iPhone developer Pumpkin plugged "rental" into a string search of the iPhone's lockdown daemon file—which authorizes the iPhone for services—returning a curious set of hits:
The briefly ballyhooed iTunes movie rental store did sound a bit too good to be true. While multiple sources confirm Apple's feeler, the flipside is that the movie studios aren't exactly smitten, according to Reuters. $2.99 for 30 days? Preposterous, sneers Hollywood. Easy portability to your iPod or iPhone? Poppycock.
Financial Times is reporting that Apple is in "advanced talks with Hollywood's largest movie studios" to launch an online video rental service. Flicks will cost $3 to rent for 30 days and can be moved to at least one other device, such as an iPod or iPhone.