<![CDATA[Gizmodo: as seen on tv]]> http://tags.gizmodo.com/assets/base/img/thumbs140x140/gizmodo.com.png <![CDATA[Gizmodo: as seen on tv]]> http://gizmodo.com/tag/asseenontv http://gizmodo.com/tag/asseenontv <![CDATA[God Bless America, But Mostly Just the Freedom Tray]]> What does the Freedom Tray do? Lots of stuff, ok? Shut up. Is this a patriotic tray? Yeah, that's more like it.

The official answer, to this official question:

The Freedom Tray is a tribute to the world class manufacturing and dedication of the hard working people of this country. We are proud that the Freedom Tray is completely made and manufactured in the USA with US-made materials. Also, as the name implies, the tray provides you the freedom to live an organized, spill-free and uncluttered life without changing your day-to-day routine.

In other words, yes. It also holds drinks, fries, chicken, or drink-fries-or-chicken-shaped-things, has legs sometimes, and is basically a small plastic folding table with rubber bands, which costs $20. I now yield the floor to the ever-so-slightly not American-sounding Ewa Mataya Laurance:
Being in your car, watching TV, boating, camping, at the game, the race, or serving up burgers at the tailgate party! This stuff belongs in our constitution, somewhere. Along with a coupon for the Freedom Tray. [Wonkette]

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<![CDATA[8 Of The Most Ridiculous "As Seen On TV" Gadgets]]> The pitch may claim that your life will be easier with 2 easy payments, but most As Seen On TV gadgets end up being a colossal waste of money. It's a good thing Billy Mays isn't around to see this.

That's right folks, pressing on this resistance gadget for just minutes a day will miraculously redefine your bone structure to build a chin where there was no chin before. [Neckline Slimmer]
Amazingly enough, people continue to be duped by the Flowbee vacuum hair cutting system some 20 odd years after its initial release. [Flowbee]
If you have ever seen vintage footage of some flabby flapper girl strapped on a vibrating belt machine, you already have a pretty good grasp of the Hawaii Chair. A 2800 rpm motor rotates the chair seat to simulate a Hula motion with the hips. Theoretically, this will help to slim down your waistline while you sit on your ass doing nothing. [Hawaii Chair]
Are you tired of rolling meat into little round balls? Sweet baby Jesus...yes, YES I AM! If only there was some sort of magic press that would allow me to make uniform-sized meatballs in only 4 steps. [Best of As Seen On TV]
Ironically, the Amish are probably the only group of people in the world that would need a gadget that melts down the tops of old candles to expose the wick. [Taylor Gifts via Link]
Just because you don't have a problem walking around looking like a monk doesn't mean your dog feels the same way. [Snuggie for Dogs]
It's a jump rope...without the rope! One easy payment of $29.99 plus SH gets you the Cardio Jump workout system. But wait, there's more! For a limited time, we will throw in a 1-page instructional leaflet teaching you how to jump in place absolutely free!
Last but not least, I give you the infamous Tiddy Bear: the most absurd product ever promoted on television. It's supposed to be a cute and cuddly way to prevent seat belts from digging into the skin—but it ends up being an endless source of "tiddy" jokes. [Tiddy Bear]

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<![CDATA[Candle Quick: The Dream Machine of Laura Ingalls Wilder and Satan Himself]]> Really? Is there someone out there burning through such copious amounts of candles that they require one gadget just to melt down the scraps?

What sort of demonic deity requires such inconvenient worship in 2009? (Ed note: Satan, that's who. And the ghost of Laura Ingalls Wilder, natch.)

Regardless, the Candle Quick is a sort of wax fondue pot that will melt of tops off old candles so you can once again gain access to the wick. But while the Candle Quick promises to pay for itself in just one use, we've never dropped its $25 asking price on a candle before. Our Dark Lord is a notorious spendthrift. And Satan is pretty cheap, too. [Taylor Gifts via Random Good Stuff via DVICE]

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<![CDATA[Slap Chop Remix Breathes New Life Into Worthless Gadget, Vince's Career?]]>
DJ Steve Porter is trying his hardest to revive the career of Vince. You remember Vince, right? He's the ShamWow guy who got bitten by, and beat up, a hooker earlier this year.

