To put this into context, doubleTwist debuted not just as an alternative music manager for people with or without Apple players, but as a giant, coded jab at iTunes, Apple, and the way they do business. After launch, DVD Jon, who created doubleTwist, spent a few months waging a small-scale PR war, hanging Apple-baiting banners in San Francisco and parodying their famous "1984" ad. With Amazon MP3 store integration, that ad's promise—to "bring you choice"—has come true, and it's worth a thousand PR stunts

As has been the case with every other aspect of doubleTwist, the music storefront looks like a simpler version of the one in iTunes. Navigation and searching are about as simple as they could be, as are downloads, which only take a few clicks. The whole experience will be familiar to anyone weened on Apple's bloated beast, apart from a few things: Amazon's album prices are often lower than iTunes', and of course, you can immediately sync any music you download—there's only music, by the way—to practically any device you own, be it a Pre, a BlackBerry, a Sandisk, an iPod, or whatever.

The first version is Mac-only and tied to Amazon's US store, but Windows (and international) versions are on their way. [doubleTwist via Techcrunch]

SEATTLE—(BUSINESS WIRE)—Sept. 23, 2008—Amazon.com, Inc. (NASDAQ: AMZN) today announced that the Amazon MP3 music store will be pre-loaded on the T-Mobile G1, the world's first Android(TM)-powered mobile phone in partnership with Google. T-Mobile G1 users can search, download, buy and play music from Amazon MP3, which offers over 6 million DRM-free MP3 songs from all four major music labels and thousands of independent labels that can be played on virtually any hardware device and managed with any music software.

"Amazon wants to make it easy for customers to discover, buy, and play their music wherever they happen to be—whether sitting at their computer or on the go," said Bill Carr, Amazon.com Vice President for Digital Music and Video. "We look forward to the release of the T-Mobile G1, which will put Amazon MP3's vast selection of low-priced DRM-free music at the fingertips of even more customers in more places."

The T-Mobile G1 comes pre-loaded with an Amazon MP3 application, giving customers a phone-optimized version of the Amazon MP3 store and the immediate gratification of buying and playing their favorite music. Amazon MP3 has worked to make its DRM-free music available through numerous products and services, such as Pandora MySpace Music, and now Android and T-Mobile G1.

Downloading music from Amazon MP3 using the T-Mobile G1 requires a Wi-Fi connection but searching, browsing, listening to samples and buying MP3s can be done wherever customers are connected to the T-Mobile network. Downloaded MP3s can be played anytime on the T-Mobile G1, PCs, Macs or any other MP3 music player.

Launched in September 2007, Amazon MP3 offers a massive selection of DRM-free MP3 music downloads with more than 6 million songs from thousands of record labels. Every song and album in the Amazon.com digital music store is available exclusively in the MP3 format without digital rights management (DRM) software, enabling customers to play their music on virtually any personal digital music-capable device, including PCs, Macs(R), iPods(R), iPhones(R), Zunes(TM), Zens(TM), and to burn songs to CDs for these customers' personal use. Amazon MP3's 100 bestselling songs are 89 cents, unless otherwise marked, with over 1 million songs available at 89 cents. Amazon MP3's 100 bestselling albums are $8.99 or less, unless otherwise marked. Most albums are priced from $5.99 to $9.99, with more than 80 percent of Amazon MP3's album catalog priced at $8.99 or below.

The T-Mobile G1 is the world's first Android-powered mobile phone in an exclusive partnership with Google. The T-Mobile G1 combines full touch-screen functionality and a QWERTY keyboard with a mobile Web experience that includes the popular Google services that millions have enjoyed on the desktop, including Google Maps with StreetView, Gmail, YouTube and others. With a fun and intuitive user interface and one-touch access to Google Search, the T-Mobile G1 is also the first phone to provide access to Android Market, where customers can find and download unique applications to expand and personalize their phone to fit their lifestyle.

Android is an open, free mobile platform developed by the Open Handset Alliance. It includes everything a manufacturer or operator needs to build a mobile phone. Android was designed from the ground up to enable the best user experience possible on a mobile phone. It leverages web and Internet content to provide advanced services such as Mobile Mash-ups.

