Google's Reality-Bending Tablet Turned My Target Into an Icy Playground

Imagine you're part of a big brand like Target. How do you convince customers you're cool? If you're not waiting around for one of your employees to become a viral teen hearthrob, how about thrusting them into a virtual reality world? In the latest example of VR advertising, Google and Target have teamed up to let… » 12/05/14 12:25pm 12/05/14 12:25pm

Apple Gets Serious About Virtual Reality With a New Job Posting

It's not exactly a secret that Apple is interested in augmented and virtual reality, as ambitious patent filings like the one above from last year would show. But where patent ideas are much more likely to die on the vine than anything else, a new Apple job listing provides more solid evidence of the company's VR… » 11/24/14 4:32pm 11/24/14 4:32pm

How Magic Leap Is Secretly Creating a New Alternate Reality

Don't you hate it when someone claims to have a magical new technology, but won't tell you how it works? When I saw that a super stealthy startup called Magic Leap had raised $542 million to make animals appear out of thin air, I resolved to find out exactly what was going on. Here's what I found. » 11/19/14 2:40pm 11/19/14 2:40pm

New Dedicated AR Chips Could Keep Your Reality Augmented For Ever and…

Augment reality has always been cool, but it's never been too practical for extended use. Crazy processor demands chew up battery power and deliver a workable experience, but not one that can last. Metaio aims to but an end to that with the first ever dedicated augmented-reality chip, and it's coming as soon as the… » 2/21/13 1:54pm 2/21/13 1:54pm

This Augmented Reality Dashboard May Save You From Painfully Real…

Currently, my dashboard is used for three things: speedometer checks, radio, and arhythmic hand drumming. Pioneer would like to change that, thank you very much, with a souped-up in-dash augmented reality system that shows you where lanes are, recognizes cars and traffic lights, and even knows the identity of some of… » 5/09/11 9:20pm 5/09/11 9:20pm

The Castle of Shadows, a 15th Century Virtual Reality Room

In 1420, Venetian engineer Giovanni Fontana proposed an elaborate mechanical room he dubbed the Castellum Umbrarum, or "castle of shadows." Sound awesome? It is. In a recent paper, French professor Philippe Codognet described it as "a room with walls made of folded translucent parchments lighted from behind, creating… » 2/22/11 3:20pm 2/22/11 3:20pm