Wearables Are All About Giving You a "Rich Person Experience"

Over the weekend, economist Paul Krugman wrote an interesting column for the New York Times that explains why Apple is emphasizing wealth and luxury in its Apple Watch campaigns. Krugman believes that’s because all wearables are aimed at giving you an experience that only super rich people can have. » 4/13/15 1:35pm Monday 1:35pm

If You Want an Apple Watch on Day One, You'll Be Up Late This Evening

Most people shouldn’t buy a first-generation Apple Watch. But you aren’t most people. You’re an early adopter, a daily Gizmodo reader, a diehard who yearns for gadgets like the Apple Watch with every fiber of your being. Except, somehow, you missed one key detail: If you want to be one of the very first people to own… » 4/09/15 4:00pm 4/09/15 4:00pm

Your Best Apple Watch Glimpse Yet In Four Official Videos

Will the Apple Watch be so radically different we won’t understand how to use it at first? Perhaps so: Apple has produced a series of videos to teach Watch-wearers how the interface will work—videos which give us the best look yet at what our wrist-computer future might hold. (They also double as handy marketing… » 4/03/15 7:30pm 4/03/15 7:30pm

An Extra $1000 Buys You a Fancy Hotline For Your Fancy Gold Apple Watch

Many of us are still slack-jawed over Apple’s announcement nearly a month ago that its Midas-touched wearable will go for a cool $10,000 at least. Unfortch for the rich and/or people who are bad with money, that doesn’t include the protection plan, an expensive one that comes with a set up hotline! » 4/03/15 3:17pm 4/03/15 3:17pm

The Last Time Apple Sold an Obscenely Overpriced Gadget

Now that the collective eye roll around Apple's $10,000 watch has turned into a blank stare, it's time for a little bit of nostalgia. Apple is not new to this game of selling seemingly everyday gadgets for ridiculous dollar amounts. The Twentieth Anniversary Macintosh (TAM) wrote the rules nearly 20 years ago. » 3/18/15 12:40pm 3/18/15 12:40pm

An Adorable Felt Apple Watch That Never Needs Charging

You caved on the iPod Touch, and maybe even bought your kid a cheap tablet, but how are you going to explain to them that there's no way you're buying them a $500+ Apple Watch? Easy, you just make an adorable felt alternative like Hiné Mizushima did and tell them it's powered by their imagination so it never needs… » 3/11/15 3:28pm 3/11/15 3:28pm

You Know the Apple Watch Will Be Useless Without These Battery Bracelets

Attenshun, Apple fans! Are you going to buy an Apple Watch? Shut up. I know you are. It is superfluous if you have an iPhone but fuck it—if Tim Cook can't live without it neither can you. YOU MUST GET IT. There is only one true, big, hairy but: Battery life will suck flea-infested monkey balls. Don't worry, I'm… » 3/10/15 12:05am 3/10/15 12:05am