A Crazy-Making Day in the Life of an Apple Store Creative

I didn't know this until I went to work for Apple Retail, but their credo is "Enriching Lives." I never had a job with a philosophy attached to it. I know the Marines have one. It's Semper Fi. If you see that on a bumper sticker, it's Latin for, "Mess with this car, and you're dog meat." » 1/28/14 12:00pm 1/28/14 12:00pm

Apple Will Charge $500 for Geniuses to Visit Businesses and Fix Their…

Aimed at small businesses, Apple's Joint Venture will cost $499 for five users annually, with additional users being tacked on for $99 each. The (likely) tax-deductible cost will save hapless office managers from schlepping into Apple stores and waiting for Geniuses there, and with any luck strike the foolish IT guy… » 3/01/11 3:20am 3/01/11 3:20am

Apple Fixes iTunes HDTV, Genius Problems With 8.0.1 Release

In case you haven't opened up your iTunes in the last few hours, Apple's released v.8.0.1 to fix several 8.0.0 issues with HDTV episodes, the Genius auto-playlist feature and software update checks. For instance, iTunes will no longer accidentally overwrite HD versions of your TV episodes with their standard… » 10/02/08 10:55pm 10/02/08 10:55pm