrant color due to their APS-C CCD image sensors and BIONZ® processing engine. To aid shooting in low light, Super SteadyShot® image stabilization enables shutter speeds 2.5 to 3.5 steps slower than otherwise possible, with every compatible Minolta Maxxum® and Sony α (alpha) lens (sold separately) attached to the camera.

High sensitivity operation at ISO 1600 and 3200 and very low noise are made possible by the user-selectable high-ISO noise reduction features. Sony's D-Range Optimizer delivers suitable tonality and exposures with rich shadow and highlight detail, even under high contrast situations.
Powerful Performance, Easy to Use

The DSLR-A300 model can shoot about three continuous frames per second and the DSLR-A350 model can shoot up to two-and-a-half continuous frames per second, when using the optical viewfinder. Both are powered by the Bionz processing engine and supplied InfoLITHIUMTM battery for fast start-up times, quick response and long battery life - up to 730 shots per full charge when using the optical viewfinder and up to 410 shots per full charge in live-view mode.

Both models feature lighter, slimmer bodies for easy handling; an improved user interface; an automatic pop-up flash; a comfortable camera grip with an easily accessible mode dial; an anti-dust system to keep the CCD image sensor clean for spot-free pictures; and JPEG and RAW file format support. Both have a slot for CompactFlash™ Type I/II media cards.

An adaptor for Memory Stick Duo™ media cards is also available for the cameras and sold separately.
The new DSLR-A300 and DSLR-A350 cameras are compatible with a range of accessories, including the ergonomic Sony VG-B30AM vertical grip. Also available as an option is the new Sony HVL-F42AM flash unit. It offers advanced features such as automatic white balance adjustment with color temperature information, adjustable bounce angles, ADI metering and wireless remote operation to suit the needs of most photographers.
Price and Availability

The DSLR-A300 kit with a DT 18-70mm f3.5-5.6 standard zoom lens will ship in April for about $800. The DSLR-A350 camera body will be available in March for about $800, and the DSLR-A350 kit with a DT 18-70mm f3.5-5.6 3.9x zoom lens will be available for about $900 at the same time. Both models will be available at sonystyle.com, Sony Style® retail stores (www.sonystyle.com/retail), military base exchanges, and authorized dealers nationwide. Pre-orders begin online today at www.sonystyle.com/dslr.

SONY UNVEILS NEW MAINSTREAM DSLR CAMERA

LAS VEGAS (CES BOOTH 14200), Jan. 6, 2008 - Sony is advancing the digital SLR category for mainstream photographers with today's introduction of the new α (alpha) DSLR-A200 camera.
The DSLR-A200 model features upgrades influenced by the recently-introduced, enthusiast-class DSLR-A700 camera and replaces the former Sony DSLR-A100 model, which was Sony's first in the DSLR class.

The new model is designed to be faster, lighter and easier to use. Upgraded features include a wider, 2.7-inch Clear Photo LCDTM screen for easy playback viewing; a more compact body and an easily-accessible mode dial; an easy-to-use function menu (camera function display); improved noise control for higher quality images; an auto focus speed 1.7x faster than the previous model; improved predictive control performance; quieter shutter sound; automatic pop-up flash; and a battery life indicator that displays the percentage of battery life remaining so you know exactly when to recharge.
As seen in all α (alpha) camera bodies, the DSLR-A200 camera incorporates Super SteadyShot® image stabilization in the body to allow shooting at shutter speeds of 2.5 to 3.5 steps slower than otherwise possible - a benefit realized with every compatible lens attached to the camera. Compatible lenses encompass all Minolta Maxxum® mount lenses, in addition to Sony α (alpha) lens lineup − including Carl Zeiss® lenses.

"With the DSLR-A200, we are helping consumers capture high-quality images with advanced technology that's practical and easy to use," said Phil Lubell, director of marketing for digital cameras at Sony Electronics. "This model is an ideal step-up for point-and-shoot users who are looking for a camera that can capture virtually all of the photographs they want."

High-Quality Images
With its 10.2-megapixel (effective) APS CCD image sensor, the DSLR-A200 camera continues to offer high-quality images by allowing more light to pass through to each pixel - increasing sensitivity, reducing noise, and providing greater detail.

