Today, as new boxes and services are announced, there has yet to appear one that can give you every movie, let alone a single format you can use on your various everyday devices. Thankfully, what we're hearing now is that while this infinite format war may not go on forever, the state of video will suck for the next five years until every service has the same baseline catalog. If you believe the studios. In the meantime, you'll be looking for the set-top box with the best catalog, and the one that can deliver you your films in the best way possible.

If you thought the HD DVD/Blu-ray split was bad, at least there was an easy order to it, an alignment by studios. Warner, Universal and Paramount were on HD DVD, everyone else (plus Warner) put their movies on Blu-ray. Sure, no Big Lebowski on Blu-ray, but at least you knew why. There is nothing even approaching logic when it comes to the movie options from VOD set-top box to the next, at least not from the user perspective. Warner Bros. put out Ocean's Thirteen. You can watch it on Vudu and Amazon Unbox, but not iTunes. Warner also put out I Am Legend, which is on all three, and Xbox Live Marketplace. Paramount's Shooter is on all three, but only for purchase, not rental (and totally MIA from Xbox). And you could rent Disney/Pixar's Ratatouille a few months ago, but now it's only for purchase. "WTF?" is a natural response. (On a side note, it's a bitch to really search or go through any of the catalogs, so it's even harder to tell if it's an accidental or intentional roadblock.)

To explain our current clusterfuck, you need a quick trip back to 1999. Remember the state of digital music back then? It was messy and ugly. The music industry had no idea what to do with this whole internet thing, and they were involved in assorted, competing ventures. Then along came iTunes, which basically organized the music universe and, to the chagrin of the RIAA, set up a sane pricing structure, too. It's not a complete catalog of all music ever (Beatles, hello?), but it's the closest thing there is, and it's pretty damn good. It brought order to the chaos, and now claims 85 percent of the legal download market. So it has the music industry by the balls, enough to speed their efforts to fortify a worthy number 2—Amazon, which was the first store to boast a catalog exclusively made up of DRM-free music from all four majors as a result, a perk deliberately withheld from iTunes to curb its power.

We're basically at that same, nebulous 1999 point with video, though Hollywood has learned from the music industry's mistakes—and iTunes is not the guaranteed champion in the case of online movie sales. The industry is eagerly putting stuff out there, and on as many services as it can—we're at the point now that most of the major studios release movies on online services on the same day they release them on disc.

A problem gumming up our dream of the one box is that each service requires a different format—one studio told us that a big issue is digitizing and formatting a film to meet each service's specs. It just takes time, though they're going as fast as they can. And new releases are gonna take priority, obviously. We are at least a little skeptical of this claim—we don't think it takes that long to digitize a flick

From what we were told, there's surprisingly little worry of a single company dominating digital distribution. A studio we talked to said that it's all so new, the fear of a monopoly (by Apple or otherwise) is at worst simply a thought skulking around in the back of their mind, not an actual concern. So no service is getting any favors to promote one over the other, or keep another in check. (At least not yet, though Blu-ray-happy Sony may well have the most incentive to keep the online space anemic.) Again, here, we're a little suspicious—obviously they wouldn't come right out and tell us they're afraid of iTunes, but when you look at the measly catalog and consider the studios' close study of how the music industry complete botched online music, the idea of Apple becoming the single biggest distributor of most digital media and holding serious sway over the entire entertainment industry has to weigh on their minds.

I mean, if you were in their shoes, and could prevent making iTunes into the all-powerful Walmart of the digital video generation, wouldn't you?

The one bit of protectionism going on that was copped to is the push to purchase, rather than rent. It makes sense that a studio gets more money when you buy a movie than rent it, since it's the same set of bits headed to your hard drive, and both are guaranteed you'll watch the movie at least once, but one costs three to four times as much as the other. So you are going to see a lot of them not open a flick up to online rentals until a month after it's available for purchase, and even see rental options disappear, as recently happened across the board with Pixar movies.

Ultimately, and somewhat shockingly, Hollywood does have the same vision we do—a single god box that'll deliver the entire catalogs of all the studios. Only, unlike in the iTunes hegemony, every home could have a different god box, be it Xbox, TiVo, Vudu or Roku.