Pretty catchy, no? Almost made me forget he got in a fist fight with a woman of the night and got arrested. Almost.

And sort of related to this, let's revisit Sean's question about As Seen On TV gadget junk, shall we? How's that Snuggie treating you? [YouTube - Thanks, David]

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<![CDATA[Have You Ever Bought An "As Seen On TV" Gadget? Did It Work?]]> Reading our Snuggie battlemodo today got me thinking about all those dumbass products out there hocked on TV by some guy with an Australian accent, Billy Mays or that Shamwow guy that looks like Beavis.

So, my question here is twofold: have you ever bought an "As Seen On TV" gadget? Did it work?

[Beavis Image via TwitPic]

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<![CDATA[Kinoki Footpads Are Stained with Lies and Shame, Not Body Toxins]]> Sarah Varney of NPR's "All Things Considered" tested out the Kinoki body-detoxifying footpads currently making the rounds of late-night infomercials, to see if they really eliminate "heavy metals and metabolic waste." She and her husband used them for a night, and by the next morning the pads were covered in disgusting black gunk, as advertised. But then she took them to a lab for chemical analysis to learn exactly what was going on. The results? The Kinoki footpads are a dirty scam.

The adhesive footpads use bamboo vinegar and an unspecified combination of herbs and minerals to draw out toxins through your feet while you sleep, supposedly resulting in the gross-looking muddle you see when you peel them off. But when John Goyette at the Curtis and Tompkins Lab used nitric acid to measure the metallic levels in the two used pads and one fresh pad, he found that they "look like three of the same sample, basically." No heavy metals, no lighter metals: There was no significant difference, chemically speaking, between the samples. The $30-per-month pads are, definitively, just another shifty case of new-age snake oil, like the master cleanse or "recycling."

It turns out the Kinoki product is activated by either heat or moisture—the pads turned into the dirty "used" state even when held over a steaming pot of harmless water! Our bodies have a pretty efficient ways to get rid of metabolic waste; usually, you can even read the paper while it happens. Either way, waste definitely doesn't emanate through the skin of your feet while you slumber, or my Mighty Morphin Power Rangers footie PJs would've been tossed out long ago. [NPR via Consumerist]

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<![CDATA[The Clapper Plus—a Silent Clapper ... Wtf?]]> Mark Grossmeyer is man known for his often unique and innovative gadgets, but he has really outdone himself with this one. Grossmeyer didn't own a clapper because he did not want to take up his wife while going to bed, so what did he do? Well, he reinvented the clapper and added a remote-control. Welcome the Clapper Plus. This is the same old clapper that will still recognize the sound of hands slapping together, but it also includes a remote control for more silent light-turning-off methods. The Clapper Plus should be appearing on infomercials at 4 a.m. soon.

Worthy of (shhh!) applause [JS Online]

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<![CDATA[Low End Theory]]>

Infomercialious


By Brendan I. Koerner

In the polite company of suit-and-tied intellectuals and moneymen, I usually state that my hobbies include croquet, falconry, and reading Wittgenstein. The sad reality, however, is that I'm clumsy with both mallets and birds of prey, and that I have trouble reading anything that doesn't involve basketball and/or Robotech. (Wittgenstein's Tractatus, alas, is lacking on both counts.) Instead, I spend what little free time I have watching TV—quite a neat trick, considering that I don't have cable, and don't like the network pabulum. In practice, that means lots of Judge Judy (to the point that I actually flew to Los Angeles to meet the bailiff) and public access.

On the whole, none of this is particularly healthy for my brain, which was decaying as it is thanks to mom feeding me too much Jack in the Box as a kid. But on the plus side, watching bad local TV does give me occasion to catch up with some of the finest As Seen on TV gadgets, from classics like the Clapper to Johnny-come-latelys such as the Drum Set Alarm Clock.

It didn't occur to me that these craptacular items might be Low End Theory fodder, however, until a very sharp, possibly Canadian reader named Tara alerted me to her fascination with Just-A-Trim (warning: annoying embedded video). That got me thinking about other noteworthy products hawked in the wee hours on Channel 55, in between segments of a heavily edited version of Hell Comes to Frogtown. After the jump, some highlights from the As Seen on TV boneyard for your reading pleasure. Click now, operators are standing by.

