It's pretty much impossible for me. And probably for a lot of you. Before the Internet existed in our pockets, I'm pretty sure all of us could watch a clip for the entire 3 minutes and not feel the blistering need to change tabs or see what the newest picture on Instagram was or tweet something silly. But now? I…
According to a new study by Visible Measures, 44% of viewers click away from web video after just a minute. What's even crazier is that 20% give up after just 10 seconds. But that's probably a good thing.
A Cornell University professor analyzed 150 of the highest grossing movies of the last 70 years. The more recent the movie, he found, the closer it adhered to the mathematical formula that describes the human attention span.