Forgive the buried service journalism. Enough of this theoretical talk. So, what does it take to get a decent download collection? Until the god box, you will need several, two at least. Right now, Vudu is good for latest and greatest plus some older favorites; Netflix Roku has better TV options and some interesting deep cuts (plus a $99 box price and unlimited streaming for 10,000 so-so titles for any plan over $9 with discs by mail as a backup); Xbox 360 has a surprisingly large amount of HD movies, and a nice catalog geared towards the gaming demographic; Apple TV has its own legion of fans for its ability to move movies to iPods and computers, though it still has a lot to prove in the catalog section. That's not even counting the TiVo with Amazon Unbox or the cable box you likely already have, each with their own assorted VOD options. Even if you owned all of 'em, you still might not find what you want, even if it's something that should be slapping you in the face. Take Harold and Kumar Go to White Castle, for instance. We could not legally find it on any service, even though the sequel hit theaters just a few weeks ago—and got a surprisingly good buzz from usually snooty critics. Did Warner miss the perfect opportunity? They wouldn't say.

The other major issue is the state of broadband and the guys controlling the pipes. For the online video revolution to fully take off in HD, we need bigger pipes. For most people, that's years away. This is deeply threatening to the cable companies, and they're pretty clear that they're not happy about content moving online—you can see the fear in the recent moves to limit all kinds of data consumption (most of which is already video), not just the supposed protocol of pirates. What if limits or overage charges were put in place for people who were simply doing their best to buy copyrighted video? Why would someone give up DVD and Blu-ray rentals from Netflix in order to pay twice—for both the bandwidth and the content—and have to wait somewhat impatiently for the download, too?

So friends, while all of this gets ironed out, the infinite format war rages on: Lots of boxes, lots of online services, none of them complete, none of them that'll fully satisfy your wife's desire to rid the shelves of DVDs. Hollywood just can't move fast enough for this revolution, as arguably eager as it is, and the ISPs may not clear the way when the show does get on the road. From what we can tell, the stuff will all get sorted out in time. How much time? Give it five more years. If you believe the studios. [Insert groan of impatience here.]

Update:
Denny Breitenfeld, the CTO of NetBlender, told us that it's not a standalone application but a technology for professional Blu-Ray authoring tool combined with an SDK for iPhone developers:

It's a technology that is built into our professional Blu-Ray authoring tool that will allow studios, independent movie companies to enable BD Touch features.

These features send data in two directions from the Disc to the Iphone and vice versa. Video, Audio, text, and player commands can be sent.

So right now it seems everyone likes the "remote control" idea. However the player can control the IPhone as well. One idea is to automatically pull up IMBD of the movie you are watching right on your Iphone or send the movie information a movie database on your phone. The ideas are only limited to what people want and will use.

We are releasing an SDK for the 100k Iphone developers out there so they can take advantage of BD Touch features to build applications that easily work with all kinds of titles.

According to NetBlender:

• The iPhone application will be able to interact directly with movies, showing extra information in the iPhone.
• It will also be able to keep a database of your movie collection.
• BD Touch will also be able to get digital copies of the movies inside the Blu-ray disc, presumably already encoded for iPod touch and iPhone playback.

The only problem we see with BD Touch is the quote they gave to MacWorld UK:

The sophisticated user interface of the iPhone enables greater user interaction as well as the power to leverage the iPhone's existing network. Search, e-commerce and advertising possibilities related to movie content abound when one imagines real-time communication between the iPhone and the content currently being displayed on a Blu-ray player.

Possibility of buying/snatching a song while I'm listening to it in the movie soundtrack? Great. Advertising popping on my iPhone while I watch a movie? I was going to say "no thanks," but I just stopped at the "why?"

We will see how it exactly works when it gets announced this Thursday. [Netblender via MacWorld]

No cheap Chinese-made players will be flooding the market to push it down either, not until the BDA decides to license the tech to them, and Glasgow implied it's gonna be a while before that happens. Anyone else wants a license? Sure. But not them, in part it was indicated, because of piracy concerns. Not that the price matters too much right now, since Sony is "struggling to keep up with the demand."

The mighty morphin' PS3 SKU—from 60GB to 40GB, backward-compatible or not—isn't going to stop shape-shifting. When asked "Will there also be another PlayStation with Blu-ray built-in? Glasgow answered that "there's going to be continual evolvement in the PlayStation line" before talking about feature upgrades with software.

Other points that came up at the roundtable:

• Sony dropped Memory Stick slots from its TVs, even ones that do photos and music playback. Not sure what that means for the underdog format.