Clean, reduced-noise signals are sent from the image sensor to Sony's BIONZ™ processing engine, which processes data-rich picture information at high speeds and reduces picture noise in the RAW data stage before image JPEG conversion. The results are high-resolution, detailed images with rich tonal reproduction.

The DSLR-A200 model supports JPEG and RAW file format support. It has a slot for CompactFlash™ Type I/II media cards. An adaptor for Memory Stick Duo™ media cards is sold separately as an accessory.

Get The Photo Results You Want
In addition to Super SteadyShot image stabilization for virtually blur-free photos, the new model incorporates Sony's D-Range Optimizer (DRO). It helps you capture well-exposed images, especially when shooting high-contrast or backlit scenes that often lead to loss of highlight and shadow detail. Sony's DRO modifies the range from highlights to shadows, including gain and contrast, through its in-camera hardware processing to produce more natural, evenly exposed pictures. The camera's image analysis technology studies the captured image data and instantly determines the best exposure and color tonality for the image before JPEG compression.

The BIONZ image processing engine powers the camera up immediately and the eye-start autofocus starts the focusing system before you even press the shutter. The camera can shoot up to three continuous frames per second at 10.2-megapixels at the finest JPEG compression level.

As seen in previous α (alpha) models, the new model carries a static-free anti-dust coating on the CCD filter which is gently vibrated to dislodge any dust that might have collected each time the camera is powered off.
Additionally, the DSLR-A200 camera's supplied lithium ion battery offers up to 750 shots per full charge.

Bright and Easy Playback
The camera's smaller, more compact body along with its wider, 2.7-inch Clear Photo LCD TM screen and a new on-screen navigation interface make it easier to carry and to use. The vibrant, easy-to-view screen features 230K-pixel resolution, an anti-reflection coating and glare-reducing layer assures vivid, accurate colors with a wide viewing angle, even in daylight. The on-screen navigation display shows camera settings and key shooting information in large, easy-to-read text. The display's orientation automatically switches from landscape to portrait position when the camera is turned on its side.

Accessories Expand Creative Possibilities
Sony is providing a full line of accessories for the model, including flashes, rechargeable battery packs and several carrying cases. An interesting addition is the VG-B30AM ergonomic vertical grip equipped with the most essential controls for portrait orientation shooting. It also allows for the use of two InfoLITHIUM® batteries (sold separately) for up to 1,500 shots on a single, full charge.
The DSLR-A200K kit includes the camera body and a DT 18-70mm f3.5-5.6 3.9x zoom lens for about $700. The DSLR-A200W kit includes the camera body, the DT 18-70mm lens and a 75-300mm f4.5-5.6 lens for about $900. Both will ship in February and will be available at sonystyle.com, Sony Style® retail stores (www.sonystyle.com/retail), military base exchanges, and authorized dealers nationwide. Pre-orders begin online on Jan. 7 at www.sonystyle.com/dslr.

SAN DIEGO, Sept. 5, 2007 — Sony is expanding its a (Alpha) digital SLR system with the introduction of the DSLR-A700 camera, which is aimed at photo enthusiasts or serious photo hobbyists.

The new model features advanced imaging technologies and ultra-responsive operation, as well as a lightweight, dust- and moisture-resistant, magnesium alloy construction common to enthusiast-class D-SLR cameras.

Like Sony's mainstream DSLR-A100 model, the new A700 unit incorporates Super SteadyShot® Inside image stabilization in the camera body and is compatible with most Minolta Maxxum® mount lenses in addition to Sony lenses.

"Discerning photo enthusiasts will be impressed with the rugged construction and outstanding performance of the A700, said Phil Lubell, director of marketing for digital cameras at Sony Electronics. "We also expect that this new camera will re-define the post-capture experience with HDMI™ output for high-quality playback of images on high-definition televisions."

Picture Quality

The camera's new 12.2-megapixel Exmor™ CMOS sensor conducts analog-to-digital (A/D) signal conversion and dual noise reduction right on the sensor itself. Noise reduction is applied to analog signals before A/D conversion and the resulting digital signals are then subject to a second round of noise reduction.

According to Lubell, "These digital signals are virtually immune to external noise and interference."