First, though, some secrets of the infomercial industry, which insiders refer to as direct response television (DRTV). The rules of a successful DRTV campaign are expertly broken down in this 2002 news-you-can-use bit from Entrepreneur magazine. The best piece of advice the author may offer is that $19.95 is the precise price that seems to elicit a Pavlovian response from viewers. $29.95? Too expensive, as it's difficult to "create value in the customer's mind in 60 seconds." $9.95? Too cheap—peeps will just assume it's junk that'll break in the first two minutes it's out of the box.

Obviously, everyone knows about old As Seen on TV standbys in the electronics sector—the aforementioned Clapper being the most famous example, but also a variety of set-it-and-forget-it vacuums (e.g. the RoboMaid) and the Bow Lingual dog translator. The common thread, of course, is that infomercial gadgetry is pitched on the same level as that Radio Shack end cab with the talking meat thermometers—that is, for folks who may respect the power of technology, but sure do feel uncomfortable with anything that reeks of uppity geekdom.

One of my favorite As Seen on TV classics is the Roll-Up Piano (pictured above), a 37-key instrument that's advertised as turning you, the typical wallflower, into the life of the party. I always laughed at that notion, since there's no one more likely to get slugged in the face than the desperate-for-attention cat who starts pounding out "Heart and Soul" while everyone's getting lit on the porch. But there is something ingenious about making the piano pliable—eat your heart out, all you engineering bigwigs working on smart fabrics and wearable electronics. Also, the general look reminds me of those tuxedo t-shirts that were big around the time of Operation Urgent Fury.

A source no less august than Reader's Digest actually gave the Roll-Up Piano two-and-a-half stars in its annual round-up of As Seen on TV products—not a bad score, putting it only half-a-star behind the Chocolate Fondue Fountain. Also clocking in at three stars was the Optical Wallet Light, known to its pals as the OWL. True, it violates one of the cardinal As Seen on TV rules by retailing for ten bucks even, but you've got to give it props for helping the hard-of-seeing who like to dine out and check their bills. I also like how they expertly planned the acronym, a bit o' marketing that didn't dawn on me until just this second. The folks behind the OWL certainly must be commended for their ornithological acuity.OWL.jpg

Another vision-centric product worth nothing, if only for its exquisite lameness, is the Bil-Lite. Perhaps I'm being too harsh with my summary assessment, as I only know one person who ever had owned a product along these lines. But I do recall that he complained nonstop about the $19.95 he blew on it, seeing as how he couldn't get it to actually shine on the circuit boards he was working on— when he tilted it at the necessary angle, it dangled annoyingly atop his field of vision. I also question the pitch that the Bil-Lite can be used "for reading at night without spooking your spouse." Um, does anyone out there really wear hats to bed? Anyone?

No As Seen on TV offering, however, has given me more of a smile than the Racquet Zapper, if only for its fantastic packaging copy: "Is it a sports racquet or a bug zapper? YES!" I just spent all of last night pondering that koan-like come-on, and I still can't quite wrap my mind around it. I'm also quite enamored of the accompanying picture, in which a lady spends a lazy summer day drinking diet cola and killing insects with a fury befitting Michael Dudikoff in American Ninja 2: The Confrontation.RacquetZapper.jpg

I could, of course, go on and on about As Seen on TV dreck, starting with "Nubby Lover" attachment that comes free with your purchase of the 5X FingerVibe Massager. But I'll spare you, and instead follow my usual weekly routine of, um, opening the floor to questions of a sort. Know of an As Seen on TV product that's worthy of some Low End love? Electronic gadgets only, please—yes, I'm a fan of the entire low-budget Party Girls U.S.A. series (as well as its spinoff Party Girls U.S.A. GOING WILD), but that's not what we're here for. Keep your mind on the geekiest schwag in infomercial-land, and clue me in. I'm only one man, so I can only watch so much TV every day—five, six hours, tops. Maybe seven on a good day.

Brendan I. Koerner is a contributing editor at Wired and a columnist for both The New York Times and Slate. His Low End Theory column appears every Thursday on Gizmodo.

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