• When people are asked what brand they think of when it comes to HD, Sony "is far and away the leader"—close to 36 percent, compared with 10 percent for the runner-up.

• Around 50 percent of their LCD HDTVs sold last year were 1080p—the shift to 1080p is happening now and Blu-ray will help that.

• Sony is not sweating the recession.

• The company is "working very hard" on an answer to Apple TV, though it all seems to center around a Blu-ray player one way or another, and doesn't necessarily rely on the ill-fated Bravia Internet Video Link. Sony is "working on many other avenues to deliver downloaded content," like the PlayStation Network, which will be "spread that over the next year or so to many other products of Sony."

Reasonably, summer wouldn't be a bad time to expect them to come through, especially with the even more efficient Montevina chipset to offset Blu-ray's battery-killing nature. But, Apple's official support for Blu-ray has been completely non-existent despite its exceedingly long rumor half-life.

On the other hand, Blu-ray's victory logically means we'll see them populating more computers in (sorta) short order, now that the risk of shipping machines with $300 drink holders is gone. [AppleInsider]

[There's] a smaller chance Apple may use a combo Blu-ray/HD DVD drive to ensure full compatibility and not get involved in the format wars.

• In January, Intel will introduce what they claim is the smallest SSD in the industry. Officially named the Z-P140 PATA SSD, the drive holds 2GB or 4GB and is 12x18x8mm (about the size of a penny if you couldn't tell from the pic), and 0.6 grams. The Z-P140 can act as a controller for compatible NAND memory, which means these drives are expandable to 16GB. Intel says that this new style of SSD should be showing up soon in several UMPCs and other mobile internet devices from companies such as Asus, BenQ, Clarion, Lenovo and more.

• Intel will also bring WiMax and other wireless connectivity options to these devices. A WiMax/Wi-Fi combo chip, code-named Echo Peak, will also come to market in 2008. Of the 25 devices in the mobile computing category planned for next year, Intel says that 20% will have WiMax, 60% will have 3G and 40% will have GPS. 100% will of course support both Wi-Fi and Bluetooth.

• For desktop users, processor capacity and hi-def performance will see major enhancements in 2008. "Skulltrail", a new dual-processor based platform, will enable high-end and professional computer users to run dual quad-core Core 2 Extreme processors for a massive 8-core performance, for gamers and other hardcore users. In addition, a new feature called HD Boost is an instruction set that will provide faster video encoding/decoding, 3D rendering and photo editing.

• Consumer electronics such as set-top boxes and digital televisions will also get a boost from "Canmore", a "system-on-a-chip" that combines 1GHz processing core with A/V processing and graphics and I/O components onto a single chip. Intel sees increased internet connectivity in these types of devices, and cited examples such as playing video games over your cable box as possible implementations.

• Santa Rosa Refresh, an updated version of the Centrino processor, is a 45nm Penryn chip with better graphics capabilities. The Refresh will be offered in notebooks and desktops and is geared to improving the quality of HD DVD and Blu-ray, among other graphic intensive applications.

• Finally, Intel says that the Gateway One and Dell XPS All-In-One will get the Penryn boost next year, and I was also told that they are "talking to Apple."[Intel]

Microdisplay TVs are down 70%, but the fabulously floaty 70-inch SXRD is on target for its revised (that is, delayed) early December shipdate. No price change, but my guess is that the $6,000 tag will be slashed at some point. Says Vandenbree: "As long as people shop on cost per inch, microdisplay has a home."

Will flat-panel pricing erosion be major for this holiday season? Smaller screen sizes won't see much in the way of price drops, but in the larger screen sizes, 46" and 52" in particular, there will be drops.

Is Sony concerned with BD Profile 1.1 Blu-ray players from Samsung and Panasonic? "The important thing is the features. Performance doesn't improve with 1.1," says Glasgow, adding "The important thing is what studios are doing to add capability. 1.1 is just the beginning." He confirmed that not every Blu-ray feature can be upgraded via firmware, as we knew.

The HD DVD-Blu-ray Format War: "The war is continuing to rage. We're still in the middle. There's a lot more that can be done. Let me say this: there are 170 companies [in the Blu-ray camp] against two companies [in the HD DVD camp]. I find some abnormality in that. Let's leave it at that." He looks forward to more "performance" on Blu-ray, with increased studio involvement.

