Bulletproof Coffee: Debunking the Hot Buttered Hype

People are putting butter in their coffee. And hey, if you're just craving a new flavor experience, more power to you. The problem is that Bulletproof Coffee, the company behind the trend, is claiming that drinking a mug of fatty joe every morning instead of eating breakfast is a secret shortcut to weight loss and… » 1/23/15 10:00am 1/23/15 10:00am

Baku Rendering Redux: An Investigation Into Insane Architecture Images

Rendering Redux is a weekly examination of architectural rendering practices on Architizer. While many architects evaluate these images based on sheer effect, we take a more humorous approach, documenting the inconsistencies and incongruous scale figures that populate the architectural imagination. Each week, we take… » 5/23/13 4:02pm 5/23/13 4:02pm

How Facebook Uses You as Part of a Giant Sociological Experiment

Facebook, with its 900 million users, is a social scientist's wet dream: a huge number of participants, all offering up rich streams of personal information. Obviously that hasn't escaped Facebook's attention, which is why it has its own team of social scientists analyzing all of our data—and, on occasion,… » 6/14/12 4:37am 6/14/12 4:37am