Amazon’s Fire TV is the Amazon Fire of set top boxes. I’m not saying that to sound like an idiot. I’m trying to emphasize how Amazon’s affinity for highly proprietary and basically functional hardware spans categories. The fancy new Fire TV is no exception.
When competition heats up, you can expect somebody to get burned. Today, Amazon absolutely scorched Google and Apple by banning the two companies’ streaming TV products from its marketplace. Amazon says it’s “to avoid customer confusion.”
Amazon just added the last piece necessary to make its Fire TV set-top-box an unstoppable beast: Now it's got HBO Go. (Updated with comment from Amazon and Comcast below.)
Amazon's Fire TV just got some new apps and games, most notably good-Amazon-Prime-Music-alternative Spotify, and season two of Telltale's fantastic Walking Dead game series.
Amazon's Fire TV is a great, speedy, oddly expensive piece of hardware, and so naturally Amazon needs to find something that can make it special. Something that can make use of that controller. And what better console-selling exclusive than...Flappy Bird? Yep.
Amazon debuted its $100 streaming TV box today. It's impressive! It's affordable! And it has a whole bunch of apps. It just doesn't have HBO Go, which is probably the one app that so, so many folks were hoping for. And that could be problematic.