The new Sony Reader will get PDF support in January.

The Reader is finding an audience among the military, among companies who want to load up manuals for employees, and among housewives. Educational publishers are still slow to see its value: "They are probably a little old fashioned—probably not the right thing to say—but they are a little slow to adapt," says Glasgow, adding that he thinks they will get on track. Sony welcomes the Amazon reader and any other competition as "publicity for the category."

On Apple's success in the laptop business: "We have different sizes, weights [than Apple], and we're using different materials," says Glasgow, welcoming Apple's sales boost and saying it doesn't affect the Vaio division's competition. "This could be the best year in the history of Vaio. We're not in this to have 40% market share, we're here to continue to innovate and use that expertise to help us in consumer electronics." He mentioned that Leopard has problems of its own, though the crowd laughed (implying Vista problems of greater severity.)

On recent better-than-expected sales in the flash-memory music and video player (aka iPod nano) market: "We can't keep them on the shelf," says Vandenbree, saying the new players did better in walk-in brick-and-mortar sales, where people can see the products. "We'll take a bite out of Apple," says Glasgow. "We learned more about what to do right. I'm more frustrated than you that it took so long."

[Sony Electronics Official Blog]

Check out their full spec list after the jump for the types of Blu-ray discs it works with. But still, five hundred bones is a lot to fork out if you don't really need it for work or to make money. There's a reason why Blu-ray and HD DVD porn movies cost $49.99 each.

Specifications:

* Up to 8x DVD±RW, 2x BD-RW
* Up to 50 GB of Storage on 1 Dual-Layer Disc
* Compatible with all CD and DVD media
* Bootable, OS X Native, Plug and Play Drive
* 100% PC & Mac compatible*

Works With:

* Mac Pro
* PowerMac G3
* PowerMac G4
* PowerMac G5
* eMac
* iMac G4

Reads:

* Blu-ray: BD-ROM (SL/DL)
* BD-R (SL/DL)
* BD-RE (SL/DL)

* DVD: DVD-5
* DVD-9
* DVD-10
* DVD-R (3.95G/4.7G)
* DVD-R DL
* DVD-RAM (4.7G)
* DVD-RW
* +R
* +R DL
* +RW

* CD: CD-Audio
* CD-ROM (mode 1 and mode 2)
* CD-ROM XA (mode 2, form 1 and form 2)
* CD-I (mode 2, form 1 and form 2)
* CD-I Ready
* CD-I Bridge
* CD-R
* CD-RW
* Photo CD
* Video CD
* Enhanced Music CD
* CD-TEXT

Writes:

* Blu-ray: 2x BD-RE
* 2x BD-R

* DVD: 5x DVD-RAM
* 8x DVD-R 4.7GB for General (Ver.2.0)
* 4x DVD-R DL
* 6x DVD-RW (Ver.1.1 / 1.2)
* 8x +R
* 4x +R DL
* 8x +RW

* CD: 24x CD-R, 16x CD-RW
– Jason Chen

Product Page [FastMac]

No Blu-ray for iMac's Until 2008? [Macnn]

Product Page [via MacMinute]

You're not spending the better part of a grand just for a drive—on no! You also get Roxio Toast 8 Titanium, which enables you to write Blu-ray discs from both Finder and Toast itself.

As a separate added bonus, Toast 8 comes with a TiVo Transfer program that lets you grab shows off your TiVo. Whether these shows are in HD, we're not sure, that beats not having TiVo capabilities on your Mac. – Jason Chen

Product Page [MCETech via MacWorld]

TiVo-Tastic [Crunchgear]

The second bit of evidence comes from an inside tip in one of Apple's departments. Apparently, Blu-ray people were there for an entire week holding talks on incorporating Blu-ray into Apple's products. Of course, the HD DVD camp could have also had a week there as well, but our tipster said he/she did not see them there personally.

Our prediction is that Apple's going to surprise-announce Blu-ray support come January, possibly in the Mac Pro and iMac lines. – Jason Chen

Thanks Sky!

Update: Oops, right, as the commenters pointed out, Apple's had "support" for the Blu-ray format since they joined up (thanks Neil). However the "manufacturer" support is something that seems new to us, as other commenters point out that there is no current hardware support. The fact that they're under the manufacturer's column now is why we're thinking they will include Blu-ray in their machines come January.

Blu-ray-equipped Macs currently tracking for February [ThinkSecret]