The dudes who brought you KaZaA and Skype also announced new content for the "TV anywhere" service, including Hasbro, the NHL, Sports Illustrated (that's the one with the ladies rolling in sand, right?), Sony Pictures Television, CNN and our favorite, Adult Swim. (Carl is so dreamy!)

Lest you think all of these video treasures come at no cost to you, Joost said that they had enrolled 32 "blue chip" sponsors, including megabrands Coca-Cola, HP, Intel and Nike.

I'm told that sponsors will buy ad time on given shows, so that a certain show (for example Aqua Teen Hunger Force) will feature ads from a certain sponsor (say Coke). The ads will take the form of quick promos at the beginning, and also may appear as live links in the corner of the screen during the show itself. Some ads start today; a full range of sponsors will be appearing by the end of the month.

Of course for now, none of this matters unless you have a good friend on the inside. – Wilson Rothman

Product Page [Joost]

One million bucks will be handed over to state and local agencies that pretty much panicked at the sight of a few blinking lights, and the other million will be forked over to our intrepid Department of Homeland Security to further ensure that no one is carrying deadly hair gel on airplanes.

That sum of $2 million looks like a bargain considering the amount of publicity the Cartoon Network received for its Aqua Teen Hunger Force promotion. Come to think of it, that's a half-mill cheaper than a Super Bowl spot. Once again, we learn that playing upon people's fears is a perfect way to get their undivided attention. – Charlie White

Turner, contractor to pay $2M in Boston bomb scare [CNN]

Oh no! A bomb has been embedded in our webpage!! WHAT HAVE THE CARTOON HACKERTERRORISTS DONE NOW??

Comment before it's too late! Meanwhile, I will heroically jump on my laptop to save you all.–Mark Wilson

Thanks Brian!

Video Page [redban]

As Err the Mooninite flipped the middle finger in an obviously menacing way at passersby, paranoid citizens figured that this was some kind of bomb, and triggered a gigantic fraidy-cat response of police, security officials and politicians. WTF?

The crude moon man devices were all part of a marketing campaign instigated by the Adult Swim network, part of Turner Broadcasting, which apologized for the incident. Looks like the promotion worked.

Even though the devices were distributed in 10 different cities, Boston was the only one that responded with such fearful enthusiasm. Boston officials, on the lookout for terrorist threats, were obviously not familiar with the television show Aqua Teen Hunger Force.

As they communicated among themselves, they quickly determined there were numerous light boards of identical design distributed throughout the city. "It had a very sinister appearance," Massachusetts Attorney General Martha Coakley told reporters. "It had a battery behind it, and wires."

The light boards were placed in their public locations by Peter Berdovsky, a freelance video artist, and Sean Stevens, both employed by Turner Broadcasting for the stunt. Now the two are in jail, charged with disorderly conduct, and also for "placing a hoax device in a way that results in panic."

It's hard to believe that a harmless device such as this would cause a reaction similar to that of the apes in 2001: A Space Odyssey—creeping up to the monolith, nearly paralyzed with fear, touching it and jumping back in horror. Be afraid. Be very afraid. That's life in the 00s. – Charlie White

Two held after ad campaign triggers Boston bomb scare [CNN]