Clean, noise-free digital signals are then sent to the newly developed BIONZ™ processing engine. Lubell said this engine has been optimized to process data-rich picture information at high speeds, and to reduce picture noise in the RAW data stage before final image compression and encoding. The results are high-resolution, detailed images with rich tonal reproduction.

Extraordinary Responsiveness

The A700 camera is engineered to be fast and ultra-responsive so as to become "a virtual extension of your own senses," Lubell said, "capturing fleeting moments as you see them."

A newly developed, auto-focus system features 11 wide-area sensors, including a center dual cross sensor comprised of two horizontal and two vertical line sensors for exceptional AF precision. An F2.8 line sensor leverages the brightness of fast aperture lenses for even greater precision. Lubell said that extraordinary focusing speed has been realized through improved algorithms and a high-torque focusing drive motor.

The large, bright, viewfinder uses a precision-ground optical glass pentaprism and a high refractive index eyepiece lens to provide 0.9x viewfinder magnification and 95 percent frame coverage. Manual focusing is aided by an interchangeable spherical acute matte focusing screen.

The camera has a high-performance vertical traverse shutter with a maximum shutter speed of 1/8,000th of a second to freeze fast-moving action. A high-power coreless motor charges the shutter and mirror mechanism, allowing continuous shooting at up to five frames per second. In JPEG fine or standard mode, continuous shooting is limited only by the capacity of the media card (sold separately), while up to 18 frames can be captured in RAW.

Expanded Creativity

The new camera features fourteen creative styles, including night view, autumn leaves or vivid, which can be selected to enhance images. These effects can then be fine-tuned by customizing contrast, sharpness, zone matching and other parameters.

Sony's Dynamic Range Optimizer (DRO) function has been updated on this model so users can choose the desired level of detail recovered in areas of shadow. The advanced mode offers the option of five levels of user selectable correction. Additionally, DRO bracketing creates three images from a single capture with three different levels of DRO.

There is an extensive array of customization options to personalize the camera to match shooting styles. The unit's quick navigation interface can be accessed instantly with the four-way multi-selector, and selected parameters can be adjusted directly by control dials.

Up to 28 camera settings can be stored in one of three user memories for instant recall. The unit's custom function button can be assigned to 15 frequently-accessed functions.

With the supplied remote capture application, the camera can be controlled from a compatible PC via USB without even touching the camera, and files can be stored on the computer instead of the media card.

High-Quality Pictures on an HDTV

The A700 model features an HDMI output for connection to HDTV sets, putting a high-resolution spin on the conventional photo slideshow.

When connected to a Sony BRAVIA® LCD HD television, photos are optimized for viewing with the new "PhotoTV HD" mode. This mode brings the look of actual printed photography to the television, reproducing high-quality digital photos by fine-tuning such image parameters as sharpness, gradation and color specifically for photographs.

The exceptional viewing experience of this camera also extends to viewing photos on its 3-inch LCD screen. The screen's size and ultra-sharp resolution (921K) makes it possible to check focus and image quality with much greater accuracy.

A Flexible System

The camera will be introduced with two new lenses, bringing Sony's lens and teleconverter catalog up to 23 models. Supplied as a standard kit lens, the new DT 16-105 mm f.3.5 - 5.6 lens features a distinctive zoom range (35mm equivalency of 24 - 157.5 mm); compact, lightweight design; and internal focusing. The other addition is a powerful and compact high-magnification DT 18 - 250 mm f3.5 - 6.3 lens. Sony is also planning to introduce a specialty 70 -300 mm f4.5 - 5.6 SSM G telephoto lens featuring super sonic wave motor auto focus drive system for smooth auto focusing in Spring 2008.

Sony's full line of accessories will also expand to include a new vertical grip. Equipped with buttons and switches for the most essential control functions, it offers the same ease of operation and handling as when shooting vertically. It houses two InfoLithium® batteries (sold separately), which will automatically switch to the second battery when the first one runs out. Remaining charges of both batteries are displayed on the camera's LCD screen.

