<![CDATA[Gizmodo: apple i]]> http://tags.gizmodo.com/assets/base/img/thumbs140x140/gizmodo.com.png <![CDATA[Gizmodo: apple i]]> http://gizmodo.com/tag/applei http://gizmodo.com/tag/applei <![CDATA[Steve Jobs: "If You Have any Further Questions, Please Call or Write"]]> Once upon a time, Apple computers didn't come with keyboards or monitors or even cases. But they often came with a personal letter from Steve Jobs, like the one included with this Apple I, now available starting at $50,000.

That's the starting eBay bid for this motherboard. According to the original invoice included in the auction package—dated December 7, 1976—he also was the one filling the sales forms. At least this one, which says Steven. Since it was only him and Woz at the time—and the latter was always busy creating beautiful electronics and calling the Pope—it's pretty safe to say that this was indeed Apple's current CEO and then CEO, CFO, CMO, COO, and CLSDI. The original package has Steve Jobs' parents as the return address:

It includes:

• The computer itself
• The original shipping box, with Steve Jobs' parents' house as a return address
• The original manual, with schematics to build your own Apple 1
• The tape interface card
• The manual for the tape interface
• A plain Scotch-brand cassette tape with a simply-typed label "BASIC" that came with the unit
• A letter, signed by Steven Jobs in 1976, explaining connecting a keyboard and monitor, as well as detailing when dealer applications would be available
• An original full-page glossy advertisement for Apple, included when the Apple 1 computer was shipped. (The ad is almost unrecognizable as an Apple ad due to its elaborate Isaac Newton logo. The artist who drew that logo was the third original partner in Apple Corp. His stake in Apple was bought out for a couple thousand dollars when the company started getting serious).
• Photographs of all prior owners of this unit.

The Apple I was the first Apple computer. The two Steves started to sell it on July 1976. The price then was $666.66. At the time all computers needed to be assembled, but the Apple I was a motherboard—assembled by themselves at Jobs parents' garage—was ready to connect to a keyboard, monitor, and cassette player. [eBay via Tuaw]

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<![CDATA[Apple I: The Start of Something Huge]]> In our kick-off excerpt from the gorgeous coffee table book Core Memory, photographed by Mark Richards and written by John Alderman, we learn of the Cinderella-like beginning of the Apple saga.

Name: Apple I
Year created: 1976
Creator: Apple Computer Company
Price: $666.66
Memory: 4KB semiconductor
Processor: MOS technology 6502

Of course people would want their own computer. But when Steve Wozniak offered a design for one to his employer, Hewlett-Packard, it was rejected. With fate on his side, Wozniak introduced the Apple I to Silicon Valley's Homebrew Computer Club, even if it was a little more than a kit. Kits were popular with hobbyists, and the offerings were often crafted by users onto wooden boards, as pictured here.

Sensing that the market for a personal computer went beyond people who had the time to put together their own, Wozniak (or "Woz" as he is known, and evidently signs his name) and his friend Steve Jobs sold fifty pre-built Apple I computers to The Byte Shop in Mountain View. If the biblical allusions of the price and the image of temptation represented by an apple weren't enough, many believed that "Apple" was a reference to the Beatles' Apple Corps record label. All of these cultural markers conveyed that this computer, and the company that made it, was for cool people who were in on the joke and ready to take the reins of technological power—or at least have a bit more fun with it. The computer industry was beginning to make serious inroads into popular culture—or was it the reverse? It was Steve Jobs whose crafty marketing sense pushed all these themes into play. Not coincidentally, the idea of the computer "evangelist" proselytizing about new hard- or software took hold at Apple.

About two hundred models of the Apple I were sold—not as many as the Altair, but to Jobs and Wozniak, they established the concept and provided the fuel to form a company to launch the Apple II, a runaway success. And some important lessons were learned: Maybe it was the lack of a case that impressed on Jobs the importance of a good-looking box. Either way, no one has done more than Apple to turn the home-brewed computer into the beautiful, consumer-friendly machines, from the Macintosh to the iPod.














Core Memory is a photographic exploration of the Computer History Museum's collection, highlighting some of the most interesting pieces in the history of computers. These excerpts were used with permission of the publisher.

The photograph (top) was taken by Mark Richards, whose work has appeared in The New York Times Sunday Magazine, Fortune, Smithsonian, Life and BusinessWeek. The eye-candy is accompanied by descriptions of each artifact to cover the characteristics and background of each object, written by John Alderman who has covered the culture of high-tech lifestyle since 1993, notably for Mondo 2000, HotWired and Wired News. A foreword is provided by the Computer History Museum's Senior Curator Dag Spicer.

Or go see the real things at the Computer History Museum in Mountain View, Calif. Special thanks to Fiona!

Gizmodo '79 is a week-long celebration of gadgets and geekdom 30 years ago, as the analog age gave way to the digital, and most of our favorite toys were just being born.

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<![CDATA[Apple i Keynote Parody is Spot On]]> College Humor is running a parody of Steve in Keynote mode, we know it isn't the first or won't be the last, but it has some of the Steve's actions, crowd reactions and the overall atmosphere pretty much down to perfection. On top of all that, it does a good job at making us laugh—just look at the damn product description! The sketch even includes a commercial demonstration, and the whole clip is quality through and through. Hit the link for the video and then let us know if you'd be first in line to purchase the i. We definitely would—hey, it's chromy, glassy and shiny. [College Humor]

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