A Crazy-Making Day in the Life of an Apple Store CreativeJ.K. Appleseed - McSweeney's 1/28/14 12:00pm603EditPromoteDismissUndismissHideGo to permalinkI didn't know this until I went to work for Apple Retail, but their credo is "Enriching Lives." I never had a job with a philosophy attached to it. I know the Marines have one. It's Semper Fi. If you see that on a bumper sticker, it's Latin for, "Mess with this car, and you're dog meat."