I thought the orignal amBX elements for PC were just a gimmick until I played Far Cry at my friend's place who had amBX. He had the works (Lights, rumble and wind). It really is a cool experience. Especially the wind. Gamers might be used to the rumble feature from PS, Xbox and even PC controllers but the wind element really caught me by surprise. When your character is out on the plains or there's a large explosion. I'd be really excited to see this implemented on my PS3 for Blu-ray and game playback. Huge fans and lighting effects would make my place p.i.m.p.
@Vincent C: Like the Philips Ambilight TVs the amBX ambient lighting changes to compliment the colors on screen. Snow scene - blue. Forest - green. etc etc. And the LEDs have almost an infinite color range so the hues match almost exactly. It is supposed to help create a more immersive environment and from experience does add a bit of working wow factor.
So, Sony announced this new technology partnership today, but when might we see actual implementation on the PS3? Well, if Sony follows the same announce-then-release path they followed for their PlayStation Home, maybe a Beta by Fall 2012? (Or, if that's asking for too much, maybe a full release...never?)
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$10.99 from Brando?
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