Memory That Keeps Up With The Camera

The model also features separate slots for Memory Stick Duo™ media cards compatible with the Memory Stick PRO-HG™ high-speed data transfer standard, as well as CompactFlash™ Type I/II media cards compatible with the new Ultra Direct Memory Access standard for up to 300x write speeds. Sony is also introducing new 300x high-speed CompactFlash™ memory cards, ideal for high-end photographers requiring fast write speeds. The new models, available in 2GB or 8GB capacity, expand Sony's current line of CompactFlash cards that also include 66X and 133X speeds, with capacities ranging from 1GB to 4GB.

The DSLR-A700 camera body, DT 16 - 105 mm lens, and DT 18-250 mm lens will be available for about $1,400, $580 and $550, respectively. The DSLR-A700K kit with an 18-70 mm lens will be available for about $1,500, and the DSLR-A700P kit with the 16-105 mm lens will be available for about $1,900. The camera body and DSLR-A700K kit will ship in October and the DSLR-A700P kit in November. All will be available at sonystyle.com, Sony Style retail stores (www.sonystyle.com/retail), at military base exchanges, and at authorized dealers nationwide.

Pre-orders begin online today at www.sonystyle.com

Sony told us at PMA in March (that's when we took the pictures you see above) there would be an even higher-end pro model forthcoming, too, but would tell us nothing else. Now rumor has it that one of the models will be called the Sony A300, with the flagship called the A500 (pictured above), and that one's packing a 20-megapixel sensor. [Digital Camera Information]

Weir wouldn't say whether this camera under glass was a working prototype, and said one of the two more-advanced Alpha cameras announced today will be released before the end of this year. Which one will be released? He wouldn't say. – Charlie White

Its innovations are under the hood, where it enhances compatibility with three tricked-out graphics standards that might soon be ubiquitous on the Web: Scalable Vector Graphics (SVG), the Canvas specification, and the cairo graphics library. Sounds great, but what does all this stuff do? They all have to do with making Web pages look the same on any platform, and scaling up graphics without loss of quality.

Explanations, plus the download link, after the jump.

Scalable vector graphics have been around since 2001, and the idea here is to have a standard graphics format on the Web (the way jpeg and gif have become) that uses vectors, that is, descriptions of where lines will go rather than individual dots of each graphic that comprise bitmap images such as jpeg and gif. These graphics can be scaled up or down without any loss of resolution.

What about Canvas? It's another next-gen Web technology that's similar to Scalable Vector Graphics but adds the element of animation, where JavaScript code can access a defined area and dynamically draw on graphics such as graphs and animations.

The cairo graphics library is another vector-based graphics enabler that can use hardware acceleration that's already in Firefox and has been since version 1.5. Cairo can work with the Quartz graphics engine in Mac OS X, as well as OpenGL.

There's nothing quite like the speed of open-source development, but we wish version 2.0 of Firefox would be perfected before any grand adventures began on the next point release. But that's just us. – Charlie White

Download Firefox 3.0 Alpha Here [Mozilla, via lifehacker]

If you're looking for better image quality, the Canon is the winner. If you're looking for quicker shot to shot speed or startup to shot speed, it's the Nikon. The Canon also had less noise and more dynamic range, but the Nikon performed better in low light. However if you've got troubles holding your camera still, the Sony is the winner in image stabilization. If you're looking for which camera looks the best (subjective), they anoint the Nikon as the king.

The Sony Alpha A100 is intended for buyers who don't plan to buy more advanced equipment soon. The Canon certainly could be, and the Nikon is not just an entry camera, it's an appropriate backup body for prosumers and pros on a budget.

– Jason Chen

Faceoff [Digital Camera Info]

The seven features he found great with the Alpha 100 were: anti-blurring, the 10.2 megapixel sensor, the LCD, its easy operation, good battery life, lens variety, and wireless flash. Pop Photo agreed with these assessments a month later in their in-depth review.

The A100 provides the highest image quality of any DSLR for under $1,000—thanks, no doubt, to its 10.2MP (effective) CCD and Sony's years of experience making APS-format sensors and advanced image processing systems for Nikon, Pentax, and Konica Minolta DSLRs.

Check out their full reviews if you're thinking of purchasing one, but in short, the Alpha is a quality DSLR that Konica Minolta fans should love as it allows them to use their old KM lenses. – Jason Chen

Sony Alpha Field Test [Popular Photography]

Camera Test: Sony Alpha 100 DSLR [Popular Photography]