Songs and albums on Amazon MP3 are generally sold by Amazon Digital Services, Inc.

[Amazon]

There are two million tunes available, from 180,000 artists, including tracks from EMI and Universal. Over half of the songs are priced at 89 cents, including the Top 100 tracks, and they're at 256 kbps resolution. Once you've installed the Amazon MP3 downloader you can pick off the tracks you want.

Good news: there's loads of Bowie, Stones, Daft Punk, Kanye. And the even better news is that the only Britney, Pussycat Dolls and Avril Lavigne you can find are karaoke versions, which means they'll be better than the originals. The bad news is that, despite a lot of big names, there's also a lot of filler: a gazillion different Willy Nelson compilations, both clean and dirty versions of Kanye and Fiddy, and hordes of unknowns, all which must eat into Amazon's two million tracks. [Amazon Earworm]

Press release:

Amazon.com Launches Public BETA of Amazon MP3, A Digital Music Store Offering Customers Earth's Biggest Selection of A La Carte DRM-Free MP3 Music Downloads

Amazon MP3 offers over 2 million songs from more than 180,000 artists and over 20,000 labels, including EMI Music and Universal Music Group

SEATTLE—September 25, 2007—Amazon.com, Inc. (NASDAQ: AMZN) today launched a public beta of "Amazon MP3," a new digital music download store with Earth's biggest selection of a la carte DRM-free MP3 music downloads. Amazon MP3 has over 2 million songs from more than 180,000 artists represented by over 20,000 major and independent labels. Amazon MP3 complements Amazon.com's existing selection of over 1 million CDs to now offer customers more selection of physical and digital music than any other retailer.

"Amazon MP3 is an all-MP3, DRM-free catalog of a la carte music from major labels and independent labels, playable on any device, in high-quality audio, at low prices," said Bill Carr, Amazon.com Vice President for Digital Music. "This new digital music service has already been through an extensive private beta, and today we're excited to offer it to our customers as a fully functional public beta. We look forward to receiving feedback from our customers and using their input to refine the service."

Every song and album on Amazon MP3 is available exclusively in the MP3 format without digital rights management (DRM) software. This means that Amazon MP3 customers are free to enjoy their music downloads using any hardware device, including PCs, Macs , iPods , Zunes , Zens , iPhones , RAZRs , and BlackBerrys ; organize their music using any music management application such as iTunes or Windows Media Player ; and burn songs to CDs.

Most songs are priced from 89 cents to 99 cents, with more than 1 million of the 2 million songs priced at 89 cents. The top 100 best-selling songs are 89 cents, unless marked otherwise. Most albums are priced from $5.99 to $9.99. The top 100 best-selling albums are $8.99 or less, unless marked otherwise.

Every song on Amazon MP3 is encoded at 256 kilobits per second, which gives customers high audio quality at a manageable file size.

Buying and downloading MP3s from Amazon MP3 is easy. Customers can purchase downloads using Amazon 1-Click shopping, and with the Amazon MP3 Downloader, seamlessly add their MP3s to their iTunes or Windows Media Player libraries.

Amazon MP3 has over 2 million songs from more than 180,000 artists spanning every genre of music, including 50 Cent, Alison Krauss, Amy Winehouse, Ani DiFranco, Arcade Fire, Beastie Boys, Coldplay, Creedence Clearwater Revival, Ella Fitzgerald, Feist, John Coltrane, KT Tunstall, Keith Urban, Koko Taylor, Lily Allen, Madeleine Peyroux, Maroon 5, Marvin Gaye, Miles Davis, Morrissey, Nelly, Nickel Creek, Nirvana, Norah Jones, Paul McCartney, Philip Glass, Pink Floyd, Pixies, Radiohead, Ray Charles, Rod Stewart, Spoon, Stevie Wonder, The Chemical Brothers, The Decemberists, and The Rolling Stones.

"Well done Amazon for making so much music available to so many people," said KT Tunstall. "It's good to know, in the words of The King, you're taking care of business!"

Leading independent labels offering their catalog of music for the first time as DRM-free MP3s include Alligator Records, HighTone Records, Madacy Entertainment, Sanctuary Records, Rounder Records, Righteous Babe Records, Sugar Hill Records, and Trojan Records.