Ali Julia may or may not be her real name. But to the complex and influential world of Amazon reviews, Ali Julia is a name to be reckoned with. The mysterious Boston woman with an affection for computers and battery chargers is the number one ranked reviewer on Amazon. She sounds a little quirky, too.
Amazon is at once one of the best and worst things that could've happened to the human race—it's also one of the most universally popular. And what happens when you combine the unwashed, oblivious masses with an open customer review platform? Magic is what happens. You get magic.
Amazon—more than Wikipedia, more than Google, more than porn (okay maybe not more than porn)—might be the reason why the Internet exists. It makes your life easier, it makes you go out less, it makes you spend more money, it makes you waste time, it makes you trust random people's reviews on the Internet. And it…