It’s a big sweeping question that can’t possibly have an answer. Is it the story? Is it the characters? Is it the cinematography? This examination by Now You See It attempts to break down what makes a movie elevate from good to great, and focuses on a few things: the impact it has on filmmaking (also known as why …
People are putting butter in their coffee. And hey, if you're just craving a new flavor experience, more power to you. The problem is that Bulletproof Coffee, the company behind the trend, is claiming that drinking a mug of fatty joe every morning instead of eating breakfast is a secret shortcut to weight loss and…
Christopher Nolan's Inception is a delightfully surreal look at merging the worlds of dream and reality - but this video essay from Brows Held High takes a deep dive into Nolan's surrealist influences as well as Inception's flirtation with the greatest filmmaking illusion of all: the Narrative.
Microsoft has plans for your home: with its new Lab of Things, it wants to suck up data from around your home so you can probe, analyze and experiment to your heart's content.
You probably turn to Yelp to look for single, stand-out restaurants and businesses. But there's a lot of data inside all those reviews, which can make for fascinating analysis—letting you spot trends across geographic locations.
Rendering Redux is a weekly examination of architectural rendering practices on Architizer. While many architects evaluate these images based on sheer effect, we take a more humorous approach, documenting the inconsistencies and incongruous scale figures that populate the architectural imagination. Each week, we take…
Facebook, with its 900 million users, is a social scientist's wet dream: a huge number of participants, all offering up rich streams of personal information. Obviously that hasn't escaped Facebook's attention, which is why it has its own team of social scientists analyzing all of our data—and, on occasion,…
The concept of Big Data—the practice of acquiring, analyzing and interpreting ridiculously huge data sets—is something much of the technology and business world is extremely excited about. But excited is about as far as it goes because, currently, there just aren't enough practitioners to make it work.
It was almost a footnote. AirPlay, the audio streaming protocol once known as AirTunes, got just one minute of keynote time last week. But it might end up as the backbone of Apple's assault on the living room.
Despite its mobile prowess, Apple sucks at the internet. But surprisingly it's Microsoft—not Google—that's best positioned for Our Future in the Cloud. Here's why.
Google is done playing catch-up. Today they're setting the agenda: With Android Froyo, Google TV, mobile ads and streaming media, Google isn't just matching Apple—they're taking the lead.
After our We Miss Sony series ran, I got a call from Sony's head of corporate communications. "You made my weekend very busy," he said.
We love Sony. We really do. And we want them to get back in the game, because competition makes everyone better. Here's how they do it.
Sony's newest catchphrase, "make.believe," is a fitting reminder that Sony ads make no sense. Laptops take flight, PlayStations become monsters, and pitchmen state plainly that Sony TVs make you better at playing sports. Most of all—look! Play-doh bunnies!
To understand Sony, understand its founders, Masaru Ibuka and Akio Morita. Even though both are now gone, their executive dynasty and its haphazard, emotional governance established the model for the Sony of today—even as it holds Sony back.
More than anything, Sony's lost its spirit, spending too much time telling us it's the greatest electronics company in the world and not nearly enough showing us.
There are very few companies in the world whose names provoke not just recognition, but affection. Sony, whose products defined gadgetry in my youth, has lost its way. I want them back. I miss loving Sony.