A Crazy-Making Day in the Life of an Apple Store Creative

I didn't know this until I went to work for Apple Retail, but their credo is "Enriching Lives." I never had a job with a philosophy attached to it. I know the Marines have one. It's Semper Fi. If you see that on a bumper sticker, it's Latin for, "Mess with this car, and you're dog meat." » 1/28/14 12:00pm 1/28/14 12:00pm

Apple Will Charge $500 for Geniuses to Visit Businesses and Fix Their…

Aimed at small businesses, Apple's Joint Venture will cost $499 for five users annually, with additional users being tacked on for $99 each. The (likely) tax-deductible cost will save hapless office managers from schlepping into Apple stores and waiting for Geniuses there, and with any luck strike the foolish IT guy… » 3/01/11 3:20am 3/01/11 3:20am

Apple Fixes iTunes HDTV, Genius Problems With 8.0.1 Release

In case you haven't opened up your iTunes in the last few hours, Apple's released v.8.0.1 to fix several 8.0.0 issues with HDTV episodes, the Genius auto-playlist feature and software update checks. For instance, iTunes will no longer accidentally overwrite HD versions of your TV episodes with their standard… » 10/02/08 10:55pm 10/02/08 10:55pm

Microsoft to Deploy Their Own Version of the Apple Genius

As part of their $300 Million ad campaign » 9/05/08 4:38pm 9/05/08 4:38pm Microsoft has announced that they will begin to deploy in-store representatives to large chains like Best Buy and Circuit City to help consumers with their PC issues. Like their Apple counterparts, The "Microsoft Gurus" will not be paid on commission and they will be…