iPod Video a Flop? Plus, Our Field Test on Tiny Video Watching

Nielsen Media Research, that company that watches the TV watchers, did a study last month about Apple's iPod and the amount of video that people are actually watching on it. The result? People are listening to a whole lot more music than they are watching videos on the portable players. Less than 1% of content played on iTunes or iPods were videos, and even among those who own a video iPod, only 2.2% of the content consumed was video. What does this all mean? According to the Hollywood Reporter:

Worst-case scenario: The panel is an early indication that TV and movies have limited appeal on iPods. Best-case scenario: While adoption of video may be proceeding more slowly than the hype suggests, there is tremendous upside ahead.

We're thinking that people are using iPods so much, 2.2% of the huge amount of time spent with the things is still a significant number. But then, isn't watching video on such a tiny screen a huge pain in the ass? I just spent over 50 hours in various airplanes watching all kinds of video on tiny screens, so let me tell you what I think, after the jump. More »